--- title: "IKEA vs Little Tikes: Which is searched more in New Zealand?" description: "Is IKEA or Little Tikes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Play kitchen brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ikea-vs-little-tikes" publisher: "Brandwave" --- # IKEA vs Little Tikes: Which is searched more in New Zealand? Is IKEA or Little Tikes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Play kitchen brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: IKEA and Little Tikes - **Competitive set**: Play kitchen brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **IKEA Share of Search**: 0.51% - **Little Tikes Share of Search**: 4.7% ## Is IKEA or Little Tikes more popular in search? - In September 2026, Little Tikes had more branded searches than IKEA among play kitchen brands in New Zealand. Little Tikes had about 1,300 branded searches, while IKEA had 140. Little Tikes made up 4.7% of all play kitchen brand searches we track, and IKEA accounted for 0.51%. - Little Tikes was ahead of IKEA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, IKEA’s share of searches among play kitchen brands in New Zealand moved from 0.21% to 0.51%, and its estimated monthly branded searches moved from 70 to 140. - Across the 12 months ending September 2026, Little Tikes’ share of searches among play kitchen brands in New Zealand moved from 3.8% to 4.7%, and its estimated monthly branded searches held steady at 1.3K. ## Top play kitchen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Little Tikes did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mocka | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Little Nation | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Hape | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | IKEA | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Le Toy Van | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Little Tikes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fisher-Price | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Melissa & Doug | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about play kitchen brands - Asked ChatGPT "Which play kitchen brand should I buy in New Zealand?": 1. Mocka, 2. IKEA, 3. Hape - Asked ChatGPT "What are the best play kitchen brands in New Zealand?": 1. IKEA, 2. Mocka, 3. Little Nation, 4. Hape, 5. Le Toy Van - Asked ChatGPT "What's the best play kitchen brand in New Zealand for a toddler?": 1. Mocka, 2. Little Nation - Searched Google, AI Overview "best play kitchen": 1. Hape, 2. Little Nation - Searched Google, AI Overview "wooden play kitchen": 1. Little Nation, 2. Le Toy Van Not named in any answer: Little Tikes, Fisher-Price and Melissa & Doug. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand play kitchen brands in September 2026? - In September 2026, Little Tikes overtook Fisher-Price to rank 3rd among play kitchen brands in New Zealand, with 4.7% of the searches. - In September 2026, IKEA rose from 8th to 7th among play kitchen brands in New Zealand. ## Month by month | Month | IKEA estimated searches | IKEA Share of Search | IKEA rank | Little Tikes estimated searches | Little Tikes Share of Search | Little Tikes rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 0.21% | 8 | 1.3K | 3.8% | 4 | | Nov 2025 | 110 | 0.26% | 8 | 1.9K | 4.5% | 3 | | Dec 2025 | 170 | 0.57% | 8 | 1.3K | 4.3% | 4 | | Jan 2026 | 140 | 0.45% | 7 | 720 | 2.3% | 4 | | Feb 2026 | 70 | 0.31% | 8 | 720 | 3.2% | 4 | | Mar 2026 | 70 | 0.26% | 8 | 880 | 3.3% | 4 | | Apr 2026 | 110 | 0.41% | 8 | 880 | 3.3% | 4 | | May 2026 | 90 | 0.29% | 8 | 880 | 2.8% | 4 | | Jun 2026 | 170 | 0.55% | 7 | 880 | 2.8% | 3 | | Jul 2026 | 170 | 0.64% | 7 | 1K | 3.8% | 3 | | Aug 2026 | 170 | 0.63% | 8 | 1K | 3.7% | 4 | | Sep 2026 | 140 | 0.51% | 7 | 1.3K | 4.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using IKEA’s and Little Tikes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **IKEA**: Measured on the search term “ikea play kitchen”. - **Little Tikes**: Measured on the search term “little tikes”. - [IKEA profile](/demand/nz/brands/ikea) - [Little Tikes profile](/demand/nz/brands/little-tikes) - [All play kitchen brands in New Zealand](/demand/nz/categories/nz-play-kitchen-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is IKEA or Little Tikes more popular in search? In September 2026, Little Tikes had more branded searches than IKEA among play kitchen brands in New Zealand. Little Tikes had about 1,300 branded searches, while IKEA had 140. Little Tikes made up 4.7% of all play kitchen brand searches we track, and IKEA accounted for 0.51%. ## Cite this page Brandwave. "IKEA vs Little Tikes: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ikea-vs-little-tikes This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ikea-vs-little-tikes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.