--- title: "IHG vs Sudima Hotels: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, IHG or Sudima Hotels? Compare estimated monthly branded-search demand and Share of Search inside the Hotel chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ihg-vs-sudima-hotels" publisher: "Brandwave" --- # IHG vs Sudima Hotels: Which is more popular by branded search in New Zealand? Which is more popular in search, IHG or Sudima Hotels? Compare estimated monthly branded-search demand and Share of Search inside the Hotel chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: IHG and Sudima Hotels - **Competitive set**: Hotel chains - **Market**: New Zealand - **Month measured**: Aug 2026 - **IHG Share of Search**: 27.5% - **Sudima Hotels Share of Search**: 21.5% ## Which is more popular in search, IHG or Sudima Hotels? - In August 2026, IHG had more branded searches than Sudima Hotels among hotel chains in New Zealand. IHG was estimated to have 26.1K branded searches compared to Sudima Hotels’ 20.4K, and held a 27.5% Share of Search versus Sudima Hotels’ 21.5%. - IHG was ahead of Sudima Hotels in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, IHG’s estimated Share of Search among hotel chains in New Zealand moved from 25.9% to 27.5%, and its estimated monthly branded searches moved from 25.1K to 26.1K. - Across the 11 months ending August 2026, Sudima Hotels’ estimated Share of Search among hotel chains in New Zealand moved from 21.2% to 21.5%, and its estimated monthly branded searches moved from 20.5K to 20.4K. ## How did search popularity change for New Zealand hotel chains in August 2026? - In August 2026, IHG gained estimated Share of Search among hotel chains in New Zealand, from 26.2% to 27.5%. - In August 2026, Sudima Hotels lost estimated Share of Search among hotel chains in New Zealand, from 24.4% to 21.5%. ## Month by month | Month | IHG estimated searches | IHG Share of Search | IHG rank | Sudima Hotels estimated searches | Sudima Hotels Share of Search | Sudima Hotels rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 25.1K | 25.9% | 1 | 20.5K | 21.2% | 3 | | Nov 2025 | 28.1K | 26.2% | 1 | 23.7K | 22.1% | 3 | | Dec 2025 | 27.2K | 26.3% | 1 | 26.1K | 25.3% | 2 | | Jan 2026 | 29.5K | 26.2% | 1 | 26.4K | 23.5% | 2 | | Feb 2026 | 28.5K | 27% | 1 | 24.8K | 23.5% | 2 | | Mar 2026 | 28.6K | 27.6% | 1 | 24K | 23.2% | 2 | | Apr 2026 | 22.8K | 24.1% | 1 | 21.3K | 22.5% | 3 | | May 2026 | 24K | 24.9% | 1 | 20K | 20.7% | 3 | | Jun 2026 | 20.5K | 23.1% | 1 | 19.6K | 22.2% | 3 | | Jul 2026 | 25.6K | 26.2% | 1 | 23.8K | 24.4% | 2 | | Aug 2026 | 26.1K | 27.5% | 1 | 20.4K | 21.5% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using IHG’s and Sudima Hotels’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **IHG**: Measured on the search terms “crowne plaza auckland”, “holiday inn auckland”, “ihg”, “ihg ambassador”, “ihg auckland”, “ihg brands”, “ihg com”, “ihg hotel”, “ihg hotels & resorts”, “ihg membership”, “ihg merlin”, “ihg near me”, “ihg new zealand”, “ihg nz”, “ihg one rewards”, “ihg online”, “ihg plc”, “ihg points”, “ihg rewards”, “ihg sanctuary cove” and “ihg webmail”, summed into one figure. - **Sudima Hotels**: Measured on the search terms “sudima”, “sudima 5 mile”, “sudima airport”, “sudima auckland”, “sudima city”, “sudima five mile”, “sudima hotel”, “sudima hotel nz”, “sudima hotels near me”, “sudima lake”, “sudima lake hotel”, “sudima nelson street” and “sudima wellington”, summed into one figure. - [IHG profile](/demand/nz/brands/ihg) - [Sudima Hotels profile](/demand/nz/brands/sudima-hotels) - [All hotel chains in New Zealand](/demand/nz/categories/nz-hotel-chains): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, IHG or Sudima Hotels? In August 2026, IHG had more branded searches than Sudima Hotels among hotel chains in New Zealand. IHG was estimated to have 26.1K branded searches compared to Sudima Hotels’ 20.4K, and held a 27.5% Share of Search versus Sudima Hotels’ 21.5%. ## Cite this page Brandwave. "IHG vs Sudima Hotels: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ihg-vs-sudima-hotels This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ihg-vs-sudima-hotels. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.