--- title: "Ignition vs MYOB Practice: Which is searched more in New Zealand?" description: "Is Ignition or MYOB Practice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Accounting practice software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ignition-vs-myob-practice" publisher: "Brandwave" --- # Ignition vs MYOB Practice: Which is searched more in New Zealand? Is Ignition or MYOB Practice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Accounting practice software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ignition and MYOB Practice - **Competitive set**: Accounting practice software - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ignition Share of Search**: 1.4% - **MYOB Practice Share of Search**: 29.2% ## Is Ignition or MYOB Practice more popular in search? - In September 2026, MYOB Practice had more branded searches than Ignition among accounting practice software in New Zealand. MYOB Practice had about 610 branded searches, while Ignition had 30. MYOB Practice made up 29.2% of all accounting practice software searches we track, and Ignition accounted for 1.4%. - MYOB Practice was ahead of Ignition in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ignition’s share of searches among accounting practice software in New Zealand moved from 3.3% to 1.4%, and its estimated monthly branded searches moved from 60 to 30. - Across the 12 months ending September 2026, MYOB Practice’s share of searches among accounting practice software in New Zealand moved from 8.8% to 29.2%, and its estimated monthly branded searches moved from 160 to 610. ## Top accounting practice software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MYOB Practice appeared in all five answers. Ignition was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MYOB Practice was listed before Ignition in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Xero Practice Manager | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Karbon | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | FYI | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | MYOB Practice | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Ignition | 5th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about accounting practice software - Asked ChatGPT "Which accounting practice software should I use in New Zealand?": 1. Xero Practice Manager, 2. Karbon, 3. FYI, 4. Ignition, 5. MYOB Practice - Asked ChatGPT "What are the best accounting practice software tools in New Zealand?": 1. Xero Practice Manager, 2. Karbon, 3. FYI, 4. MYOB Practice, 5. Ignition - Asked ChatGPT "What's the best accounting practice software in New Zealand for practice management?": 1. Karbon, 2. FYI, 3. Xero Practice Manager, 4. MYOB Practice - Searched Google, AI Overview "accounting practice software": 1. Karbon, 2. Xero Practice Manager, 3. MYOB Practice - Searched Google, AI Overview "accounting software nz": 1. Xero Practice Manager, 2. MYOB Practice Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand accounting practice software in September 2026? - In September 2026, MYOB Practice gained share of searches among accounting practice software in New Zealand, from 3.6% to 29.2%. - In September 2026, Ignition lost share of searches among accounting practice software in New Zealand, from 2.4% to 1.4%. ## Month by month | Month | Ignition estimated searches | Ignition Share of Search | Ignition rank | MYOB Practice estimated searches | MYOB Practice Share of Search | MYOB Practice rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60 | 3.3% | 4 | 160 | 8.8% | 3 | | Nov 2025 | 40 | 2.4% | 4 | 100 | 6.1% | 3 | | Dec 2025 | 30 | 2.3% | 4 | 120 | 9.1% | 3 | | Jan 2026 | 20 | 1.5% | 5 | 150 | 11.2% | 3 | | Feb 2026 | 30 | 1.6% | 4 | 160 | 8.6% | 3 | | Mar 2026 | 120 | 5.2% | 4 | 330 | 14.2% | 3 | | Apr 2026 | 30 | 1.8% | 4 | 130 | 7.9% | 3 | | May 2026 | 40 | 2.3% | 4 | 110 | 6.3% | 3 | | Jun 2026 | 40 | 2.2% | 4 | 80 | 4.3% | 3 | | Jul 2026 | 60 | 3.7% | 4 | 70 | 4.3% | 3 | | Aug 2026 | 40 | 2.4% | 4 | 60 | 3.6% | 3 | | Sep 2026 | 30 | 1.4% | 4 | 610 | 29.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Ignition’s and MYOB Practice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ignition**: Measured on the search terms “ignition accountants”, “ignition app”, “ignition practice management” and “ignition proposals”, summed into one figure. - **MYOB Practice**: Measured on the search terms “myob practice” and “myob practice manager”, summed into one figure. - [Ignition profile](/demand/nz/brands/ignition) - [MYOB Practice profile](/demand/nz/brands/myob-practice) - [All accounting practice software in New Zealand](/demand/nz/categories/nz-accounting-practice-software): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ignition or MYOB Practice more popular in search? In September 2026, MYOB Practice had more branded searches than Ignition among accounting practice software in New Zealand. MYOB Practice had about 610 branded searches, while Ignition had 30. MYOB Practice made up 29.2% of all accounting practice software searches we track, and Ignition accounted for 1.4%. ## Cite this page Brandwave. "Ignition vs MYOB Practice: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ignition-vs-myob-practice This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ignition-vs-myob-practice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.