--- title: "Imperia vs Kenwood: Which is searched more in New Zealand?" description: "Is Imperia or Kenwood more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pasta maker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/imperia-vs-kenwood" publisher: "Brandwave" --- # Imperia vs Kenwood: Which is searched more in New Zealand? Is Imperia or Kenwood more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pasta maker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Imperia and Kenwood - **Competitive set**: Pasta maker brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Imperia Share of Search**: 0.29% - **Kenwood Share of Search**: 16.4% ## Is Imperia or Kenwood more popular in search? - In September 2026, Kenwood had more branded searches than Imperia among pasta maker brands in New Zealand. Kenwood had about 3,900 branded searches, while Imperia had 70. Kenwood made up 16.4% of all pasta maker brand searches we track, and Imperia accounted for 0.29%. - Kenwood was ahead of Imperia in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Imperia’s share of searches among pasta maker brands in New Zealand moved from 0.21% to 0.29%, and its estimated monthly branded searches moved from 40 to 70. - Across the 12 months ending September 2026, Kenwood’s share of searches among pasta maker brands in New Zealand moved from 21.3% to 16.4%, and its estimated monthly branded searches moved from 4.1K to 3.9K. ## Top pasta maker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Imperia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kenwood did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Marcato | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Imperia | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Philips | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | KitchenAid | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kenwood | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pasta maker brands - Asked ChatGPT "Which pasta maker brand should I buy in New Zealand?": 1. Marcato, 2. Philips, 3. Imperia, 4. KitchenAid - Asked ChatGPT "What are the best pasta maker brands in New Zealand?": 1. Marcato, 2. Imperia, 3. Philips, 4. KitchenAid - Asked ChatGPT "What's the best pasta maker brand in New Zealand for fresh pasta?": 1. Marcato, 2. Imperia, 3. Philips - Searched Google, AI Overview "pasta maker nz": 1. KitchenAid, 2. Philips, 3. Marcato - Searched Google, AI Overview "pasta machine nz": 1. Marcato, 2. Imperia, 3. Philips, 4. KitchenAid Not named in any answer: Smeg and Kenwood. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pasta maker brands in September 2026? - In September 2026, Kenwood gained share of searches among pasta maker brands in New Zealand, from 15.2% to 16.4%. - Estimated monthly branded searches for Imperia in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026. ## Month by month | Month | Imperia estimated searches | Imperia Share of Search | Imperia rank | Kenwood estimated searches | Kenwood Share of Search | Kenwood rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 0.21% | 6 | 4.1K | 21.3% | 3 | | Nov 2025 | 40 | 0.15% | 6 | 5.4K | 20.2% | 2 | | Dec 2025 | 50 | 0.18% | 5 | 6.1K | 22.4% | 2 | | Jan 2026 | 50 | 0.24% | 5 | 4.4K | 21.2% | 3 | | Feb 2026 | 50 | 0.29% | 6 | 3.6K | 21% | 3 | | Mar 2026 | 70 | 0.4% | 6 | 3.5K | 20.2% | 3 | | Apr 2026 | 70 | 0.37% | 6 | 3.9K | 20.3% | 3 | | May 2026 | 90 | 0.44% | 6 | 4.5K | 22% | 3 | | Jun 2026 | 50 | 0.24% | 6 | 4.3K | 20.7% | 3 | | Jul 2026 | 70 | 0.27% | 5 | 4.3K | 16.7% | 4 | | Aug 2026 | 40 | 0.14% | 6 | 4.2K | 15.2% | 4 | | Sep 2026 | 70 | 0.29% | 6 | 3.9K | 16.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Imperia’s and Kenwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Imperia**: Measured on the search term “imperia”. - **Kenwood**: Measured on the search terms “auto radio kenwood”, “kenwood”, “kenwood attachments”, “kenwood chef”, “kenwood chef attachments”, “kenwood chef classic”, “kenwood chef titanium”, “kenwood chefette”, “kenwood foodprocessor”, “kenwood head unit”, “kenwood kmix”, “kenwood multipro”, “kenwood multipro go”, “kenwood patissier”, “kenwood stereo” and “kenwood truck”, summed into one figure. - [Imperia profile](/demand/nz/brands/imperia) - [Kenwood profile](/demand/nz/brands/kenwood) - [All pasta maker brands in New Zealand](/demand/nz/categories/nz-pasta-maker-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Imperia or Kenwood more popular in search? In September 2026, Kenwood had more branded searches than Imperia among pasta maker brands in New Zealand. Kenwood had about 3,900 branded searches, while Imperia had 70. Kenwood made up 16.4% of all pasta maker brand searches we track, and Imperia accounted for 0.29%. ## Cite this page Brandwave. "Imperia vs Kenwood: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/imperia-vs-kenwood This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/imperia-vs-kenwood. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.