--- title: "Impact PR vs Priority Communications: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Impact PR or Priority Communications? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch pR agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/impact-pr-vs-priority-communications" publisher: "Brandwave" --- # Impact PR vs Priority Communications: Which is more popular by branded search in New Zealand? Which is more popular in search, Impact PR or Priority Communications? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch pR agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Impact PR and Priority Communications - **Competitive set**: Christchurch pR agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Impact PR Share of Search**: 54.5% - **Priority Communications Share of Search**: 18.2% ## Which is more popular in search, Impact PR or Priority Communications? - In August 2026, Impact PR had more branded searches than Priority Communications among christchurch pR agencies in New Zealand. Impact PR was estimated to have 60 branded searches compared to Priority Communications’ 20, and held a 54.5% Share of Search versus Priority Communications’ 18.2%. - Impact PR was ahead of Priority Communications in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Impact PR’s estimated Share of Search among christchurch pR agencies in New Zealand moved from 57.1% to 54.5%, and its estimated monthly branded searches moved from 120 to 60. - Across the 11 months ending August 2026, Priority Communications’ estimated Share of Search among christchurch pR agencies in New Zealand moved from 19% to 18.2%, and its estimated monthly branded searches moved from 40 to 20. ## How did search popularity change for New Zealand christchurch pR agencies in August 2026? - In August 2026, Priority Communications gained estimated Share of Search among christchurch pR agencies in New Zealand, from 13.3% to 18.2%. - In August 2026, Impact PR lost estimated Share of Search among christchurch pR agencies in New Zealand, from 66.7% to 54.5%. ## Month by month | Month | Impact PR estimated searches | Impact PR Share of Search | Impact PR rank | Priority Communications estimated searches | Priority Communications Share of Search | Priority Communications rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 120 | 57.1% | 1 | 40 | 19% | 3 | | Nov 2025 | 70 | 50% | 1 | 30 | 21.4% | 3 | | Dec 2025 | 60 | 66.7% | 1 | 10 | 11.1% | 3 | | Jan 2026 | 70 | 63.6% | 1 | 20 | 18.2% | 3 | | Feb 2026 | 70 | 70% | 1 | 10 | 10% | 3 | | Mar 2026 | 70 | 53.8% | 1 | 30 | 23.1% | 3 | | Apr 2026 | 80 | 57.1% | 1 | 30 | 21.4% | 3 | | May 2026 | 100 | 62.5% | 1 | 40 | 25% | 2 | | Jun 2026 | 70 | 50% | 1 | 20 | 14.3% | 3 | | Jul 2026 | 100 | 66.7% | 1 | 20 | 13.3% | 3 | | Aug 2026 | 60 | 54.5% | 1 | 20 | 18.2% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Impact PR’s and Priority Communications’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Impact PR**: Measured on the search terms “impact pr”, “impact pr agency”, “impact pr and communications”, “impact pr nz” and “impactpr”, summed into one figure. - **Priority Communications**: Measured on the search terms “priority communications” and “prioritycommunications”, summed into one figure. - [Impact PR profile](/demand/nz/brands/impact-pr) - [Priority Communications profile](/demand/nz/brands/priority-communications) - [All christchurch pR agencies in New Zealand](/demand/nz/categories/nz-christchurch-pr-agencies): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Impact PR or Priority Communications? In August 2026, Impact PR had more branded searches than Priority Communications among christchurch pR agencies in New Zealand. Impact PR was estimated to have 60 branded searches compared to Priority Communications’ 20, and held a 54.5% Share of Search versus Priority Communications’ 18.2%. ## Cite this page Brandwave. "Impact PR vs Priority Communications: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/impact-pr-vs-priority-communications This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/impact-pr-vs-priority-communications. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.