--- title: "Industrial Athletic vs JD Sports: Which is searched more in New Zealand?" description: "Is Industrial Athletic or JD Sports more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the sporting goods retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/industrial-athletic-vs-jd-sports" publisher: "Brandwave" --- # Industrial Athletic vs JD Sports: Which is searched more in New Zealand? Is Industrial Athletic or JD Sports more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the sporting goods retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Industrial Athletic and JD Sports - **Competitive set**: Sporting goods retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Industrial Athletic Share of Search**: 0.19% - **JD Sports Share of Search**: 19.6% ## Is Industrial Athletic or JD Sports more popular in search? - In September 2026, JD Sports had more branded searches than Industrial Athletic among sporting goods retailers in New Zealand. JD Sports had about 74,000 branded searches, while Industrial Athletic had 720. JD Sports made up 19.6% of all sporting goods retailer searches we track, and Industrial Athletic accounted for 0.19%. - JD Sports was ahead of Industrial Athletic in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Industrial Athletic’s share of searches among sporting goods retailers in New Zealand moved from 0.16% to 0.19%, and its estimated monthly branded searches held steady at 720. - Across the 12 months ending September 2026, JD Sports’ share of searches among sporting goods retailers in New Zealand moved from 20.2% to 19.6%, and its estimated monthly branded searches moved from 90.5K to 74K. ## Top sporting goods retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither Industrial Athletic nor JD Sports showed up in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rebel Sport | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Stirling Sports | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Hunting & Fishing | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | JD Sports | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Smith's Sports Shoes | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Elite Fitness | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Industrial Athletic | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sporting goods retailers - Asked ChatGPT "Which sporting goods retailer should I shop at in New Zealand?": 1. Rebel Sport, 2. Stirling Sports, 3. Hunting & Fishing - Asked ChatGPT "What are the best sporting goods retailers in New Zealand?": 1. Rebel Sport, 2. Hunting & Fishing - Asked ChatGPT "What's the best sporting goods retailer in New Zealand for sports gear?": 1. Rebel Sport, 2. Stirling Sports - Searched Google, AI Overview "sporting goods nz": 1. Rebel Sport, 2. Stirling Sports Not named in any answer: JD Sports, Smith's Sports Shoes, Elite Fitness and Industrial Athletic. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand sporting goods retailers in September 2026? - In September 2026, JD Sports lost share of searches among sporting goods retailers in New Zealand, from 22.5% to 19.6%. ## Month by month | Month | Industrial Athletic estimated searches | Industrial Athletic Share of Search | Industrial Athletic rank | JD Sports estimated searches | JD Sports Share of Search | JD Sports rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 0.16% | 7 | 90.5K | 20.2% | 2 | | Nov 2025 | 880 | 0.15% | 7 | 135K | 22.9% | 2 | | Dec 2025 | 720 | 0.1% | 7 | 135K | 18.6% | 3 | | Jan 2026 | 880 | 0.19% | 7 | 74K | 15.9% | 3 | | Feb 2026 | 590 | 0.16% | 7 | 74K | 19.5% | 2 | | Mar 2026 | 720 | 0.17% | 7 | 90.5K | 21.6% | 2 | | Apr 2026 | 720 | 0.13% | 7 | 90.5K | 16.9% | 3 | | May 2026 | 720 | 0.16% | 7 | 90.5K | 19.5% | 2 | | Jun 2026 | 880 | 0.22% | 7 | 90.5K | 22.4% | 2 | | Jul 2026 | 720 | 0.15% | 7 | 90.5K | 19.2% | 2 | | Aug 2026 | 720 | 0.18% | 7 | 90.5K | 22.5% | 2 | | Sep 2026 | 720 | 0.19% | 7 | 74K | 19.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Industrial Athletic’s and JD Sports’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Industrial Athletic**: Measured on the search term “industrial athletic”. - **JD Sports**: Measured on the search terms “JD Sports” and “jd sports sportswear”, summed into one figure. - [Industrial Athletic profile](/demand/nz/brands/industrial-athletic) - [JD Sports profile](/demand/nz/brands/jd-sports) - [All sporting goods retailers in New Zealand](/demand/nz/categories/nz-sporting-goods-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Industrial Athletic or JD Sports more popular in search? In September 2026, JD Sports had more branded searches than Industrial Athletic among sporting goods retailers in New Zealand. JD Sports had about 74,000 branded searches, while Industrial Athletic had 720. JD Sports made up 19.6% of all sporting goods retailer searches we track, and Industrial Athletic accounted for 0.19%. ## Cite this page Brandwave. "Industrial Athletic vs JD Sports: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/industrial-athletic-vs-jd-sports This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/industrial-athletic-vs-jd-sports. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.