--- title: "impact.com vs Rakuten Advertising: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, impact.com or Rakuten Advertising? Compare estimated monthly branded-search demand and Share of Search inside the Affiliate networks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/impact-com-vs-rakuten-advertising" publisher: "Brandwave" --- # impact.com vs Rakuten Advertising: Which is more popular by branded search in New Zealand? Which is more popular in search, impact.com or Rakuten Advertising? Compare estimated monthly branded-search demand and Share of Search inside the Affiliate networks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: impact.com and Rakuten Advertising - **Competitive set**: Affiliate networks - **Market**: New Zealand - **Month measured**: Aug 2026 - **impact.com Share of Search**: 5.6% - **Rakuten Advertising Share of Search**: 11.1% ## Which is more popular in search, impact.com or Rakuten Advertising? - In August 2026, Rakuten Advertising had more branded searches than impact.com among affiliate networks in New Zealand. Rakuten Advertising was estimated to have 40 branded searches compared to impact.com’s 20, and held an 11.1% Share of Search versus impact.com’s 5.6%. - The lead changed hands 3 times in the 11 months ending August 2026: Rakuten Advertising took it in February 2026, impact.com took it in April 2026, Rakuten Advertising took it in August 2026. - Across the 11 months ending August 2026, impact.com’s estimated Share of Search among affiliate networks in New Zealand moved from 9.1% to 5.6%, and its estimated monthly branded searches moved from 30 to 20. - Across the 11 months ending August 2026, Rakuten Advertising’s estimated Share of Search among affiliate networks in New Zealand moved from 9.1% to 11.1%, and its estimated monthly branded searches moved from 30 to 40. ## How did search popularity change for New Zealand affiliate networks in August 2026? - In August 2026, Partnerize overtook impact.com to rank 3rd among affiliate networks in New Zealand, at 11.1%. - In August 2026, Rakuten Advertising overtook impact.com to rank 4th among affiliate networks in New Zealand, at 11.1%. - In August 2026, impact.com lost estimated Share of Search among affiliate networks in New Zealand, from 13.3% to 5.6%. ## Month by month | Month | impact.com estimated searches | impact.com Share of Search | impact.com rank | Rakuten Advertising estimated searches | Rakuten Advertising Share of Search | Rakuten Advertising rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 9.1% | 3 | 30 | 9.1% | 4 | | Nov 2025 | 40 | 12.1% | 3 | 30 | 9.1% | 4 | | Dec 2025 | 20 | 8.7% | 3 | 20 | 8.7% | 5 | | Jan 2026 | 40 | 9.1% | 3 | 40 | 9.1% | 5 | | Feb 2026 | 20 | 5.6% | 5 | 30 | 8.3% | 4 | | Mar 2026 | 30 | 9.4% | 4 | 40 | 12.5% | 3 | | Apr 2026 | 40 | 12.9% | 3 | 30 | 9.7% | 5 | | May 2026 | 40 | 11.8% | 3 | 40 | 11.8% | 5 | | Jun 2026 | 30 | 9.4% | 3 | 30 | 9.4% | 4 | | Jul 2026 | 40 | 13.3% | 3 | 20 | 6.7% | 5 | | Aug 2026 | 20 | 5.6% | 5 | 40 | 11.1% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using impact.com’s and Rakuten Advertising’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **impact.com**: Measured on the search terms “impact com”, “impact com affiliate”, “impact com affiliate program”, “impact radius” and “impactcom”, summed into one figure. - **Rakuten Advertising**: Measured on the search terms “rakuten advertising”, “rakuten advertising affiliate”, “rakuten advertising affiliate program” and “rakuten affiliate”, summed into one figure. - [impact.com profile](/demand/nz/brands/impact-com) - [Rakuten Advertising profile](/demand/nz/brands/rakuten-advertising) - [All affiliate networks in New Zealand](/demand/nz/categories/nz-affiliate-networks): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, impact.com or Rakuten Advertising? In August 2026, Rakuten Advertising had more branded searches than impact.com among affiliate networks in New Zealand. Rakuten Advertising was estimated to have 40 branded searches compared to impact.com’s 20, and held an 11.1% Share of Search versus impact.com’s 5.6%. ## Cite this page Brandwave. "impact.com vs Rakuten Advertising: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/impact-com-vs-rakuten-advertising This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/impact-com-vs-rakuten-advertising. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.