---
title: "iLender vs Mortgage Managers: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, iLender or Mortgage Managers? Compare estimated monthly branded-search demand and Share of Search inside the Auckland mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ilender-vs-mortgage-managers"
publisher: "Brandwave"
---

# iLender vs Mortgage Managers: Which is more popular by branded search in New Zealand?

Which is more popular in search, iLender or Mortgage Managers? Compare estimated monthly branded-search demand and Share of Search inside the Auckland mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: iLender and Mortgage Managers
- **Competitive set**: Auckland mortgage advisers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **iLender Share of Search**: 6.6%
- **Mortgage Managers Share of Search**: 10.4%

## Which is more popular in search, iLender or Mortgage Managers?

- In August 2026, Mortgage Managers had more branded searches than iLender among auckland mortgage advisers in New Zealand. Mortgage Managers was estimated to have 110 branded searches compared to iLender’s 70, and held a 10.4% Share of Search versus iLender’s 6.6%.
- Mortgage Managers was ahead of iLender in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, iLender’s estimated Share of Search among auckland mortgage advisers in New Zealand moved from 7.2% to 6.6%, and its estimated monthly branded searches moved from 110 to 70.
- Across the 11 months ending August 2026, Mortgage Managers’ estimated Share of Search among auckland mortgage advisers in New Zealand moved from 11.2% to 10.4%, and its estimated monthly branded searches moved from 170 to 110.

## How did search popularity change for New Zealand auckland mortgage advisers in August 2026?

- In August 2026, Mortgage Managers overtook iLender to rank 2nd among auckland mortgage advisers in New Zealand, at 10.4%.
- iLender’s estimated Share of Search among auckland mortgage advisers in New Zealand has gained ground for 3 months in a row, from 5.5% to 6.6% in August 2026.

## Month by month

| Month | iLender estimated searches | iLender Share of Search | iLender rank | Mortgage Managers estimated searches | Mortgage Managers Share of Search | Mortgage Managers rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110 | 7.2% | 3 | 170 | 11.2% | 2 |
| Nov 2025 | 110 | 8.7% | 2 | 110 | 8.7% | 3 |
| Dec 2025 | 70 | 5.7% | 3 | 90 | 7.3% | 2 |
| Jan 2026 | 70 | 5.6% | 3 | 140 | 11.1% | 2 |
| Feb 2026 | 70 | 5.7% | 3 | 110 | 8.9% | 2 |
| Mar 2026 | 70 | 5.2% | 3 | 170 | 12.6% | 2 |
| Apr 2026 | 50 | 4.2% | 3 | 110 | 9.3% | 2 |
| May 2026 | 70 | 5.5% | 3 | 140 | 11% | 2 |
| Jun 2026 | 70 | 5.6% | 3 | 140 | 11.3% | 2 |
| Jul 2026 | 70 | 6.2% | 2 | 70 | 6.2% | 3 |
| Aug 2026 | 70 | 6.6% | 3 | 110 | 10.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using iLender’s and Mortgage Managers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **iLender**: Measured on the search term “ilender”.
- **Mortgage Managers**: Measured on the search term “mortgage managers”.

- [iLender profile](/demand/nz/brands/ilender)
- [Mortgage Managers profile](/demand/nz/brands/mortgage-managers)
- [All auckland mortgage advisers in New Zealand](/demand/nz/categories/nz-auckland-mortgage-advisers): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, iLender or Mortgage Managers?

In August 2026, Mortgage Managers had more branded searches than iLender among auckland mortgage advisers in New Zealand. Mortgage Managers was estimated to have 110 branded searches compared to iLender’s 70, and held a 10.4% Share of Search versus iLender’s 6.6%.

## Cite this page

Brandwave. "iLender vs Mortgage Managers: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ilender-vs-mortgage-managers

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ilender-vs-mortgage-managers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.