--- title: "Igloo vs YETI: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Igloo or YETI? Compare estimated monthly branded-search demand and Share of Search inside the Chilly bin and cooler brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/igloo-vs-yeti" publisher: "Brandwave" --- # Igloo vs YETI: Which is more popular by branded search in New Zealand? Which is more popular in search, Igloo or YETI? Compare estimated monthly branded-search demand and Share of Search inside the Chilly bin and cooler brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Igloo and YETI - **Competitive set**: Chilly bin and cooler brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Igloo Share of Search**: 1.4% - **YETI Share of Search**: 83.6% ## Which is more popular in search, Igloo or YETI? - In August 2026, YETI had more branded searches than Igloo among chilly bin and cooler brands in New Zealand. YETI was estimated to have 15.8K branded searches compared to Igloo’s 270, and held an 83.6% Share of Search versus Igloo’s 1.4%. - YETI was ahead of Igloo in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Igloo’s estimated Share of Search among chilly bin and cooler brands in New Zealand moved from 2.6% to 1.4%, and its estimated monthly branded searches moved from 430 to 270. - Across the 11 months ending August 2026, YETI’s estimated Share of Search among chilly bin and cooler brands in New Zealand moved from 71.9% to 83.6%, and its estimated monthly branded searches moved from 11.8K to 15.8K. ## How did search popularity change for New Zealand chilly bin and cooler brands in August 2026? - In August 2026, YETI lost estimated Share of Search among chilly bin and cooler brands in New Zealand, from 84.6% to 83.6%. - Estimated monthly branded searches for Igloo in New Zealand fell 37.2% over 11 measured months, from 430 to 270 in August 2026. ## Month by month | Month | Igloo estimated searches | Igloo Share of Search | Igloo rank | YETI estimated searches | YETI Share of Search | YETI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 430 | 2.6% | 4 | 11.8K | 71.9% | 1 | | Nov 2025 | 670 | 2.1% | 4 | 22.8K | 72.8% | 1 | | Dec 2025 | 1.3K | 2.9% | 4 | 32K | 71.8% | 1 | | Jan 2026 | 710 | 2.7% | 4 | 18K | 69.4% | 1 | | Feb 2026 | 360 | 2% | 4 | 13.1K | 71.9% | 1 | | Mar 2026 | 320 | 1.9% | 4 | 13K | 76.4% | 1 | | Apr 2026 | 250 | 1.7% | 4 | 12.2K | 80.8% | 1 | | May 2026 | 210 | 1.2% | 4 | 15K | 84.4% | 1 | | Jun 2026 | 220 | 1.5% | 4 | 12.5K | 84.3% | 1 | | Jul 2026 | 250 | 1.6% | 4 | 13.2K | 84.6% | 1 | | Aug 2026 | 270 | 1.4% | 4 | 15.8K | 83.6% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Igloo’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Igloo**: Measured on the search terms “igloo chilly bin”, “igloo cooler”, “igloo esky” and “igloo icebox”, summed into one figure. - **YETI**: Measured on the search terms “cup holder yeti”, “straw yeti cup”, “travel cup yeti”, “yeti 20 oz rambler tumbler”, “yeti bottle”, “yeti chilly bin”, “yeti coffee cup”, “yeti coffee cup 10 oz”, “yeti coffee cup with handle”, “yeti coffee tumbler”, “yeti cooler”, “yeti cup”, “yeti drink bottle”, “yeti esky”, “yeti icebox”, “yeti keep cup”, “yeti rambler cup”, “yeti rambler tumbler”, “yeti stackable cup”, “yeti tumbler”, “yeti tundra”, “yeti water bottle” and “yeti wine cup”, summed into one figure. - [Igloo profile](/demand/nz/brands/igloo) - [YETI profile](/demand/nz/brands/yeti) - [All chilly bin and cooler brands in New Zealand](/demand/nz/categories/nz-chilly-bin-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Igloo or YETI? In August 2026, YETI had more branded searches than Igloo among chilly bin and cooler brands in New Zealand. YETI was estimated to have 15.8K branded searches compared to Igloo’s 270, and held an 83.6% Share of Search versus Igloo’s 1.4%. ## Cite this page Brandwave. "Igloo vs YETI: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/igloo-vs-yeti This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/igloo-vs-yeti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.