--- title: "Illuminex Electrical vs Stewart & Rogers Electrical: Which is more popular in New Zealand?" description: "Is Illuminex Electrical or Stewart & Rogers Electrical more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington electrical contractors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/illuminex-electrical-vs-stewart-and-rogers-electrical" publisher: "Brandwave" --- # Illuminex Electrical vs Stewart & Rogers Electrical: Which is more popular in New Zealand? Is Illuminex Electrical or Stewart & Rogers Electrical more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington electrical contractors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Illuminex Electrical and Stewart & Rogers Electrical - **Competitive set**: Wellington electrical contractors - **Market**: New Zealand - **Month measured**: Oct 2026 - **Illuminex Electrical Share of Search**: 6.5% - **Stewart & Rogers Electrical Share of Search**: 16.1% ## Is Illuminex Electrical or Stewart & Rogers Electrical more popular in search? - In October 2026, Stewart & Rogers Electrical had more branded searches than Illuminex Electrical among Wellington electrical contractors in New Zealand. Stewart & Rogers Electrical had about 50 branded searches, while Illuminex Electrical had 20. Stewart & Rogers Electrical made up 16.1% of all Wellington electrical contractor searches we track, and Illuminex Electrical accounted for 6.5%. - Stewart & Rogers Electrical was ahead of Illuminex Electrical in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Illuminex Electrical’s share of searches among Wellington electrical contractors in New Zealand moved from 3% to 6.5%, and its estimated monthly branded searches moved from 10 to 20. - Across the 12 months ending October 2026, Stewart & Rogers Electrical’s share of searches among Wellington electrical contractors in New Zealand moved from 12.1% to 16.1%, and its estimated monthly branded searches moved from 40 to 50. ## Top Wellington electrical contractors in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stewart & Rogers Electrical appeared in all five answers. Illuminex Electrical was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stewart & Rogers Electrical was listed before Illuminex Electrical in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pluto Electrics Ltd | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Stewart & Rogers Electrical | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Illuminex Electrical | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Silver Fern Electrical | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Millars Electrical | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Seven Electrical | Not ranked | 0 of 3 | 2 of 2 | 2 of 5 | | GT Electrical | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Weka Electrical | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Wellington electrical contractors - Asked ChatGPT "Which electrical contractor should I hire in Wellington, New Zealand?": 1. Pluto Electrics Ltd, 2. Stewart & Rogers Electrical, 3. Illuminex Electrical, 4. Silver Fern Electrical - Asked ChatGPT "What are the best electrical contractors in Wellington, New Zealand?": 1. Pluto Electrics Ltd, 2. Stewart & Rogers Electrical, 3. Illuminex Electrical, 4. Silver Fern Electrical - Asked ChatGPT "What's the best electrical contractor in Wellington, New Zealand for a home renovation?": 1. Illuminex Electrical, 2. Stewart & Rogers Electrical - Searched Google, AI Overview "wellington electrical contractors": 1. Seven Electrical, 2. Stewart & Rogers Electrical - Searched Google, AI Overview "house rewiring wellington": 1. Stewart & Rogers Electrical, 2. Seven Electrical Not named in any answer: Millars Electrical, GT Electrical and Weka Electrical. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Wellington electrical contractors in October 2026? - In October 2026, Seven Electrical overtook Stewart & Rogers Electrical to rank 3rd among Wellington electrical contractors in New Zealand, with 16.1% of the searches. - In October 2026, Silver Fern Electrical overtook Stewart & Rogers Electrical and Illuminex Electrical to rank 4th among Wellington electrical contractors in New Zealand, with 16.1% of the searches. - In October 2026, Illuminex Electrical lost share of searches among Wellington electrical contractors in New Zealand, from 10.3% to 6.5%. - In October 2026, Stewart & Rogers Electrical lost share of searches among Wellington electrical contractors in New Zealand, from 17.2% to 16.1%. ## How has branded search for Illuminex Electrical and Stewart & Rogers Electrical changed in New Zealand over the last 12 months? | Month | Illuminex Electrical estimated searches | Illuminex Electrical Share of Search | Illuminex Electrical rank | Stewart & Rogers Electrical estimated searches | Stewart & Rogers Electrical Share of Search | Stewart & Rogers Electrical rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 10 | 3% | 7 | 40 | 12.1% | 5 | | Dec 2025 | 10 | 4.8% | 7 | 30 | 14.3% | 4 | | Jan 2026 | 10 | 3.6% | 7 | 50 | 17.9% | 4 | | Feb 2026 | 30 | 10.7% | 5 | 70 | 25% | 1 | | Mar 2026 | 20 | 5.4% | 6 | 70 | 18.9% | 4 | | Apr 2026 | 10 | 3.3% | 8 | 50 | 16.7% | 3 | | May 2026 | 10 | 3% | 7 | 50 | 15.2% | 4 | | Jun 2026 | 20 | 5.4% | 7 | 70 | 18.9% | 3 | | Jul 2026 | 30 | 8.6% | 5 | 90 | 25.7% | 1 | | Aug 2026 | 30 | 8.8% | 6 | 50 | 14.7% | 4 | | Sep 2026 | 30 | 10.3% | 5 | 50 | 17.2% | 3 | | Oct 2026 | 20 | 6.5% | 6 | 50 | 16.1% | 5 | ## How are Illuminex Electrical’s and Stewart & Rogers Electrical’s branded searches counted? Brandwave collects information about searches that people make online using Illuminex Electrical’s and Stewart & Rogers Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Illuminex Electrical**: Measured on the search term “illuminex electrical”. - **Stewart & Rogers Electrical**: Measured on the search term “stewart & rogers electrical”. - [Illuminex Electrical profile](/demand/nz/brands/illuminex-electrical) - [Stewart & Rogers Electrical profile](/demand/nz/brands/stewart-and-rogers-electrical) - [All Wellington electrical contractors in New Zealand](/demand/nz/locations/wellington/electrical-contractors): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Illuminex Electrical or Stewart & Rogers Electrical more popular in search? In October 2026, Stewart & Rogers Electrical had more branded searches than Illuminex Electrical among Wellington electrical contractors in New Zealand. Stewart & Rogers Electrical had about 50 branded searches, while Illuminex Electrical had 20. Stewart & Rogers Electrical made up 16.1% of all Wellington electrical contractor searches we track, and Illuminex Electrical accounted for 6.5%. ## Cite this page Brandwave. "Illuminex Electrical vs Stewart & Rogers Electrical: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/illuminex-electrical-vs-stewart-and-rogers-electrical This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/illuminex-electrical-vs-stewart-and-rogers-electrical. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.