--- title: "Impact PR vs Wright Communications: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Impact PR or Wright Communications? Compare estimated monthly branded-search demand and Share of Search inside the Auckland pR agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/impact-pr-vs-wright-communications" publisher: "Brandwave" --- # Impact PR vs Wright Communications: Which is more popular by branded search in New Zealand? Which is more popular in search, Impact PR or Wright Communications? Compare estimated monthly branded-search demand and Share of Search inside the Auckland pR agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Impact PR and Wright Communications - **Competitive set**: Auckland pR agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Impact PR Share of Search**: 10.5% - **Wright Communications Share of Search**: 15.8% ## Which is more popular in search, Impact PR or Wright Communications? - In August 2026, Wright Communications had more branded searches than Impact PR among auckland pR agencies in New Zealand. Wright Communications was estimated to have 90 branded searches compared to Impact PR’s 60, and held a 15.8% Share of Search versus Impact PR’s 10.5%. - The lead changed hands 5 times in the 11 months ending August 2026: Wright Communications took it in November 2025, Impact PR took it in May 2026, Wright Communications took it in June 2026, Impact PR took it in July 2026, Wright Communications took it in August 2026. - Across the 11 months ending August 2026, Impact PR’s estimated Share of Search among auckland pR agencies in New Zealand moved from 19.4% to 10.5%, and its estimated monthly branded searches moved from 120 to 60. - Across the 11 months ending August 2026, Wright Communications’ estimated Share of Search among auckland pR agencies in New Zealand moved from 16.1% to 15.8%, and its estimated monthly branded searches moved from 100 to 90. ## How did search popularity change for New Zealand auckland pR agencies in August 2026? - In August 2026, Wright Communications overtook Boyd PR to rank 2nd among auckland pR agencies in New Zealand, at 15.8%. - In August 2026, Impact PR lost estimated Share of Search among auckland pR agencies in New Zealand, from 16.7% to 10.5%. ## Month by month | Month | Impact PR estimated searches | Impact PR Share of Search | Impact PR rank | Wright Communications estimated searches | Wright Communications Share of Search | Wright Communications rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 120 | 19.4% | 2 | 100 | 16.1% | 3 | | Nov 2025 | 70 | 14% | 3 | 100 | 20% | 2 | | Dec 2025 | 60 | 15% | 3 | 90 | 22.5% | 2 | | Jan 2026 | 70 | 15.2% | 3 | 80 | 17.4% | 2 | | Feb 2026 | 70 | 12.1% | 3 | 90 | 15.5% | 2 | | Mar 2026 | 70 | 11.1% | 3 | 90 | 14.3% | 2 | | Apr 2026 | 80 | 13.8% | 2 | 80 | 13.8% | 3 | | May 2026 | 100 | 15.6% | 2 | 60 | 9.4% | 5 | | Jun 2026 | 70 | 11.7% | 3 | 100 | 16.7% | 2 | | Jul 2026 | 100 | 16.7% | 2 | 60 | 10% | 4 | | Aug 2026 | 60 | 10.5% | 3 | 90 | 15.8% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Impact PR’s and Wright Communications’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Impact PR**: Measured on the search terms “impact pr”, “impact pr agency”, “impact pr and communications”, “impact pr nz” and “impactpr”, summed into one figure. - **Wright Communications**: Measured on the search terms “wright communications”, “wright communications auckland” and “wright communications nz”, summed into one figure. - [Impact PR profile](/demand/nz/brands/impact-pr) - [Wright Communications profile](/demand/nz/brands/wright-communications) - [All auckland pR agencies in New Zealand](/demand/nz/categories/nz-auckland-pr-agencies): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Impact PR or Wright Communications? In August 2026, Wright Communications had more branded searches than Impact PR among auckland pR agencies in New Zealand. Wright Communications was estimated to have 90 branded searches compared to Impact PR’s 60, and held a 15.8% Share of Search versus Impact PR’s 10.5%. ## Cite this page Brandwave. "Impact PR vs Wright Communications: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/impact-pr-vs-wright-communications This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/impact-pr-vs-wright-communications. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.