--- title: "Iko Iko vs Typo: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Iko Iko or Typo? Compare estimated monthly branded-search demand and Share of Search inside the Gift and novelty retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/iko-iko-vs-typo" publisher: "Brandwave" --- # Iko Iko vs Typo: Which is more popular by branded search in New Zealand? Which is more popular in search, Iko Iko or Typo? Compare estimated monthly branded-search demand and Share of Search inside the Gift and novelty retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Iko Iko and Typo - **Competitive set**: Gift and novelty retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Iko Iko Share of Search**: 21.8% - **Typo Share of Search**: 17% ## Which is more popular in search, Iko Iko or Typo? - In August 2026, Iko Iko had more branded searches than Typo among gift and novelty retailers in New Zealand. Iko Iko was estimated to have 9.4K branded searches compared to Typo’s 7.3K, and held a 21.8% Share of Search versus Typo’s 17%. - The lead changed hands once in the 11 months ending August 2026: Iko Iko took it in February 2026. - Across the 11 months ending August 2026, Iko Iko’s estimated Share of Search among gift and novelty retailers in New Zealand moved from 17.5% to 21.8%, and its estimated monthly branded searches moved from 7.6K to 9.4K. - Across the 11 months ending August 2026, Typo’s estimated Share of Search among gift and novelty retailers in New Zealand moved from 20.5% to 17%, and its estimated monthly branded searches moved from 8.9K to 7.3K. ## How did search popularity change for New Zealand gift and novelty retailers in August 2026? - In August 2026, Typo gained estimated Share of Search among gift and novelty retailers in New Zealand, from 12.8% to 17%. - In August 2026, Iko Iko gained estimated Share of Search among gift and novelty retailers in New Zealand, from 20.2% to 21.8%. ## Month by month | Month | Iko Iko estimated searches | Iko Iko Share of Search | Iko Iko rank | Typo estimated searches | Typo Share of Search | Typo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.6K | 17.5% | 3 | 8.9K | 20.5% | 2 | | Nov 2025 | 9.3K | 12.8% | 3 | 16K | 21.9% | 2 | | Dec 2025 | 13.9K | 18.8% | 3 | 19.7K | 26.6% | 2 | | Jan 2026 | 7.6K | 12.7% | 3 | 10.2K | 16.9% | 2 | | Feb 2026 | 7.6K | 22.1% | 2 | 5.2K | 14.9% | 3 | | Mar 2026 | 7.8K | 22.9% | 2 | 4.9K | 14.3% | 3 | | Apr 2026 | 7.7K | 23.5% | 2 | 4K | 12.3% | 3 | | May 2026 | 7.6K | 22.9% | 2 | 4.1K | 12.5% | 3 | | Jun 2026 | 7.7K | 23.3% | 2 | 4.1K | 12.3% | 3 | | Jul 2026 | 7.7K | 20.2% | 2 | 4.9K | 12.8% | 3 | | Aug 2026 | 9.4K | 21.8% | 2 | 7.3K | 17% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Iko Iko’s and Typo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Iko Iko**: Measured on the search terms “dixie cups iko iko”, “iko iko”, “iko iko hours”, “iko iko near me”, “iko iko nz”, “iko iko original”, “iko iko song”, “iko iko store”, “ikoiko”, “ikoiko co nz” and “ikoiko nz”, summed into one figure. - **Typo**: Measured on the search terms “typo gifts”, “typo notebooks”, “typo nz”, “typo pencil case”, “typo stationery” and “typo store”, summed into one figure. - [Iko Iko profile](/demand/nz/brands/iko-iko) - [Typo profile](/demand/nz/brands/typo) - [All gift and novelty retailers in New Zealand](/demand/nz/categories/nz-gift-and-novelty-retailers): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Iko Iko or Typo? In August 2026, Iko Iko had more branded searches than Typo among gift and novelty retailers in New Zealand. Iko Iko was estimated to have 9.4K branded searches compared to Typo’s 7.3K, and held a 21.8% Share of Search versus Typo’s 17%. ## Cite this page Brandwave. "Iko Iko vs Typo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/iko-iko-vs-typo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/iko-iko-vs-typo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.