--- title: "Impossible Foods vs Tonzu: Which is searched more in New Zealand?" description: "Is Impossible Foods or Tonzu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plant-based meat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/impossible-vs-tonzu" publisher: "Brandwave" --- # Impossible Foods vs Tonzu: Which is searched more in New Zealand? Is Impossible Foods or Tonzu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plant-based meat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Impossible Foods and Tonzu - **Competitive set**: Plant-based meat brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Impossible Foods Share of Search**: 36.5% - **Tonzu Share of Search**: 13.8% ## Is Impossible Foods or Tonzu more popular in search? - In September 2026, Impossible Foods had more branded searches than Tonzu among plant-based meat brands in New Zealand. Impossible Foods had about 690 branded searches, while Tonzu had 260. Impossible Foods made up 36.5% of all plant-based meat brand searches we track, and Tonzu accounted for 13.8%. - Impossible Foods was ahead of Tonzu in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Impossible Foods’ share of searches among plant-based meat brands in New Zealand moved from 14.9% to 36.5%, and its estimated monthly branded searches moved from 820 to 690. - Across the 12 months ending September 2026, Tonzu’s share of searches among plant-based meat brands in New Zealand moved from 5.8% to 13.8%, and its estimated monthly branded searches moved from 320 to 260. ## Top plant-based meat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Impossible Foods was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tonzu was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Tonzu was listed before Impossible Foods in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Plan*t | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Harmless Food Co | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Vegie Delights | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Sunfed | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Tonzu | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Bean Supreme | 6th | 3 of 3 | 1 of 2 | 4 of 5 | | Quorn | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Impossible Foods | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Beyond Meat | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | v2food | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about plant-based meat brands - Asked ChatGPT "Which plant-based meat brand should I buy in New Zealand?": 1. Impossible Foods, 2. Plan*t, 3. Vegie Delights, 4. Bean Supreme, 5. Beyond Meat, 6. Sunfed - Asked ChatGPT "What are the best plant-based meat brands in New Zealand?": 1. Plan*t, 2. Harmless Food Co, 3. Vegie Delights, 4. Bean Supreme, 5. Sunfed - Asked ChatGPT "What's the best plant-based meat brand in New Zealand for meatless meals?": 1. Plan*t, 2. Beyond Meat, 3. Vegie Delights, 4. Harmless Food Co, 5. Sunfed, 6. Bean Supreme - Searched Google, AI Overview "vegan meat nz": 1. Harmless Food Co, 2. Tonzu, 3. Sunfed, 4. Quorn, 5. Bean Supreme - Searched Google, AI Overview "meat alternatives nz": 1. Plan*t, 2. Quorn, 3. Tonzu, 4. Sunfed, 5. Impossible Foods Not named in any answer: v2food. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand plant-based meat brands in September 2026? - In September 2026, Quorn overtook Beyond Meat and 2 others to rank 2nd among plant-based meat brands in New Zealand, with 14.8% of the searches. - In September 2026, Impossible Foods gained share of searches among plant-based meat brands in New Zealand, from 35.2% to 36.5%. - Estimated monthly branded searches for Tonzu in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026. ## Month by month | Month | Impossible Foods estimated searches | Impossible Foods Share of Search | Impossible Foods rank | Tonzu estimated searches | Tonzu Share of Search | Tonzu rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 820 | 14.9% | 2 | 320 | 5.8% | 3 | | Nov 2025 | 550 | 24.8% | 2 | 320 | 14.4% | 3 | | Dec 2025 | 580 | 31% | 1 | 260 | 13.9% | 3 | | Jan 2026 | 640 | 28.8% | 1 | 320 | 14.4% | 3 | | Feb 2026 | 490 | 26.2% | 1 | 260 | 13.9% | 3 | | Mar 2026 | 710 | 32.6% | 1 | 320 | 14.7% | 3 | | Apr 2026 | 640 | 32.3% | 1 | 320 | 16.2% | 3 | | May 2026 | 660 | 33.3% | 1 | 320 | 16.2% | 3 | | Jun 2026 | 710 | 36.2% | 1 | 260 | 13.3% | 3 | | Jul 2026 | 550 | 30.9% | 1 | 260 | 14.6% | 3 | | Aug 2026 | 810 | 35.2% | 1 | 320 | 13.9% | 4 | | Sep 2026 | 690 | 36.5% | 1 | 260 | 13.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Impossible Foods’ and Tonzu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Impossible Foods**: Measured on the search terms “impossible beef”, “impossible beef mince”, “impossible beef patty”, “impossible burger”, “impossible burger patties”, “impossible foods”, “impossible foods inc”, “impossible meat”, “impossible meatballs” and “the impossible burger”, summed into one figure. - **Tonzu**: Measured on the search term “tonzu”. - [Impossible Foods profile](/demand/nz/brands/impossible) - [Tonzu profile](/demand/nz/brands/tonzu) - [All plant-based meat brands in New Zealand](/demand/nz/categories/nz-plant-based-meat-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Impossible Foods or Tonzu more popular in search? In September 2026, Impossible Foods had more branded searches than Tonzu among plant-based meat brands in New Zealand. Impossible Foods had about 690 branded searches, while Tonzu had 260. Impossible Foods made up 36.5% of all plant-based meat brand searches we track, and Tonzu accounted for 13.8%. ## Cite this page Brandwave. "Impossible Foods vs Tonzu: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/impossible-vs-tonzu This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/impossible-vs-tonzu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.