--- title: "Ignite Coffee vs The New Zealand Coffee Co: Which is more popular in New Zealand?" description: "Is Ignite Coffee or The New Zealand Coffee Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workplace coffee suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ignite-coffee-vs-nz-coffee-co" publisher: "Brandwave" --- # Ignite Coffee vs The New Zealand Coffee Co: Which is more popular in New Zealand? Is Ignite Coffee or The New Zealand Coffee Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workplace coffee suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ignite Coffee and The New Zealand Coffee Co - **Competitive set**: Workplace coffee suppliers - **Market**: New Zealand - **Month measured**: Oct 2026 - **Ignite Coffee Share of Search**: 6.7% - **The New Zealand Coffee Co Share of Search**: 25.2% ## Is Ignite Coffee or The New Zealand Coffee Co more popular in search? - In October 2026, The New Zealand Coffee Co had more branded searches than Ignite Coffee among workplace coffee suppliers in New Zealand. The New Zealand Coffee Co had about 530 branded searches, while Ignite Coffee had 140. The New Zealand Coffee Co made up 25.2% of all workplace coffee supplier searches we track, and Ignite Coffee accounted for 6.7%. - The New Zealand Coffee Co was ahead of Ignite Coffee in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Ignite Coffee’s share of searches among workplace coffee suppliers in New Zealand moved from 4.4% to 6.7%, and its estimated monthly branded searches moved from 110 to 140. - Across the 12 months ending October 2026, The New Zealand Coffee Co’s share of searches among workplace coffee suppliers in New Zealand moved from 28% to 25.2%, and its estimated monthly branded searches moved from 700 to 530. ## Top workplace coffee suppliers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The New Zealand Coffee Co was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ignite Coffee was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. The New Zealand Coffee Co was listed before Ignite Coffee in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Coffee Suppliers | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | The New Zealand Coffee Co | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Essential Coffee | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Segafredo Zanetti | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Ignite Coffee | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Coffee4Business | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Cascade Coffee Co. | 7th | 3 of 3 | 0 of 2 | 3 of 5 | | Foundation Coffee | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Coffee Biz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | 7 Grams Coffee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about workplace coffee suppliers - Asked ChatGPT "Which workplace coffee supplier should I hire in New Zealand?": 1. Coffee Suppliers, 2. The New Zealand Coffee Co, 3. Essential Coffee, 4. Coffee4Business, 5. Cascade Coffee Co. - Asked ChatGPT "What are the best workplace coffee suppliers in New Zealand?": 1. Coffee Suppliers, 2. The New Zealand Coffee Co, 3. Essential Coffee, 4. Coffee4Business, 5. Foundation Coffee, 6. Cascade Coffee Co. - Asked ChatGPT "What's the best workplace coffee supplier in New Zealand for an office coffee setup?": 1. Coffee Suppliers, 2. Essential Coffee, 3. The New Zealand Coffee Co, 4. Cascade Coffee Co. - Searched Google, AI Overview "office coffee supply": 1. Ignite Coffee, 2. Segafredo Zanetti - Searched Google, AI Overview "coffee machine rental nz": 1. Coffee Suppliers, 2. Segafredo Zanetti, 3. The New Zealand Coffee Co Not named in any answer: Coffee Biz and 7 Grams Coffee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand workplace coffee suppliers in October 2026? - In October 2026, The New Zealand Coffee Co lost share of searches among workplace coffee suppliers in New Zealand, from 26.2% to 25.2%. - Estimated monthly branded searches for Ignite Coffee in New Zealand rose 27.3% over 12 measured months, from 110 to 140 in October 2026. ## How has branded search for Ignite Coffee and The New Zealand Coffee Co changed in New Zealand over the last 12 months? | Month | Ignite Coffee estimated searches | Ignite Coffee Share of Search | Ignite Coffee rank | The New Zealand Coffee Co estimated searches | The New Zealand Coffee Co Share of Search | The New Zealand Coffee Co rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 110 | 4.4% | 7 | 700 | 28% | 1 | | Dec 2025 | 70 | 2.9% | 7 | 670 | 27.8% | 1 | | Jan 2026 | 100 | 3.8% | 7 | 700 | 26.4% | 2 | | Feb 2026 | 90 | 3.6% | 7 | 570 | 22.7% | 2 | | Mar 2026 | 90 | 3.3% | 7 | 700 | 25.6% | 2 | | Apr 2026 | 120 | 4.7% | 6 | 470 | 18.6% | 3 | | May 2026 | 110 | 3.7% | 6 | 620 | 20.9% | 2 | | Jun 2026 | 110 | 3.9% | 7 | 620 | 21.9% | 2 | | Jul 2026 | 150 | 5.5% | 6 | 570 | 20.9% | 2 | | Aug 2026 | 120 | 4.8% | 7 | 630 | 25.4% | 1 | | Sep 2026 | 150 | 6.8% | 6 | 580 | 26.2% | 1 | | Oct 2026 | 140 | 6.7% | 6 | 530 | 25.2% | 1 | ## How are Ignite Coffee’s and The New Zealand Coffee Co’s branded searches counted? Brandwave collects information about searches that people make online using Ignite Coffee’s and The New Zealand Coffee Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ignite Coffee**: Measured on the search terms “espresso direct”, “ignite coffee”, “ignite coffee co” and “ignite coffee roasters”, summed into one figure. - **The New Zealand Coffee Co**: Measured on the search terms “new zealand coffee co”, “new zealand coffee company”, “nz coffee co”, “nz coffee co menu”, “nz coffee company”, “the new zealand coffee co”, “the new zealand coffee company”, “the nz coffee co” and “the nz coffee company”, summed into one figure. - [Ignite Coffee profile](/demand/nz/brands/ignite-coffee) - [The New Zealand Coffee Co profile](/demand/nz/brands/nz-coffee-co) - [All workplace coffee suppliers in New Zealand](/demand/nz/categories/nz-workplace-coffee-suppliers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ignite Coffee or The New Zealand Coffee Co more popular in search? In October 2026, The New Zealand Coffee Co had more branded searches than Ignite Coffee among workplace coffee suppliers in New Zealand. The New Zealand Coffee Co had about 530 branded searches, while Ignite Coffee had 140. The New Zealand Coffee Co made up 25.2% of all workplace coffee supplier searches we track, and Ignite Coffee accounted for 6.7%. ## Cite this page Brandwave. "Ignite Coffee vs The New Zealand Coffee Co: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/ignite-coffee-vs-nz-coffee-co This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ignite-coffee-vs-nz-coffee-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.