---
title: "iHeartRadio vs Overcast: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, iHeartRadio or Overcast? Compare estimated monthly branded-search demand and Share of Search inside the Podcast and radio apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/iheartradio-vs-overcast"
publisher: "Brandwave"
---

# iHeartRadio vs Overcast: Which is more popular by branded search in New Zealand?

Which is more popular in search, iHeartRadio or Overcast? Compare estimated monthly branded-search demand and Share of Search inside the Podcast and radio apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: iHeartRadio and Overcast
- **Competitive set**: Podcast and radio apps
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **iHeartRadio Share of Search**: 65.6%
- **Overcast Share of Search**: 0.82%

## Which is more popular in search, iHeartRadio or Overcast?

- In August 2026, iHeartRadio had more branded searches than Overcast among podcast and radio apps in New Zealand. iHeartRadio was estimated to have 21.7K branded searches compared to Overcast’s 270, and held a 65.6% Share of Search versus Overcast’s 0.82%.
- iHeartRadio was ahead of Overcast in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, iHeartRadio’s estimated Share of Search among podcast and radio apps in New Zealand moved from 62.9% to 65.6%, and its estimated monthly branded searches moved from 21.4K to 21.7K.
- Across the 11 months ending August 2026, Overcast’s estimated Share of Search among podcast and radio apps in New Zealand moved from 1.2% to 0.82%, and its estimated monthly branded searches moved from 400 to 270.

## How did search popularity change for New Zealand podcast and radio apps in August 2026?

- In August 2026, iHeartRadio lost estimated Share of Search among podcast and radio apps in New Zealand, from 70.3% to 65.6%.
- Estimated monthly branded searches for Overcast in New Zealand fell 32.5% over 11 measured months, from 400 to 270 in August 2026.

## Month by month

| Month | iHeartRadio estimated searches | iHeartRadio Share of Search | iHeartRadio rank | Overcast estimated searches | Overcast Share of Search | Overcast rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 21.4K | 62.9% | 1 | 400 | 1.2% | 4 |
| Nov 2025 | 21.2K | 62.7% | 1 | 330 | 0.98% | 4 |
| Dec 2025 | 20.8K | 68.1% | 1 | 270 | 0.89% | 4 |
| Jan 2026 | 21.1K | 71.7% | 1 | 330 | 1.1% | 4 |
| Feb 2026 | 21.2K | 70.4% | 1 | 330 | 1.1% | 4 |
| Mar 2026 | 23.2K | 69.4% | 1 | 330 | 0.99% | 4 |
| Apr 2026 | 21.6K | 63.9% | 1 | 270 | 0.8% | 4 |
| May 2026 | 22K | 68.3% | 1 | 270 | 0.84% | 4 |
| Jun 2026 | 21.2K | 67.5% | 1 | 270 | 0.86% | 4 |
| Jul 2026 | 21.3K | 70.3% | 1 | 270 | 0.89% | 4 |
| Aug 2026 | 21.7K | 65.6% | 1 | 270 | 0.82% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using iHeartRadio’s and Overcast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **iHeartRadio**: Measured on the search terms “iheart radio”, “iheart radio awards”, “iheartradio”, “iheartradio 1zb”, “iheartradio app”, “iheartradio country”, “iheartradio festival”, “iheartradio free music”, “iheartradio listen”, “iheartradio near me”, “iheartradio nz”, “iheartradio online”, “iheartradio podcasts”, “iheartradio radio app”, “iheartradio station” and “www iheartradio”, summed into one figure.
- **Overcast**: Measured on the search terms “overcast app” and “overcast podcast”, summed into one figure.

- [iHeartRadio profile](/demand/nz/brands/iheartradio)
- [Overcast profile](/demand/nz/brands/overcast)
- [All podcast and radio apps in New Zealand](/demand/nz/categories/nz-podcast-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, iHeartRadio or Overcast?

In August 2026, iHeartRadio had more branded searches than Overcast among podcast and radio apps in New Zealand. iHeartRadio was estimated to have 21.7K branded searches compared to Overcast’s 270, and held a 65.6% Share of Search versus Overcast’s 0.82%.

## Cite this page

Brandwave. "iHeartRadio vs Overcast: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/iheartradio-vs-overcast

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/iheartradio-vs-overcast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.