---
title: "Industrie vs Working Style: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Industrie or Working Style? Compare estimated monthly branded-search demand and Share of Search inside the Menswear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/industrie-vs-working-style"
publisher: "Brandwave"
---

# Industrie vs Working Style: Which is more popular by branded search in New Zealand?

Which is more popular in search, Industrie or Working Style? Compare estimated monthly branded-search demand and Share of Search inside the Menswear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Industrie and Working Style
- **Competitive set**: Menswear retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Industrie Share of Search**: 1.2%
- **Working Style Share of Search**: 1.5%

## Which is more popular in search, Industrie or Working Style?

- In August 2026, Working Style had more branded searches than Industrie among menswear retailers in New Zealand. Working Style was estimated to have 3.1K branded searches compared to Industrie’s 2.4K, and held a 1.5% Share of Search versus Industrie’s 1.2%.
- Working Style was ahead of Industrie in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Industrie’s estimated Share of Search among menswear retailers in New Zealand moved from 1.4% to 1.2%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 11 months ending August 2026, Working Style’s estimated Share of Search among menswear retailers in New Zealand moved from 1.7% to 1.5%, and its estimated monthly branded searches moved from 3K to 3.1K.

## How did search popularity change for New Zealand menswear retailers in August 2026?

Neither Industrie nor Working Style moved beyond provider rounding among menswear retailers in Aug 2026.

## Month by month

| Month | Industrie estimated searches | Industrie Share of Search | Industrie rank | Working Style estimated searches | Working Style Share of Search | Working Style rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4K | 1.4% | 8 | 3K | 1.7% | 7 |
| Nov 2025 | 2.8K | 0.97% | 8 | 3.6K | 1.2% | 7 |
| Dec 2025 | 2.5K | 0.93% | 8 | 3K | 1.1% | 7 |
| Jan 2026 | 2.3K | 1.3% | 8 | 3.1K | 1.8% | 7 |
| Feb 2026 | 2K | 1.3% | 8 | 2.5K | 1.6% | 7 |
| Mar 2026 | 2.1K | 1.1% | 8 | 3K | 1.6% | 7 |
| Apr 2026 | 2.2K | 1.1% | 8 | 2.6K | 1.3% | 7 |
| May 2026 | 2.2K | 1% | 8 | 3.1K | 1.5% | 7 |
| Jun 2026 | 2.6K | 1.3% | 8 | 3K | 1.5% | 7 |
| Jul 2026 | 2.4K | 1.3% | 8 | 2.5K | 1.4% | 7 |
| Aug 2026 | 2.4K | 1.2% | 8 | 3.1K | 1.5% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Industrie’s and Working Style’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Industrie**: Measured on the search terms “industrie”, “industrie clothing” and “industrie nz”, summed into one figure.
- **Working Style**: Measured on the search terms “working style” and “working style nz”, summed into one figure.

- [Industrie profile](/demand/nz/brands/industrie)
- [Working Style profile](/demand/nz/brands/working-style)
- [All menswear retailers in New Zealand](/demand/nz/categories/menswear-retailers): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Industrie or Working Style?

In August 2026, Working Style had more branded searches than Industrie among menswear retailers in New Zealand. Working Style was estimated to have 3.1K branded searches compared to Industrie’s 2.4K, and held a 1.5% Share of Search versus Industrie’s 1.2%.

## Cite this page

Brandwave. "Industrie vs Working Style: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/industrie-vs-working-style

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/industrie-vs-working-style. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.