--- title: "Impulse vs Old Spice: Which is searched more in New Zealand?" description: "Is Impulse or Old Spice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body spray brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/impulse-body-spray-vs-old-spice" publisher: "Brandwave" --- # Impulse vs Old Spice: Which is searched more in New Zealand? Is Impulse or Old Spice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body spray brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Impulse and Old Spice - **Competitive set**: Body spray brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Impulse Share of Search**: 2.3% - **Old Spice Share of Search**: 19% ## Is Impulse or Old Spice more popular in search? - In September 2026, Old Spice had more branded searches than Impulse among body spray brands in New Zealand. Old Spice had about 2,190 branded searches, while Impulse had 260. Old Spice made up 19% of all body spray brand searches we track, and Impulse accounted for 2.3%. - Old Spice was ahead of Impulse in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Impulse’s share of searches among body spray brands in New Zealand moved from 1.6% to 2.3%, and its estimated monthly branded searches moved from 140 to 260. - Across the 12 months ending September 2026, Old Spice’s share of searches among body spray brands in New Zealand moved from 16.8% to 19%, and its estimated monthly branded searches moved from 1.4K to 2.2K. ## Top body spray brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Impulse was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Old Spice was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Impulse was listed before Old Spice in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lynx | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | David Beckham | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Impulse | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Old Spice | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Dove | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | Native | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about body spray brands - Asked ChatGPT "Which body spray brand should I buy in New Zealand?": 1. Lynx, 2. David Beckham, 3. Impulse - Asked ChatGPT "What are the best body spray brands in New Zealand?": 1. Lynx, 2. Impulse, 3. Old Spice, 4. David Beckham - Asked ChatGPT "What's the best body spray brand in New Zealand for everyday fragrance?": 1. Lynx, 2. David Beckham, 3. Impulse - Searched Google, AI Overview "body spray for men": 1. Lynx, 2. David Beckham, 3. Dove Not named in any answer: Native. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand body spray brands in September 2026? - In September 2026, Old Spice lost share of searches among body spray brands in New Zealand, from 22.7% to 19%. - Estimated monthly branded searches for Impulse in New Zealand rose 85.7% over 12 measured months, from 140 to 260 in September 2026. ## Month by month | Month | Impulse estimated searches | Impulse Share of Search | Impulse rank | Old Spice estimated searches | Old Spice Share of Search | Old Spice rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 1.6% | 4 | 1.4K | 16.8% | 2 | | Nov 2025 | 110 | 1.3% | 4 | 1.7K | 20.2% | 2 | | Dec 2025 | 170 | 2.1% | 4 | 2K | 24.2% | 2 | | Jan 2026 | 170 | 2.4% | 4 | 1.4K | 18.8% | 2 | | Feb 2026 | 140 | 2.1% | 4 | 1.2K | 18.5% | 2 | | Mar 2026 | 140 | 1.9% | 4 | 1.3K | 17.7% | 2 | | Apr 2026 | 140 | 2% | 4 | 1.4K | 20.5% | 2 | | May 2026 | 210 | 2.9% | 4 | 1.7K | 23.1% | 2 | | Jun 2026 | 170 | 2.1% | 4 | 1.8K | 22.3% | 2 | | Jul 2026 | 170 | 1.9% | 4 | 1.8K | 19.8% | 2 | | Aug 2026 | 260 | 2.5% | 4 | 2.3K | 22.7% | 2 | | Sep 2026 | 260 | 2.3% | 4 | 2.2K | 19% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Impulse’s and Old Spice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Impulse**: Measured on the search term “impulse body spray”. - **Old Spice**: Measured on the search terms “old spice”, “old spice aftershave”, “old spice cologne”, “old spice deo”, “old spice fiji”, “old spice original”, “old spice perfume”, “old spice swagger” and “oldspice”, summed into one figure. - [Impulse profile](/demand/nz/brands/impulse-body-spray) - [Old Spice profile](/demand/nz/brands/old-spice) - [All body spray brands in New Zealand](/demand/nz/categories/nz-body-spray-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Impulse or Old Spice more popular in search? In September 2026, Old Spice had more branded searches than Impulse among body spray brands in New Zealand. Old Spice had about 2,190 branded searches, while Impulse had 260. Old Spice made up 19% of all body spray brand searches we track, and Impulse accounted for 2.3%. ## Cite this page Brandwave. "Impulse vs Old Spice: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/impulse-body-spray-vs-old-spice This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/impulse-body-spray-vs-old-spice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.