---
title: "Impact PR vs Undertow Media: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Impact PR or Undertow Media? Compare estimated monthly branded-search demand and Share of Search inside the Auckland pR agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/impact-pr-vs-undertow-media"
publisher: "Brandwave"
---

# Impact PR vs Undertow Media: Which is more popular by branded search in New Zealand?

Which is more popular in search, Impact PR or Undertow Media? Compare estimated monthly branded-search demand and Share of Search inside the Auckland pR agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Impact PR and Undertow Media
- **Competitive set**: Auckland pR agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Impact PR Share of Search**: 10.5%
- **Undertow Media Share of Search**: 61.4%

## Which is more popular in search, Impact PR or Undertow Media?

- In August 2026, Undertow Media had more branded searches than Impact PR among auckland pR agencies in New Zealand. Undertow Media was estimated to have 350 branded searches compared to Impact PR’s 60, and held a 61.4% Share of Search versus Impact PR’s 10.5%.
- Undertow Media was ahead of Impact PR in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Impact PR’s estimated Share of Search among auckland pR agencies in New Zealand moved from 19.4% to 10.5%, and its estimated monthly branded searches moved from 120 to 60.
- Across the 11 months ending August 2026, Undertow Media’s estimated Share of Search among auckland pR agencies in New Zealand moved from 45.2% to 61.4%, and its estimated monthly branded searches moved from 280 to 350.

## How did search popularity change for New Zealand auckland pR agencies in August 2026?

- In August 2026, Wright Communications overtook Impact PR to rank 2nd among auckland pR agencies in New Zealand, at 15.8%.
- In August 2026, Undertow Media gained estimated Share of Search among auckland pR agencies in New Zealand, from 56.7% to 61.4%.
- In August 2026, Impact PR lost estimated Share of Search among auckland pR agencies in New Zealand, from 16.7% to 10.5%.

## Month by month

| Month | Impact PR estimated searches | Impact PR Share of Search | Impact PR rank | Undertow Media estimated searches | Undertow Media Share of Search | Undertow Media rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 120 | 19.4% | 2 | 280 | 45.2% | 1 |
| Nov 2025 | 70 | 14% | 3 | 250 | 50% | 1 |
| Dec 2025 | 60 | 15% | 3 | 180 | 45% | 1 |
| Jan 2026 | 70 | 15.2% | 3 | 230 | 50% | 1 |
| Feb 2026 | 70 | 12.1% | 3 | 340 | 58.6% | 1 |
| Mar 2026 | 70 | 11.1% | 3 | 380 | 60.3% | 1 |
| Apr 2026 | 80 | 13.8% | 2 | 310 | 53.4% | 1 |
| May 2026 | 100 | 15.6% | 2 | 350 | 54.7% | 1 |
| Jun 2026 | 70 | 11.7% | 3 | 340 | 56.7% | 1 |
| Jul 2026 | 100 | 16.7% | 2 | 340 | 56.7% | 1 |
| Aug 2026 | 60 | 10.5% | 3 | 350 | 61.4% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Impact PR’s and Undertow Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Impact PR**: Measured on the search terms “impact pr”, “impact pr agency”, “impact pr and communications”, “impact pr nz” and “impactpr”, summed into one figure.
- **Undertow Media**: Measured on the search terms “undertow media” and “undertow media nz”, summed into one figure.

- [Impact PR profile](/demand/nz/brands/impact-pr)
- [Undertow Media profile](/demand/nz/brands/undertow-media)
- [All auckland pR agencies in New Zealand](/demand/nz/categories/nz-auckland-pr-agencies): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Impact PR or Undertow Media?

In August 2026, Undertow Media had more branded searches than Impact PR among auckland pR agencies in New Zealand. Undertow Media was estimated to have 350 branded searches compared to Impact PR’s 60, and held a 61.4% Share of Search versus Impact PR’s 10.5%.

## Cite this page

Brandwave. "Impact PR vs Undertow Media: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/impact-pr-vs-undertow-media

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/impact-pr-vs-undertow-media. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.