--- title: "IMPAC vs Vertical Horizonz: Which is searched more in New Zealand?" description: "Is IMPAC or Vertical Horizonz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workplace safety training set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/impac-vs-vertical-horizonz" publisher: "Brandwave" --- # IMPAC vs Vertical Horizonz: Which is searched more in New Zealand? Is IMPAC or Vertical Horizonz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workplace safety training set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: IMPAC and Vertical Horizonz - **Competitive set**: Workplace safety training - **Market**: New Zealand - **Month measured**: Sep 2026 - **IMPAC Share of Search**: 4.5% - **Vertical Horizonz Share of Search**: 3.7% ## Is IMPAC or Vertical Horizonz more popular in search? - In September 2026, IMPAC had more branded searches than Vertical Horizonz among workplace safety training in New Zealand. IMPAC had about 720 branded searches, while Vertical Horizonz had 590. IMPAC made up 4.5% of all workplace safety training searches we track, and Vertical Horizonz accounted for 3.7%. - The lead changed hands 2 times in the 12 months ending September 2026: Vertical Horizonz took it in April 2026, IMPAC took it in June 2026. - Across the 12 months ending September 2026, IMPAC’s share of searches among workplace safety training in New Zealand moved from 4.7% to 4.5%, and its estimated monthly branded searches held steady at 720. - Across the 12 months ending September 2026, Vertical Horizonz’s share of searches among workplace safety training in New Zealand moved from 3.8% to 3.7%, and its estimated monthly branded searches held steady at 590. ## Top workplace safety training in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Vertical Horizonz was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. IMPAC was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Vertical Horizonz was listed before IMPAC in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Safety 'n Action | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Site Safe | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Vertical Horizonz | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Besafe Training | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | LifeCare | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | IMPAC | 6th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about workplace safety training - Asked ChatGPT "Which workplace safety training provider should I book in New Zealand?": 1. Vertical Horizonz, 2. Site Safe, 3. Safety 'n Action, 4. IMPAC, 5. LifeCare - Asked ChatGPT "What are the best workplace safety training providers in New Zealand?": 1. Vertical Horizonz, 2. Site Safe, 3. Safety 'n Action, 4. LifeCare, 5. Besafe Training - Asked ChatGPT "What's the best workplace safety training provider in New Zealand for a small team?": 1. Besafe Training, 2. Safety 'n Action - Searched Google, AI Overview "workplace safety training": 1. Safety 'n Action, 2. Site Safe Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand workplace safety training in September 2026? - In September 2026, IMPAC lost share of searches among workplace safety training in New Zealand, from 5.4% to 4.5%. - In September 2026, Vertical Horizonz lost share of searches among workplace safety training in New Zealand, from 4.4% to 3.7%. ## Month by month | Month | IMPAC estimated searches | IMPAC Share of Search | IMPAC rank | Vertical Horizonz estimated searches | Vertical Horizonz Share of Search | Vertical Horizonz rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 4.7% | 3 | 590 | 3.8% | 4 | | Nov 2025 | 590 | 4.4% | 3 | 590 | 4.4% | 4 | | Dec 2025 | 480 | 5.7% | 3 | 320 | 3.8% | 4 | | Jan 2026 | 590 | 4.7% | 3 | 590 | 4.7% | 4 | | Feb 2026 | 590 | 3.9% | 3 | 590 | 3.9% | 4 | | Mar 2026 | 880 | 4.7% | 3 | 880 | 4.7% | 4 | | Apr 2026 | 720 | 5.3% | 4 | 880 | 6.4% | 3 | | May 2026 | 720 | 4.6% | 4 | 1K | 6.4% | 3 | | Jun 2026 | 880 | 5.3% | 3 | 720 | 4.4% | 4 | | Jul 2026 | 720 | 4.7% | 3 | 720 | 4.7% | 4 | | Aug 2026 | 880 | 5.4% | 3 | 720 | 4.4% | 4 | | Sep 2026 | 720 | 4.5% | 3 | 590 | 3.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using IMPAC’s and Vertical Horizonz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **IMPAC**: Measured on the search term “impac”. - **Vertical Horizonz**: Measured on the search term “vertical horizonz”. - [IMPAC profile](/demand/nz/brands/impac) - [Vertical Horizonz profile](/demand/nz/brands/vertical-horizonz) - [All workplace safety training in New Zealand](/demand/nz/categories/nz-workplace-safety-training): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is IMPAC or Vertical Horizonz more popular in search? In September 2026, IMPAC had more branded searches than Vertical Horizonz among workplace safety training in New Zealand. IMPAC had about 720 branded searches, while Vertical Horizonz had 590. IMPAC made up 4.5% of all workplace safety training searches we track, and Vertical Horizonz accounted for 3.7%. ## Cite this page Brandwave. "IMPAC vs Vertical Horizonz: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/impac-vs-vertical-horizonz This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/impac-vs-vertical-horizonz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.