---
title: "IMS Payroll vs PayHero: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, IMS Payroll or PayHero? Compare estimated monthly branded-search demand and Share of Search inside the payroll and rostering software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ims-payroll-vs-payhero"
publisher: "Brandwave"
---

# IMS Payroll vs PayHero: Which is more popular by branded search in New Zealand?

Which is more popular in search, IMS Payroll or PayHero? Compare estimated monthly branded-search demand and Share of Search inside the payroll and rostering software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: IMS Payroll and PayHero
- **Competitive set**: payroll and rostering software
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **IMS Payroll Share of Search**: 0.42%
- **PayHero Share of Search**: 33.8%

## Which is more popular in search, IMS Payroll or PayHero?

- In August 2026, PayHero had more branded searches than IMS Payroll among payroll and rostering software in New Zealand. PayHero was estimated to have 24.3K branded searches compared to IMS Payroll’s 300, and held a 33.8% Share of Search versus IMS Payroll’s 0.42%.
- PayHero was ahead of IMS Payroll in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, IMS Payroll’s estimated Share of Search among payroll and rostering software in New Zealand moved from 0.37% to 0.42%, and its estimated monthly branded searches held steady at 300.
- Across the 11 months ending August 2026, PayHero’s estimated Share of Search among payroll and rostering software in New Zealand moved from 34.7% to 33.8%, and its estimated monthly branded searches moved from 28K to 24.3K.

## How did search popularity change for New Zealand payroll and rostering software in August 2026?

- In August 2026, PayHero gained estimated Share of Search among payroll and rostering software in New Zealand, from 32.6% to 33.8%.

## Month by month

| Month | IMS Payroll estimated searches | IMS Payroll Share of Search | IMS Payroll rank | PayHero estimated searches | PayHero Share of Search | PayHero rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 300 | 0.37% | 9 | 28K | 34.7% | 1 |
| Nov 2025 | 370 | 0.45% | 7 | 28.2K | 34% | 1 |
| Dec 2025 | 300 | 0.4% | 7 | 22.9K | 30.5% | 2 |
| Jan 2026 | 290 | 0.42% | 8 | 22.9K | 33.3% | 1 |
| Feb 2026 | 300 | 0.43% | 8 | 22.8K | 33% | 1 |
| Mar 2026 | 460 | 0.57% | 8 | 24.6K | 30.6% | 2 |
| Apr 2026 | 370 | 0.52% | 7 | 23.3K | 33% | 1 |
| May 2026 | 280 | 0.39% | 8 | 23.4K | 32.7% | 1 |
| Jun 2026 | 240 | 0.3% | 8 | 23.9K | 30.1% | 2 |
| Jul 2026 | 240 | 0.34% | 7 | 23.3K | 32.6% | 1 |
| Aug 2026 | 300 | 0.42% | 7 | 24.3K | 33.8% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using IMS Payroll’s and PayHero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **IMS Payroll**: Measured on the search terms “IMS Payroll” and “MYOB IMS Payroll”, summed into one figure.
- **PayHero**: Measured on the search terms “flexitime nz”, “flexitime payhero”, “pay hero”, “PayHero”, “payhero app”, “payhero mobile app”, “payhero nz” and “payhero pricing”, summed into one figure.

- [IMS Payroll profile](/demand/nz/brands/ims-payroll)
- [PayHero profile](/demand/nz/brands/payhero)
- [All payroll and rostering software in New Zealand](/demand/nz/categories/nz-payroll-and-rostering-software): The set both shares are measured inside, 10 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, IMS Payroll or PayHero?

In August 2026, PayHero had more branded searches than IMS Payroll among payroll and rostering software in New Zealand. PayHero was estimated to have 24.3K branded searches compared to IMS Payroll’s 300, and held a 33.8% Share of Search versus IMS Payroll’s 0.42%.

## Cite this page

Brandwave. "IMS Payroll vs PayHero: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ims-payroll-vs-payhero

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ims-payroll-vs-payhero. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.