---
title: "IFTTT vs Make: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, IFTTT or Make? Compare estimated monthly branded-search demand and Share of Search inside the Workflow automation tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ifttt-vs-make"
publisher: "Brandwave"
---

# IFTTT vs Make: Which is more popular by branded search in New Zealand?

Which is more popular in search, IFTTT or Make? Compare estimated monthly branded-search demand and Share of Search inside the Workflow automation tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: IFTTT and Make
- **Competitive set**: Workflow automation tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **IFTTT Share of Search**: 1.4%
- **Make Share of Search**: 1.9%

## Which is more popular in search, IFTTT or Make?

- In August 2026, Make had more branded searches than IFTTT among workflow automation tools in New Zealand. Make was estimated to have 190 branded searches compared to IFTTT’s 140, and held a 1.9% Share of Search versus IFTTT’s 1.4%.
- The lead changed hands 3 times in the 11 months ending August 2026: Make took it in May 2026, IFTTT took it in July 2026, Make took it in August 2026.
- Across the 11 months ending August 2026, IFTTT’s estimated Share of Search among workflow automation tools in New Zealand moved from 3% to 1.4%, and its estimated monthly branded searches moved from 410 to 140.
- Across the 11 months ending August 2026, Make’s estimated Share of Search among workflow automation tools in New Zealand moved from 1.4% to 1.9%, and its estimated monthly branded searches moved from 200 to 190.

## How did search popularity change for New Zealand workflow automation tools in August 2026?

- In August 2026, IFTTT lost estimated Share of Search among workflow automation tools in New Zealand, from 2.1% to 1.4%.
- In August 2026, Make rose from 5th to 4th among workflow automation tools in New Zealand.

## Month by month

| Month | IFTTT estimated searches | IFTTT Share of Search | IFTTT rank | Make estimated searches | Make Share of Search | Make rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 410 | 3% | 4 | 200 | 1.4% | 5 |
| Nov 2025 | 340 | 3.1% | 4 | 200 | 1.8% | 5 |
| Dec 2025 | 270 | 3.2% | 4 | 170 | 2% | 5 |
| Jan 2026 | 330 | 3.1% | 4 | 220 | 2.1% | 5 |
| Feb 2026 | 230 | 2.1% | 4 | 230 | 2.1% | 5 |
| Mar 2026 | 280 | 2.2% | 4 | 230 | 1.8% | 5 |
| Apr 2026 | 260 | 2.1% | 4 | 190 | 1.5% | 5 |
| May 2026 | 230 | 1.9% | 5 | 240 | 2% | 4 |
| Jun 2026 | 220 | 1.8% | 5 | 240 | 2% | 4 |
| Jul 2026 | 220 | 2.1% | 4 | 180 | 1.7% | 5 |
| Aug 2026 | 140 | 1.4% | 5 | 190 | 1.9% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using IFTTT’s and Make’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **IFTTT**: Measured on the search terms “ifttt”, “ifttt automation”, “ifttt com” and “ifttt integrations”, summed into one figure.
- **Make**: Measured on the search terms “integromat”, “make automation”, “make com”, “make com price”, “make integromat” and “make workflow”, summed into one figure.

- [IFTTT profile](/demand/nz/brands/ifttt)
- [Make profile](/demand/nz/brands/make)
- [All workflow automation tools in New Zealand](/demand/nz/categories/nz-automation-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, IFTTT or Make?

In August 2026, Make had more branded searches than IFTTT among workflow automation tools in New Zealand. Make was estimated to have 190 branded searches compared to IFTTT’s 140, and held a 1.9% Share of Search versus IFTTT’s 1.4%.

## Cite this page

Brandwave. "IFTTT vs Make: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ifttt-vs-make

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ifttt-vs-make. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.