--- title: "Impact PR vs Pead: Which is searched more in New Zealand?" description: "Is Impact PR or Pead more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland PR agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/impact-pr-vs-pead" publisher: "Brandwave" --- # Impact PR vs Pead: Which is searched more in New Zealand? Is Impact PR or Pead more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland PR agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Impact PR and Pead - **Competitive set**: Auckland PR agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Impact PR Share of Search**: 9.6% - **Pead Share of Search**: 17.3% ## Is Impact PR or Pead more popular in search? - In September 2026, Pead had more branded searches than Impact PR among Auckland PR agencies in New Zealand. Pead had about 90 branded searches, while Impact PR had 50. Pead made up 17.3% of all Auckland PR agency searches we track, and Impact PR accounted for 9.6%. - Pead was ahead of Impact PR in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Impact PR’s share of searches among Auckland PR agencies in New Zealand moved from 12.2% to 9.6%, and its estimated monthly branded searches moved from 60 to 50. - Across the 12 months ending September 2026, Pead’s share of searches among Auckland PR agencies in New Zealand moved from 14.3% to 17.3%, and its estimated monthly branded searches moved from 70 to 90. ## Top Auckland PR agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Impact PR appeared in all five answers. Pead was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Impact PR was listed before Pead in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Undertow Media | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Impact PR | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | One Plus One Communications | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Wright Communications | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Pead | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Boyd PR | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Goode PR | 6th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about Auckland PR agencies - Asked ChatGPT "Which PR agency should I hire in Auckland, New Zealand?": 1. Undertow Media, 2. Pead, 3. Impact PR, 4. Wright Communications - Asked ChatGPT "What are the best PR agencies in Auckland, New Zealand?": 1. Undertow Media, 2. Wright Communications, 3. One Plus One Communications, 4. Impact PR, 5. Pead - Asked ChatGPT "What's the best PR agency in Auckland, New Zealand for media coverage?": 1. One Plus One Communications, 2. Undertow Media, 3. Impact PR - Searched Google, AI Overview "auckland pr agency": 1. Impact PR, 2. Undertow Media, 3. Goode PR - Searched Google, AI Overview "public relations auckland": 1. Impact PR, 2. Boyd PR, 3. Goode PR Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland PR agencies in September 2026? - In September 2026, Impact PR overtook Wright Communications and Boyd PR to rank 4th among Auckland PR agencies in New Zealand, with 9.6% of the searches. - Estimated monthly branded searches for Pead in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026. ## Month by month | Month | Impact PR estimated searches | Impact PR Share of Search | Impact PR rank | Pead estimated searches | Pead Share of Search | Pead rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60 | 12.2% | 5 | 70 | 14.3% | 3 | | Nov 2025 | 50 | 11.9% | 5 | 70 | 16.7% | 2 | | Dec 2025 | 30 | 10% | 6 | 50 | 16.7% | 2 | | Jan 2026 | 50 | 14.3% | 3 | 50 | 14.3% | 4 | | Feb 2026 | 50 | 8.9% | 4 | 110 | 19.6% | 2 | | Mar 2026 | 40 | 6.3% | 6 | 140 | 22.2% | 3 | | Apr 2026 | 60 | 14% | 4 | 70 | 16.3% | 3 | | May 2026 | 70 | 12.3% | 4 | 140 | 24.6% | 1 | | Jun 2026 | 40 | 6.5% | 6 | 110 | 17.7% | 3 | | Jul 2026 | 70 | 13.2% | 4 | 110 | 20.8% | 3 | | Aug 2026 | 40 | 7.7% | 6 | 90 | 17.3% | 3 | | Sep 2026 | 50 | 9.6% | 4 | 90 | 17.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Impact PR’s and Pead’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Impact PR**: Measured on the search terms “impact pr”, “impact pr agency” and “impactpr”, summed into one figure. - **Pead**: Measured on the search term “pead pr”. - [Impact PR profile](/demand/nz/brands/impact-pr) - [Pead profile](/demand/nz/brands/pead) - [All Auckland PR agencies in New Zealand](/demand/nz/locations/auckland/pr-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Impact PR or Pead more popular in search? In September 2026, Pead had more branded searches than Impact PR among Auckland PR agencies in New Zealand. Pead had about 90 branded searches, while Impact PR had 50. Pead made up 17.3% of all Auckland PR agency searches we track, and Impact PR accounted for 9.6%. ## Cite this page Brandwave. "Impact PR vs Pead: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/impact-pr-vs-pead This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/impact-pr-vs-pead. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.