--- title: "iLender vs Squirrel: Which is searched more in New Zealand?" description: "Is iLender or Squirrel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ilender-vs-squirrel" publisher: "Brandwave" --- # iLender vs Squirrel: Which is searched more in New Zealand? Is iLender or Squirrel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: iLender and Squirrel - **Competitive set**: Auckland mortgage advisers - **Market**: New Zealand - **Month measured**: Sep 2026 - **iLender Share of Search**: 1.1% - **Squirrel Share of Search**: 56% ## Is iLender or Squirrel more popular in search? - In September 2026, Squirrel had more branded searches than iLender among Auckland mortgage advisers in New Zealand. Squirrel had about 1,500 branded searches, while iLender had 30. Squirrel made up 56% of all Auckland mortgage adviser searches we track, and iLender accounted for 1.1%. - Squirrel was ahead of iLender in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, iLender’s share of searches among Auckland mortgage advisers in New Zealand moved from 2% to 1.1%, and its estimated monthly branded searches moved from 70 to 30. - Across the 12 months ending September 2026, Squirrel’s share of searches among Auckland mortgage advisers in New Zealand moved from 60.6% to 56%, and its estimated monthly branded searches moved from 2.1K to 1.5K. ## Top Auckland mortgage advisers in ChatGPT and Google AI Overviews In three ChatGPT questions, Squirrel appeared in all three answers. iLender did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Loan Market | 1st | 3 of 3 | 3 of 3 | | Squirrel | 2nd | 3 of 3 | 3 of 3 | | Kris Pedersen Mortgages | 3rd | 2 of 3 | 2 of 3 | | Global Finance | Not ranked | 0 of 3 | 0 of 3 | | Mortgage Managers | Not ranked | 0 of 3 | 0 of 3 | | iLender | Not ranked | 0 of 3 | 0 of 3 | | Mortgage IQ | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Auckland mortgage advisers - Asked ChatGPT "Which mortgage adviser should I hire in Auckland, New Zealand?": 1. Loan Market, 2. Squirrel, 3. Kris Pedersen Mortgages - Asked ChatGPT "What are the best mortgage advisers in Auckland, New Zealand?": 1. Loan Market, 2. Squirrel, 3. Kris Pedersen Mortgages - Asked ChatGPT "What's the best mortgage adviser in Auckland, New Zealand for a first home?": 1. Squirrel, 2. Loan Market Not named in any answer: Global Finance, Mortgage Managers, iLender and Mortgage IQ. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland mortgage advisers in September 2026? - In September 2026, Squirrel gained share of searches among Auckland mortgage advisers in New Zealand, from 54.2% to 56%. - Estimated monthly branded searches for iLender in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026. ## Month by month | Month | iLender estimated searches | iLender Share of Search | iLender rank | Squirrel estimated searches | Squirrel Share of Search | Squirrel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 2% | 6 | 2.1K | 60.6% | 1 | | Nov 2025 | 70 | 2.4% | 6 | 1.6K | 57.1% | 1 | | Dec 2025 | 40 | 1.7% | 6 | 1.3K | 56.1% | 1 | | Jan 2026 | 50 | 1.8% | 6 | 1.7K | 60.6% | 1 | | Feb 2026 | 40 | 1.4% | 6 | 1.7K | 57.8% | 1 | | Mar 2026 | 40 | 1.2% | 6 | 1.9K | 56.6% | 1 | | Apr 2026 | 30 | 1.1% | 6 | 1.6K | 55.7% | 1 | | May 2026 | 40 | 1.4% | 6 | 1.6K | 55.5% | 1 | | Jun 2026 | 40 | 1.3% | 6 | 1.7K | 55.9% | 1 | | Jul 2026 | 40 | 1.5% | 6 | 1.5K | 55% | 1 | | Aug 2026 | 40 | 1.5% | 6 | 1.4K | 54.2% | 1 | | Sep 2026 | 30 | 1.1% | 6 | 1.5K | 56% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using iLender’s and Squirrel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **iLender**: Measured on the search term “ilender”. - **Squirrel**: Measured on the search terms “squirrel home loans”, “squirrel investment”, “squirrel investments”, “squirrel lending”, “squirrel money”, “squirrel mortgage”, “squirrel mortgage broker”, “squirrel mortgage brokers” and “squirrel mortgages”, summed into one figure. - [iLender profile](/demand/nz/brands/ilender) - [Squirrel profile](/demand/nz/brands/squirrel) - [All Auckland mortgage advisers in New Zealand](/demand/nz/locations/auckland/mortgage-advisers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is iLender or Squirrel more popular in search? In September 2026, Squirrel had more branded searches than iLender among Auckland mortgage advisers in New Zealand. Squirrel had about 1,500 branded searches, while iLender had 30. Squirrel made up 56% of all Auckland mortgage adviser searches we track, and iLender accounted for 1.1%. ## Cite this page Brandwave. "iLender vs Squirrel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ilender-vs-squirrel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ilender-vs-squirrel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.