--- title: "IHG vs Scenic Hotel Group: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, IHG or Scenic Hotel Group? Compare estimated monthly branded-search demand and Share of Search inside the Hotel chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ihg-vs-scenic-hotel-group" publisher: "Brandwave" --- # IHG vs Scenic Hotel Group: Which is more popular by branded search in New Zealand? Which is more popular in search, IHG or Scenic Hotel Group? Compare estimated monthly branded-search demand and Share of Search inside the Hotel chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: IHG and Scenic Hotel Group - **Competitive set**: Hotel chains - **Market**: New Zealand - **Month measured**: Aug 2026 - **IHG Share of Search**: 27.5% - **Scenic Hotel Group Share of Search**: 2.4% ## Which is more popular in search, IHG or Scenic Hotel Group? - In August 2026, IHG had more branded searches than Scenic Hotel Group among hotel chains in New Zealand. IHG was estimated to have 26.1K branded searches compared to Scenic Hotel Group’s 2.3K, and held a 27.5% Share of Search versus Scenic Hotel Group’s 2.4%. - IHG was ahead of Scenic Hotel Group in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, IHG’s estimated Share of Search among hotel chains in New Zealand moved from 25.9% to 27.5%, and its estimated monthly branded searches moved from 25.1K to 26.1K. - Across the 11 months ending August 2026, Scenic Hotel Group’s estimated Share of Search among hotel chains in New Zealand moved from 2.2% to 2.4%, and its estimated monthly branded searches moved from 2.1K to 2.3K. ## How did search popularity change for New Zealand hotel chains in August 2026? - In August 2026, IHG gained estimated Share of Search among hotel chains in New Zealand, from 26.2% to 27.5%. ## Month by month | Month | IHG estimated searches | IHG Share of Search | IHG rank | Scenic Hotel Group estimated searches | Scenic Hotel Group Share of Search | Scenic Hotel Group rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 25.1K | 25.9% | 1 | 2.1K | 2.2% | 8 | | Nov 2025 | 28.1K | 26.2% | 1 | 2.5K | 2.3% | 8 | | Dec 2025 | 27.2K | 26.3% | 1 | 2.4K | 2.4% | 8 | | Jan 2026 | 29.5K | 26.2% | 1 | 3K | 2.6% | 8 | | Feb 2026 | 28.5K | 27% | 1 | 2.5K | 2.4% | 8 | | Mar 2026 | 28.6K | 27.6% | 1 | 2.7K | 2.6% | 8 | | Apr 2026 | 22.8K | 24.1% | 1 | 2.2K | 2.3% | 8 | | May 2026 | 24K | 24.9% | 1 | 1.9K | 2% | 8 | | Jun 2026 | 20.5K | 23.1% | 1 | 1.6K | 1.9% | 8 | | Jul 2026 | 25.6K | 26.2% | 1 | 1.8K | 1.9% | 8 | | Aug 2026 | 26.1K | 27.5% | 1 | 2.3K | 2.4% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using IHG’s and Scenic Hotel Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **IHG**: Measured on the search terms “crowne plaza auckland”, “holiday inn auckland”, “ihg”, “ihg ambassador”, “ihg auckland”, “ihg brands”, “ihg com”, “ihg hotel”, “ihg hotels & resorts”, “ihg membership”, “ihg merlin”, “ihg near me”, “ihg new zealand”, “ihg nz”, “ihg one rewards”, “ihg online”, “ihg plc”, “ihg points”, “ihg rewards”, “ihg sanctuary cove” and “ihg webmail”, summed into one figure. - **Scenic Hotel Group**: Measured on the search terms “scenic hotel”, “scenic hotel auckland”, “scenic hotel group”, “scenic hotel group auckland”, “scenic hotel group near me”, “scenic hotel group nz”, “scenic hotel nz”, “scenichotelgroup” and “scenichotelgroup co nz”, summed into one figure. - [IHG profile](/demand/nz/brands/ihg) - [Scenic Hotel Group profile](/demand/nz/brands/scenic-hotel-group) - [All hotel chains in New Zealand](/demand/nz/categories/nz-hotel-chains): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, IHG or Scenic Hotel Group? In August 2026, IHG had more branded searches than Scenic Hotel Group among hotel chains in New Zealand. IHG was estimated to have 26.1K branded searches compared to Scenic Hotel Group’s 2.3K, and held a 27.5% Share of Search versus Scenic Hotel Group’s 2.4%. ## Cite this page Brandwave. "IHG vs Scenic Hotel Group: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ihg-vs-scenic-hotel-group This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ihg-vs-scenic-hotel-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.