--- title: "IKEA vs Little Nation: Which is searched more in New Zealand?" description: "Is IKEA or Little Nation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Play kitchen brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ikea-vs-little-nation" publisher: "Brandwave" --- # IKEA vs Little Nation: Which is searched more in New Zealand? Is IKEA or Little Nation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Play kitchen brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: IKEA and Little Nation - **Competitive set**: Play kitchen brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **IKEA Share of Search**: 0.51% - **Little Nation Share of Search**: 5.8% ## Is IKEA or Little Nation more popular in search? - In September 2026, Little Nation had more branded searches than IKEA among play kitchen brands in New Zealand. Little Nation had about 1,600 branded searches, while IKEA had 140. Little Nation made up 5.8% of all play kitchen brand searches we track, and IKEA accounted for 0.51%. - Little Nation was ahead of IKEA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, IKEA’s share of searches among play kitchen brands in New Zealand moved from 0.21% to 0.51%, and its estimated monthly branded searches moved from 70 to 140. - Across the 12 months ending September 2026, Little Nation’s share of searches among play kitchen brands in New Zealand moved from 8.6% to 5.8%, and its estimated monthly branded searches moved from 2.9K to 1.6K. ## Top play kitchen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Little Nation was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. IKEA was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Little Nation was listed before IKEA in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mocka | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Little Nation | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Hape | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | IKEA | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Le Toy Van | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Little Tikes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fisher-Price | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Melissa & Doug | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about play kitchen brands - Asked ChatGPT "Which play kitchen brand should I buy in New Zealand?": 1. Mocka, 2. IKEA, 3. Hape - Asked ChatGPT "What are the best play kitchen brands in New Zealand?": 1. IKEA, 2. Mocka, 3. Little Nation, 4. Hape, 5. Le Toy Van - Asked ChatGPT "What's the best play kitchen brand in New Zealand for a toddler?": 1. Mocka, 2. Little Nation - Searched Google, AI Overview "best play kitchen": 1. Hape, 2. Little Nation - Searched Google, AI Overview "wooden play kitchen": 1. Little Nation, 2. Le Toy Van Not named in any answer: Little Tikes, Fisher-Price and Melissa & Doug. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand play kitchen brands in September 2026? - In September 2026, IKEA rose from 8th to 7th among play kitchen brands in New Zealand. - Estimated monthly branded searches for Little Nation in New Zealand fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026. ## Month by month | Month | IKEA estimated searches | IKEA Share of Search | IKEA rank | Little Nation estimated searches | Little Nation Share of Search | Little Nation rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 0.21% | 8 | 2.9K | 8.6% | 2 | | Nov 2025 | 110 | 0.26% | 8 | 4.4K | 10.3% | 2 | | Dec 2025 | 170 | 0.57% | 8 | 3.6K | 12% | 2 | | Jan 2026 | 140 | 0.45% | 7 | 1.6K | 5.1% | 2 | | Feb 2026 | 70 | 0.31% | 8 | 1.9K | 8.5% | 2 | | Mar 2026 | 70 | 0.26% | 8 | 1.6K | 6% | 2 | | Apr 2026 | 110 | 0.41% | 8 | 1.6K | 6% | 2 | | May 2026 | 90 | 0.29% | 8 | 1.6K | 5.1% | 2 | | Jun 2026 | 170 | 0.55% | 7 | 1.3K | 4.2% | 2 | | Jul 2026 | 170 | 0.64% | 7 | 1.3K | 4.9% | 2 | | Aug 2026 | 170 | 0.63% | 8 | 1.6K | 5.9% | 2 | | Sep 2026 | 140 | 0.51% | 7 | 1.6K | 5.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using IKEA’s and Little Nation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **IKEA**: Measured on the search term “ikea play kitchen”. - **Little Nation**: Measured on the search term “little nation”. - [IKEA profile](/demand/nz/brands/ikea) - [Little Nation profile](/demand/nz/brands/little-nation) - [All play kitchen brands in New Zealand](/demand/nz/categories/nz-play-kitchen-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is IKEA or Little Nation more popular in search? In September 2026, Little Nation had more branded searches than IKEA among play kitchen brands in New Zealand. Little Nation had about 1,600 branded searches, while IKEA had 140. Little Nation made up 5.8% of all play kitchen brand searches we track, and IKEA accounted for 0.51%. ## Cite this page Brandwave. "IKEA vs Little Nation: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ikea-vs-little-nation This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ikea-vs-little-nation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.