--- title: "IKEA vs The Warehouse: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, IKEA or The Warehouse? Compare estimated monthly branded-search demand and Share of Search inside the Homeware Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ikea-vs-the-warehouse" publisher: "Brandwave" --- # IKEA vs The Warehouse: Which is more popular by branded search in New Zealand? Which is more popular in search, IKEA or The Warehouse? Compare estimated monthly branded-search demand and Share of Search inside the Homeware Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: IKEA and The Warehouse - **Competitive set**: Homeware Retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **IKEA Share of Search**: 10.7% - **The Warehouse Share of Search**: 13.5% ## Which is more popular in search, IKEA or The Warehouse? - In August 2026, The Warehouse had more branded searches than IKEA among homeware retailers in New Zealand. The Warehouse was estimated to have 403K branded searches compared to IKEA’s 317K, and held a 13.5% Share of Search versus IKEA’s 10.7%. - The lead changed hands 2 times in the 11 months ending August 2026: IKEA took it in December 2025, The Warehouse took it in February 2026. - Across the 11 months ending August 2026, IKEA’s estimated Share of Search among homeware retailers in New Zealand moved from 3.8% to 10.7%, and its estimated monthly branded searches moved from 112K to 317K. - Across the 11 months ending August 2026, The Warehouse’s estimated Share of Search among homeware retailers in New Zealand moved from 16.1% to 13.5%, and its estimated monthly branded searches moved from 473K to 403K. ## How did search popularity change for New Zealand homeware retailers in August 2026? - In August 2026, IKEA lost estimated Share of Search among homeware retailers in New Zealand, from 12.7% to 10.7%. - In August 2026, The Warehouse rose from 4th to 3rd among homeware retailers in New Zealand. ## Month by month | Month | IKEA estimated searches | IKEA Share of Search | IKEA rank | The Warehouse estimated searches | The Warehouse Share of Search | The Warehouse rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 112K | 3.8% | 6 | 473K | 16.1% | 3 | | Nov 2025 | 259K | 6.9% | 5 | 597K | 15.9% | 3 | | Dec 2025 | 1.2M | 23.9% | 2 | 739K | 14.4% | 4 | | Jan 2026 | 599K | 17.4% | 2 | 577K | 16.7% | 3 | | Feb 2026 | 405K | 14.4% | 4 | 478K | 17% | 2 | | Mar 2026 | 340K | 11.5% | 4 | 480K | 16.2% | 3 | | Apr 2026 | 348K | 10.6% | 5 | 482K | 14.7% | 3 | | May 2026 | 353K | 11.4% | 5 | 471K | 15.2% | 3 | | Jun 2026 | 354K | 12.1% | 5 | 404K | 13.9% | 3 | | Jul 2026 | 385K | 12.7% | 5 | 404K | 13.3% | 4 | | Aug 2026 | 317K | 10.7% | 5 | 403K | 13.5% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using IKEA’s and The Warehouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **IKEA**: Measured on the search terms “Ikea”, “ikea australia”, “ikea barstools”, “ikea bed frames”, “ikea bedding”, “ikea bedside table”, “ikea billy bookcases”, “ikea carpets”, “ikea com”, “ikea couch”, “ikea curtains”, “ikea desk”, “ikea dining chairs”, “ikea dining table”, “ikea floor lamps”, “ikea furniture”, “ikea home decor”, “ikea homeware”, “ikea kitchen”, “ikea lamps”, “ikea near me”, “ikea nz”, “ikea online”, “ikea open”, “ikea sofa”, “ikea sofa bed”, “ikea store” and “ikea wardrobes”, summed into one figure. - **The Warehouse**: Measured on the search terms “chromecast the warehouse”, “rug the warehouse”, “The Warehouse”, “the warehouse app”, “the warehouse bbq”, “the warehouse bedding”, “the warehouse cell phones”, “the warehouse chocolates”, “the warehouse clothing”, “the warehouse cushion”, “the warehouse easter eggs”, “the warehouse easter hours”, “the warehouse fans”, “the warehouse foam mattress”, “the warehouse home decor”, “the warehouse homeware”, “the warehouse lego”, “the warehouse mattress”, “the warehouse near me”, “the warehouse new zealand”, “the warehouse nz”, “the warehouse online”, “the warehouse petone lower hutt”, “the warehouse phones”, “the warehouse pool”, “the warehouse pot”, “the warehouse sheets”, “the warehouse store”, “the warehouse the base”, “the warehouse toys”, “the warehouse washing machine”, “thewarehouse co nz”, “thewarehouse nz”, “thewarehouse online” and “thewarehouse toys”, summed into one figure. - [IKEA profile](/demand/nz/brands/ikea) - [The Warehouse profile](/demand/nz/brands/the-warehouse) - [All homeware retailers in New Zealand](/demand/nz/categories/nz-homeware-retailers): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, IKEA or The Warehouse? In August 2026, The Warehouse had more branded searches than IKEA among homeware retailers in New Zealand. The Warehouse was estimated to have 403K branded searches compared to IKEA’s 317K, and held a 13.5% Share of Search versus IKEA’s 10.7%. ## Cite this page Brandwave. "IKEA vs The Warehouse: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ikea-vs-the-warehouse This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ikea-vs-the-warehouse. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.