--- title: "Industrie vs Rembrandt: Which is searched more in New Zealand?" description: "Is Industrie or Rembrandt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Menswear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/industrie-vs-rembrandt" publisher: "Brandwave" --- # Industrie vs Rembrandt: Which is searched more in New Zealand? Is Industrie or Rembrandt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Menswear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Industrie and Rembrandt - **Competitive set**: Menswear retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Industrie Share of Search**: 1.1% - **Rembrandt Share of Search**: 0.25% ## Is Industrie or Rembrandt more popular in search? - In September 2026, Industrie had more branded searches than Rembrandt among menswear retailers in New Zealand. Industrie had about 1,920 branded searches, while Rembrandt had 430. Industrie made up 1.1% of all menswear retailer searches we track, and Rembrandt accounted for 0.25%. - Industrie was ahead of Rembrandt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Industrie’s share of searches among menswear retailers in New Zealand moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 2.2K to 1.9K. - Across the 12 months ending September 2026, Rembrandt’s share of searches among menswear retailers in New Zealand moved from 0.32% to 0.25%, and its estimated monthly branded searches moved from 520 to 430. ## Top menswear retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rembrandt was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Industrie did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Barkers | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | 3 Wise Men | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Rodd & Gunn | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | AS Colour | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Working Style | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Rembrandt | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Hallensteins | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | I Love Ugly | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Tarocash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Industrie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about menswear retailers - Asked ChatGPT "Which menswear retailer should I shop at in New Zealand?": 1. Barkers, 2. Rodd & Gunn, 3. Hallensteins, 4. AS Colour, 5. Rembrandt - Asked ChatGPT "What are the best menswear retailers in New Zealand?": 1. Rodd & Gunn, 2. Barkers, 3. Working Style, 4. AS Colour, 5. I Love Ugly, 6. 3 Wise Men, 7. Rembrandt - Asked ChatGPT "What's the best menswear retailer in New Zealand for work clothes?": 1. Barkers, 2. 3 Wise Men, 3. Rembrandt, 4. Working Style - Searched Google, AI Overview "men's clothing nz": named none of the brands we track - Searched Google, AI Overview "workwear for men": 1. 3 Wise Men, 2. AS Colour Not named in any answer: Tarocash and Industrie. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand menswear retailers in September 2026? - Estimated monthly branded searches for Rembrandt in New Zealand fell 17.3% over 12 measured months, from 520 to 430 in September 2026. - Estimated monthly branded searches for Industrie in New Zealand fell 12.3% over 12 measured months, from 2.2K to 1.9K in September 2026. ## Month by month | Month | Industrie estimated searches | Industrie Share of Search | Industrie rank | Rembrandt estimated searches | Rembrandt Share of Search | Rembrandt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.2K | 1.3% | 8 | 520 | 0.32% | 10 | | Nov 2025 | 2.6K | 0.95% | 8 | 460 | 0.17% | 10 | | Dec 2025 | 2.2K | 0.87% | 8 | 390 | 0.15% | 10 | | Jan 2026 | 2.1K | 1.2% | 8 | 530 | 0.32% | 10 | | Feb 2026 | 1.9K | 1.3% | 8 | 350 | 0.24% | 10 | | Mar 2026 | 2K | 1.1% | 8 | 440 | 0.24% | 10 | | Apr 2026 | 2.1K | 1.1% | 7 | 440 | 0.23% | 10 | | May 2026 | 2.1K | 1% | 8 | 530 | 0.26% | 10 | | Jun 2026 | 2.5K | 1.3% | 7 | 370 | 0.19% | 10 | | Jul 2026 | 2.3K | 1.3% | 7 | 630 | 0.37% | 10 | | Aug 2026 | 2.3K | 1.1% | 8 | 760 | 0.38% | 10 | | Sep 2026 | 1.9K | 1.1% | 8 | 430 | 0.25% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Industrie’s and Rembrandt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Industrie**: Measured on the search terms “industrie” and “industrie clothing”, summed into one figure. - **Rembrandt**: Measured on the search terms “rembrandt menswear” and “rembrandt suits”, summed into one figure. - [Industrie profile](/demand/nz/brands/industrie) - [Rembrandt profile](/demand/nz/brands/rembrandt) - [All menswear retailers in New Zealand](/demand/nz/categories/menswear-retailers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Industrie or Rembrandt more popular in search? In September 2026, Industrie had more branded searches than Rembrandt among menswear retailers in New Zealand. Industrie had about 1,920 branded searches, while Rembrandt had 430. Industrie made up 1.1% of all menswear retailer searches we track, and Rembrandt accounted for 0.25%. ## Cite this page Brandwave. "Industrie vs Rembrandt: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/industrie-vs-rembrandt This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/industrie-vs-rembrandt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.