--- title: "IMPAC vs Ontop: Which is searched more in New Zealand?" description: "Is IMPAC or Ontop more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Contractor management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/impac-vs-ontop" publisher: "Brandwave" --- # IMPAC vs Ontop: Which is searched more in New Zealand? Is IMPAC or Ontop more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Contractor management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: IMPAC and Ontop - **Competitive set**: Contractor management platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **IMPAC Share of Search**: 6.3% - **Ontop Share of Search**: 1.8% ## Is IMPAC or Ontop more popular in search? - In September 2026, IMPAC had more branded searches than Ontop among contractor management platforms in New Zealand. IMPAC had about 390 branded searches, while Ontop had 110. IMPAC made up 6.3% of all contractor management platform searches we track, and Ontop accounted for 1.8%. - IMPAC was ahead of Ontop in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, IMPAC’s share of searches among contractor management platforms in New Zealand moved from 6.5% to 6.3%, and its estimated monthly branded searches held steady at 390. - Across the 12 months ending September 2026, Ontop’s share of searches among contractor management platforms in New Zealand moved from 1.5% to 1.8%, and its estimated monthly branded searches moved from 90 to 110. ## Top contractor management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, IMPAC was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ontop did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | IMPAC | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | SiteConnect | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Deel | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Remote | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | SiteWise | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Rapid Global | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Worksuite | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | HealthSafe SecurePass | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Ontop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Worksome | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about contractor management platforms - Asked ChatGPT "Which contractor management platform should I use in New Zealand?": 1. SiteConnect, 2. IMPAC, 3. Rapid Global, 4. HealthSafe SecurePass, 5. SiteWise - Asked ChatGPT "What are the best contractor management platforms in New Zealand?": 1. IMPAC, 2. SiteWise, 3. SiteConnect, 4. HealthSafe SecurePass, 5. Rapid Global, 6. Deel, 7. Remote - Asked ChatGPT "What's the best contractor management platform in New Zealand for independent contractors?": 1. Deel, 2. Remote - Searched Google, AI Overview "contractor management software": 1. HealthSafe SecurePass - Searched Google, AI Overview "freelancer management software": 1. Worksuite, 2. Remote Not named in any answer: Ontop and Worksome. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand contractor management platforms in September 2026? - In September 2026, Ontop overtook HealthSafe SecurePass to rank 6th among contractor management platforms in New Zealand, with 1.8% of the searches. - In September 2026, IMPAC lost share of searches among contractor management platforms in New Zealand, from 7.5% to 6.3%. ## Month by month | Month | IMPAC estimated searches | IMPAC Share of Search | IMPAC rank | Ontop estimated searches | Ontop Share of Search | Ontop rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 6.5% | 4 | 90 | 1.5% | 7 | | Nov 2025 | 390 | 6.5% | 4 | 50 | 0.83% | 7 | | Dec 2025 | 210 | 5.8% | 5 | 50 | 1.4% | 7 | | Jan 2026 | 260 | 5.7% | 5 | 50 | 1.1% | 7 | | Feb 2026 | 260 | 5.3% | 5 | 70 | 1.4% | 7 | | Mar 2026 | 390 | 6.2% | 5 | 70 | 1.1% | 7 | | Apr 2026 | 320 | 6.2% | 5 | 90 | 1.7% | 6 | | May 2026 | 390 | 6% | 4 | 70 | 1.1% | 7 | | Jun 2026 | 390 | 6.2% | 4 | 70 | 1.1% | 7 | | Jul 2026 | 320 | 5.3% | 5 | 40 | 0.66% | 7 | | Aug 2026 | 480 | 7.5% | 4 | 70 | 1.1% | 7 | | Sep 2026 | 390 | 6.3% | 4 | 110 | 1.8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using IMPAC’s and Ontop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **IMPAC**: Measured on the search term “impac prequal”. - **Ontop**: Measured on the search term “ontop”. - [IMPAC profile](/demand/nz/brands/impac) - [Ontop profile](/demand/nz/brands/ontop) - [All contractor management platforms in New Zealand](/demand/nz/categories/nz-contractor-management-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is IMPAC or Ontop more popular in search? In September 2026, IMPAC had more branded searches than Ontop among contractor management platforms in New Zealand. IMPAC had about 390 branded searches, while Ontop had 110. IMPAC made up 6.3% of all contractor management platform searches we track, and Ontop accounted for 1.8%. ## Cite this page Brandwave. "IMPAC vs Ontop: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/impac-vs-ontop This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/impac-vs-ontop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.