--- title: "iLovePDF vs Smallpdf: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, iLovePDF or Smallpdf? Compare estimated monthly branded-search demand and Share of Search inside the PDF tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ilovepdf-vs-smallpdf" publisher: "Brandwave" --- # iLovePDF vs Smallpdf: Which is more popular by branded search in New Zealand? Which is more popular in search, iLovePDF or Smallpdf? Compare estimated monthly branded-search demand and Share of Search inside the PDF tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: iLovePDF and Smallpdf - **Competitive set**: PDF tools - **Market**: New Zealand - **Month measured**: Aug 2026 - **iLovePDF Share of Search**: 43.7% - **Smallpdf Share of Search**: 6% ## Which is more popular in search, iLovePDF or Smallpdf? - In August 2026, iLovePDF had more branded searches than Smallpdf among PDF tools in New Zealand. iLovePDF was estimated to have 23.3K branded searches compared to Smallpdf’s 3.2K, and held a 43.7% Share of Search versus Smallpdf’s 6%. - iLovePDF was ahead of Smallpdf in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, iLovePDF’s estimated Share of Search among PDF tools in New Zealand moved from 44.7% to 43.7%, and its estimated monthly branded searches moved from 18.7K to 23.3K. - Across the 11 months ending August 2026, Smallpdf’s estimated Share of Search among PDF tools in New Zealand moved from 7.3% to 6%, and its estimated monthly branded searches moved from 3.1K to 3.2K. ## How did search popularity change for New Zealand PDF tools in August 2026? - In August 2026, iLovePDF gained estimated Share of Search among PDF tools in New Zealand, from 41% to 43.7%. ## Month by month | Month | iLovePDF estimated searches | iLovePDF Share of Search | iLovePDF rank | Smallpdf estimated searches | Smallpdf Share of Search | Smallpdf rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.7K | 44.7% | 1 | 3.1K | 7.3% | 3 | | Nov 2025 | 18.7K | 46.7% | 1 | 3K | 7.6% | 3 | | Dec 2025 | 15.3K | 49.4% | 1 | 2.5K | 8.1% | 3 | | Jan 2026 | 18.8K | 48.1% | 1 | 3K | 7.8% | 3 | | Feb 2026 | 19K | 41.1% | 1 | 3.2K | 6.9% | 3 | | Mar 2026 | 26.1K | 44% | 1 | 3.8K | 6.4% | 3 | | Apr 2026 | 28.4K | 50.1% | 1 | 3.8K | 6.7% | 3 | | May 2026 | 27.5K | 46.5% | 1 | 3.2K | 5.4% | 4 | | Jun 2026 | 25.7K | 42.3% | 1 | 4.3K | 7.1% | 3 | | Jul 2026 | 25K | 41% | 1 | 3.7K | 6.1% | 4 | | Aug 2026 | 23.3K | 43.7% | 1 | 3.2K | 6% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using iLovePDF’s and Smallpdf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **iLovePDF**: Measured on the search terms “ilovepdf”, “ilovepdf com”, “ilovepdf convert”, “ilovepdf crop pdf”, “ilovepdf excel to pdf”, “ilovepdf online”, “ilovepdf pdf”, “ilovepdf pdf editor”, “ilovepdf pdf to excel”, “ilovepdf pdf to excel converter”, “ilovepdf pdf to powerpoint”, “ilovepdf pdf to word”, “ilovepdf pdf to word converter”, “ilovepdf powerpoint to pdf”, “ilovepdf signature”, “ilovepdf splitter”, “ilovepdf word to pdf” and “ilovepdf word to pdf converter”, summed into one figure. - **Smallpdf**: Measured on the search terms “smallpdf”, “smallpdf com”, “smallpdf convert”, “smallpdf jpg to pdf”, “smallpdf online”, “smallpdf pdf”, “smallpdf pdf editor”, “smallpdf pdf to excel” and “smallpdf pdf to word”, summed into one figure. - [iLovePDF profile](/demand/nz/brands/ilovepdf) - [Smallpdf profile](/demand/nz/brands/smallpdf) - [All PDF tools in New Zealand](/demand/nz/categories/nz-pdf-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, iLovePDF or Smallpdf? In August 2026, iLovePDF had more branded searches than Smallpdf among PDF tools in New Zealand. iLovePDF was estimated to have 23.3K branded searches compared to Smallpdf’s 3.2K, and held a 43.7% Share of Search versus Smallpdf’s 6%. ## Cite this page Brandwave. "iLovePDF vs Smallpdf: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ilovepdf-vs-smallpdf This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ilovepdf-vs-smallpdf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.