---
title: "Idyllic vs The Creatives: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Idyllic or The Creatives? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth brand design studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/idyllic-vs-the-creatives"
publisher: "Brandwave"
---

# Idyllic vs The Creatives: Which is more popular by branded search in New Zealand?

Which is more popular in search, Idyllic or The Creatives? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth brand design studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Idyllic and The Creatives
- **Competitive set**: New Plymouth brand design studios
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Idyllic Share of Search**: 51.9%
- **The Creatives Share of Search**: 7.4%

## Which is more popular in search, Idyllic or The Creatives?

- In August 2026, Idyllic had more branded searches than The Creatives among new plymouth brand design studios in New Zealand. Idyllic was estimated to have 140 branded searches compared to The Creatives’ 20, and held a 51.9% Share of Search versus The Creatives’ 7.4%.
- Idyllic was ahead of The Creatives in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Idyllic’s estimated Share of Search among new plymouth brand design studios in New Zealand moved from 42.9% to 51.9%, and its estimated monthly branded searches moved from 120 to 140.
- Across the 11 months ending August 2026, The Creatives’ estimated Share of Search among new plymouth brand design studios in New Zealand moved from 7.1% to 7.4%, and its estimated monthly branded searches held steady at 20.

## How did search popularity change for New Zealand new plymouth brand design studios in August 2026?

- In August 2026, The Creatives overtook Design Garage to rank 3rd among new plymouth brand design studios in New Zealand, at 7.4%.
- In August 2026, Idyllic gained estimated Share of Search among new plymouth brand design studios in New Zealand, from 41.4% to 51.9%.

## Month by month

| Month | Idyllic estimated searches | Idyllic Share of Search | Idyllic rank | The Creatives estimated searches | The Creatives Share of Search | The Creatives rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 120 | 42.9% | 1 | 20 | 7.1% | 4 |
| Nov 2025 | 170 | 48.6% | 1 | 10 | 2.9% | 6 |
| Dec 2025 | 90 | 39.1% | 1 | 10 | 4.3% | 6 |
| Jan 2026 | 80 | 33.3% | 2 | 10 | 4.2% | 6 |
| Feb 2026 | 90 | 36% | 2 | 20 | 8% | 4 |
| Mar 2026 | 130 | 46.4% | 1 | 20 | 7.1% | 4 |
| Apr 2026 | 190 | 45.2% | 1 | 20 | 4.8% | 5 |
| May 2026 | 130 | 38.2% | 2 | 10 | 2.9% | 6 |
| Jun 2026 | 120 | 35.3% | 2 | 10 | 2.9% | 6 |
| Jul 2026 | 120 | 41.4% | 1 | 10 | 3.4% | 6 |
| Aug 2026 | 140 | 51.9% | 1 | 20 | 7.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Idyllic’s and The Creatives’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Idyllic**: Measured on the search terms “idyllic agency”, “idyllic design”, “idyllic marketing”, “idyllic new plymouth” and “idyllic nz”, summed into one figure.
- **The Creatives**: Measured on the search term “the creatives new plymouth”.

- [Idyllic profile](/demand/nz/brands/idyllic)
- [The Creatives profile](/demand/nz/brands/the-creatives)
- [All new plymouth brand design studios in New Zealand](/demand/nz/categories/nz-new-plymouth-brand-design-studios): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Idyllic or The Creatives?

In August 2026, Idyllic had more branded searches than The Creatives among new plymouth brand design studios in New Zealand. Idyllic was estimated to have 140 branded searches compared to The Creatives’ 20, and held a 51.9% Share of Search versus The Creatives’ 7.4%.

## Cite this page

Brandwave. "Idyllic vs The Creatives: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/idyllic-vs-the-creatives

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/idyllic-vs-the-creatives. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.