--- title: "Idyllic vs Limelight Digital: Which is more popular in New Zealand?" description: "Is Idyllic or Limelight Digital more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/idyllic-vs-limelight-digital" publisher: "Brandwave" --- # Idyllic vs Limelight Digital: Which is more popular in New Zealand? Is Idyllic or Limelight Digital more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Idyllic and Limelight Digital - **Competitive set**: New Plymouth digital marketing agencies - **Market**: New Zealand - **Month measured**: Oct 2026 - **Idyllic Share of Search**: 5.6% - **Limelight Digital Share of Search**: 5.6% ## Is Idyllic or Limelight Digital more popular in search? - In October 2026, Idyllic and Limelight Digital were level in searches among New Plymouth digital marketing agencies in New Zealand, with an estimated 10 branded searches each, at 5.6% of the total each. - The lead changed hands 4 times in the 12 months ending October 2026: Idyllic took it in January 2026, Limelight Digital took it in May 2026, Idyllic took it in July 2026, Limelight Digital took it in August 2026. - Across the 12 months ending October 2026, Idyllic’s share of searches among New Plymouth digital marketing agencies in New Zealand moved from 7.7% to 5.6%, and its estimated monthly branded searches moved from 20 to 10. - Across the 12 months ending October 2026, Limelight Digital’s share of searches among New Plymouth digital marketing agencies in New Zealand moved from 15.4% to 5.6%, and its estimated monthly branded searches moved from 40 to 10. ## Top New Plymouth digital marketing agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Idyllic was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Limelight Digital was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Limelight Digital was listed before Idyllic in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Done By Nine | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Limelight Digital | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Idyllic | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Custom Digital Marketing | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Strategy Collective | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | The Creatives | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Favour The Brave | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Likuid Media | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about New Plymouth digital marketing agencies - Asked ChatGPT "Which digital marketing agency should I hire in New Plymouth, New Zealand?": 1. Done By Nine, 2. Limelight Digital, 3. Idyllic, 4. Custom Digital Marketing - Asked ChatGPT "What are the best digital marketing agencies in New Plymouth, New Zealand?": 1. Done By Nine, 2. Limelight Digital, 3. Idyllic, 4. Custom Digital Marketing - Asked ChatGPT "What's the best digital marketing agency in New Plymouth, New Zealand for more leads?": 1. Done By Nine, 2. Limelight Digital - Searched Google, AI Overview "digital marketing agency new plymouth": 1. Done By Nine, 2. Idyllic, 3. Strategy Collective Not named in any answer: The Creatives, Favour The Brave and Likuid Media. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand New Plymouth digital marketing agencies in October 2026? - In October 2026, Custom Digital Marketing overtook Favour The Brave and 3 others to rank 4th among New Plymouth digital marketing agencies in New Zealand, with 5.6% of the searches. - In October 2026, Idyllic gained share of searches among New Plymouth digital marketing agencies in New Zealand, from 4.5% to 5.6%. - In October 2026, Limelight Digital gained share of searches among New Plymouth digital marketing agencies in New Zealand, from 4.5% to 5.6%. ## How has branded search for Idyllic and Limelight Digital changed in New Zealand over the last 12 months? | Month | Idyllic estimated searches | Idyllic Share of Search | Idyllic rank | Limelight Digital estimated searches | Limelight Digital Share of Search | Limelight Digital rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 20 | 7.7% | 5 | 40 | 15.4% | 4 | | Dec 2025 | 10 | 6.3% | 5 | 10 | 6.3% | 7 | | Jan 2026 | 20 | 8.3% | 4 | 10 | 4.2% | 7 | | Feb 2026 | 10 | 4% | 6 | 10 | 4% | 8 | | Mar 2026 | 20 | 6.5% | 5 | 10 | 3.2% | 8 | | Apr 2026 | 30 | 10.7% | 5 | 10 | 3.6% | 7 | | May 2026 | 10 | 3.7% | 7 | 20 | 7.4% | 4 | | Jun 2026 | 10 | 3.6% | 5 | 10 | 3.6% | 7 | | Jul 2026 | 20 | 8% | 4 | 10 | 4% | 7 | | Aug 2026 | 10 | 3.8% | 6 | 20 | 7.7% | 4 | | Sep 2026 | 10 | 4.5% | 5 | 10 | 4.5% | 7 | | Oct 2026 | 10 | 5.6% | 6 | 10 | 5.6% | 8 | ## How are Idyllic’s and Limelight Digital’s branded searches counted? Brandwave collects information about searches that people make online using Idyllic’s and Limelight Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Idyllic**: Measured on the search terms “idyllic agency”, “idyllic design” and “idyllic marketing”, summed into one figure. - **Limelight Digital**: Measured on the search term “limelight digital”. - [Idyllic profile](/demand/nz/brands/idyllic) - [Limelight Digital profile](/demand/nz/brands/limelight-digital) - [All New Plymouth digital marketing agencies in New Zealand](/demand/nz/locations/new-plymouth/digital-marketing-agencies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Idyllic or Limelight Digital more popular in search? In October 2026, Idyllic and Limelight Digital were level in searches among New Plymouth digital marketing agencies in New Zealand, with an estimated 10 branded searches each, at 5.6% of the total each. ## Cite this page Brandwave. "Idyllic vs Limelight Digital: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/idyllic-vs-limelight-digital This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/idyllic-vs-limelight-digital. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.