--- title: "Illuminex Electrical vs Weka Electrical: Which is more popular in New Zealand?" description: "Is Illuminex Electrical or Weka Electrical more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington electrical contractors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/illuminex-electrical-vs-weka-electrical" publisher: "Brandwave" --- # Illuminex Electrical vs Weka Electrical: Which is more popular in New Zealand? Is Illuminex Electrical or Weka Electrical more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington electrical contractors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Illuminex Electrical and Weka Electrical - **Competitive set**: Wellington electrical contractors - **Market**: New Zealand - **Month measured**: Oct 2026 - **Illuminex Electrical Share of Search**: 6.5% - **Weka Electrical Share of Search**: 3.2% ## Is Illuminex Electrical or Weka Electrical more popular in search? - In October 2026, Illuminex Electrical had more branded searches than Weka Electrical among Wellington electrical contractors in New Zealand. Illuminex Electrical had about 20 branded searches, while Weka Electrical had 10. Illuminex Electrical made up 6.5% of all Wellington electrical contractor searches we track, and Weka Electrical accounted for 3.2%. - The lead changed hands 2 times in the 12 months ending October 2026: Weka Electrical took it in April 2026, Illuminex Electrical took it in July 2026. - Across the 12 months ending October 2026, Illuminex Electrical’s share of searches among Wellington electrical contractors in New Zealand moved from 3% to 6.5%, and its estimated monthly branded searches moved from 10 to 20. - Across the 12 months ending October 2026, Weka Electrical’s share of searches among Wellington electrical contractors in New Zealand moved from 3% to 3.2%, and its estimated monthly branded searches held steady at 10. ## Top Wellington electrical contractors in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Illuminex Electrical was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Weka Electrical did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pluto Electrics Ltd | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Stewart & Rogers Electrical | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Illuminex Electrical | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Silver Fern Electrical | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Millars Electrical | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Seven Electrical | Not ranked | 0 of 3 | 2 of 2 | 2 of 5 | | GT Electrical | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Weka Electrical | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Wellington electrical contractors - Asked ChatGPT "Which electrical contractor should I hire in Wellington, New Zealand?": 1. Pluto Electrics Ltd, 2. Stewart & Rogers Electrical, 3. Illuminex Electrical, 4. Silver Fern Electrical - Asked ChatGPT "What are the best electrical contractors in Wellington, New Zealand?": 1. Pluto Electrics Ltd, 2. Stewart & Rogers Electrical, 3. Illuminex Electrical, 4. Silver Fern Electrical - Asked ChatGPT "What's the best electrical contractor in Wellington, New Zealand for a home renovation?": 1. Illuminex Electrical, 2. Stewart & Rogers Electrical - Searched Google, AI Overview "wellington electrical contractors": 1. Seven Electrical, 2. Stewart & Rogers Electrical - Searched Google, AI Overview "house rewiring wellington": 1. Stewart & Rogers Electrical, 2. Seven Electrical Not named in any answer: Millars Electrical, GT Electrical and Weka Electrical. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Wellington electrical contractors in October 2026? - In October 2026, Silver Fern Electrical overtook Stewart & Rogers Electrical and Illuminex Electrical to rank 4th among Wellington electrical contractors in New Zealand, with 16.1% of the searches. - In October 2026, Illuminex Electrical lost share of searches among Wellington electrical contractors in New Zealand, from 10.3% to 6.5%. ## How has branded search for Illuminex Electrical and Weka Electrical changed in New Zealand over the last 12 months? | Month | Illuminex Electrical estimated searches | Illuminex Electrical Share of Search | Illuminex Electrical rank | Weka Electrical estimated searches | Weka Electrical Share of Search | Weka Electrical rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 10 | 3% | 7 | 10 | 3% | 8 | | Dec 2025 | 10 | 4.8% | 7 | 10 | 4.8% | 8 | | Jan 2026 | 10 | 3.6% | 7 | 10 | 3.6% | 8 | | Feb 2026 | 30 | 10.7% | 5 | 10 | 3.6% | 8 | | Mar 2026 | 20 | 5.4% | 6 | 20 | 5.4% | 7 | | Apr 2026 | 10 | 3.3% | 8 | 20 | 6.7% | 7 | | May 2026 | 10 | 3% | 7 | 10 | 3% | 8 | | Jun 2026 | 20 | 5.4% | 7 | 30 | 8.1% | 6 | | Jul 2026 | 30 | 8.6% | 5 | 20 | 5.7% | 7 | | Aug 2026 | 30 | 8.8% | 6 | 20 | 5.9% | 7 | | Sep 2026 | 30 | 10.3% | 5 | 10 | 3.4% | 8 | | Oct 2026 | 20 | 6.5% | 6 | 10 | 3.2% | 8 | ## How are Illuminex Electrical’s and Weka Electrical’s branded searches counted? Brandwave collects information about searches that people make online using Illuminex Electrical’s and Weka Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Illuminex Electrical**: Measured on the search term “illuminex electrical”. - **Weka Electrical**: Measured on the search term “weka electrical”. - [Illuminex Electrical profile](/demand/nz/brands/illuminex-electrical) - [Weka Electrical profile](/demand/nz/brands/weka-electrical) - [All Wellington electrical contractors in New Zealand](/demand/nz/locations/wellington/electrical-contractors): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Illuminex Electrical or Weka Electrical more popular in search? In October 2026, Illuminex Electrical had more branded searches than Weka Electrical among Wellington electrical contractors in New Zealand. Illuminex Electrical had about 20 branded searches, while Weka Electrical had 10. Illuminex Electrical made up 6.5% of all Wellington electrical contractor searches we track, and Weka Electrical accounted for 3.2%. ## Cite this page Brandwave. "Illuminex Electrical vs Weka Electrical: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/illuminex-electrical-vs-weka-electrical This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/illuminex-electrical-vs-weka-electrical. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.