--- title: "IDEA Services vs Laura Fergusson Trust: Which is searched more in New Zealand?" description: "Is IDEA Services or Laura Fergusson Trust more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Disability support providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/idea-services-vs-laura-fergusson-trust" publisher: "Brandwave" --- # IDEA Services vs Laura Fergusson Trust: Which is searched more in New Zealand? Is IDEA Services or Laura Fergusson Trust more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Disability support providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: IDEA Services and Laura Fergusson Trust - **Competitive set**: Disability support providers - **Market**: New Zealand - **Month measured**: Sep 2026 - **IDEA Services Share of Search**: 13.7% - **Laura Fergusson Trust Share of Search**: 8.2% ## Is IDEA Services or Laura Fergusson Trust more popular in search? - In September 2026, IDEA Services had more branded searches than Laura Fergusson Trust among disability support providers in New Zealand. IDEA Services had about 1,900 branded searches, while Laura Fergusson Trust had 1,140. IDEA Services made up 13.7% of all disability support provider searches we track, and Laura Fergusson Trust accounted for 8.2%. - IDEA Services was ahead of Laura Fergusson Trust in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, IDEA Services’ share of searches among disability support providers in New Zealand moved from 18.1% to 13.7%, and its estimated monthly branded searches moved from 2.4K to 1.9K. - Across the 12 months ending September 2026, Laura Fergusson Trust’s share of searches among disability support providers in New Zealand moved from 7.3% to 8.2%, and its estimated monthly branded searches moved from 970 to 1.1K. ## Top disability support providers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, IDEA Services was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Laura Fergusson Trust was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. IDEA Services was listed before Laura Fergusson Trust in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CCS Disability Action | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | IDEA Services | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | HealthCare NZ | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Pact | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Laura Fergusson Trust | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Spectrum Care | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Hohepa | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | IHC New Zealand | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about disability support providers - Asked ChatGPT "Which disability support provider should I hire in New Zealand?": 1. CCS Disability Action, 2. HealthCare NZ, 3. Laura Fergusson Trust, 4. Pact, 5. IDEA Services - Asked ChatGPT "What are the best disability support providers in New Zealand?": 1. CCS Disability Action, 2. IDEA Services, 3. Spectrum Care - Asked ChatGPT "What's the best disability support provider in New Zealand for daily support?": 1. IDEA Services, 2. Pact, 3. HealthCare NZ, 4. Laura Fergusson Trust - Searched Google, AI Overview "support workers nz": 1. Spectrum Care, 2. HealthCare NZ Not named in any answer: Hohepa and IHC New Zealand. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand disability support providers in September 2026? - In September 2026, Laura Fergusson Trust gained share of searches among disability support providers in New Zealand, from 7.1% to 8.2%. - In September 2026, IDEA Services gained share of searches among disability support providers in New Zealand, from 13.2% to 13.7%. ## Month by month | Month | IDEA Services estimated searches | IDEA Services Share of Search | IDEA Services rank | Laura Fergusson Trust estimated searches | Laura Fergusson Trust Share of Search | Laura Fergusson Trust rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 18.1% | 2 | 970 | 7.3% | 6 | | Nov 2025 | 2.4K | 18.1% | 2 | 1.1K | 8.6% | 6 | | Dec 2025 | 1.6K | 14% | 3 | 970 | 8.5% | 5 | | Jan 2026 | 1.9K | 15% | 3 | 1.1K | 8.8% | 5 | | Feb 2026 | 2.4K | 16.3% | 3 | 1.4K | 9.8% | 5 | | Mar 2026 | 2.4K | 14.2% | 3 | 1.4K | 8.5% | 5 | | Apr 2026 | 1.9K | 14.1% | 3 | 970 | 7.2% | 5 | | May 2026 | 1.9K | 12.9% | 3 | 990 | 6.7% | 7 | | Jun 2026 | 1.9K | 12.2% | 3 | 1.4K | 9.1% | 5 | | Jul 2026 | 1.9K | 14.1% | 3 | 990 | 7.3% | 5 | | Aug 2026 | 1.9K | 13.2% | 3 | 1K | 7.1% | 5 | | Sep 2026 | 1.9K | 13.7% | 3 | 1.1K | 8.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using IDEA Services’ and Laura Fergusson Trust’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **IDEA Services**: Measured on the search term “idea services”. - **Laura Fergusson Trust**: Measured on the search terms “laura fergusson” and “laura fergusson trust”, summed into one figure. - [IDEA Services profile](/demand/nz/brands/idea-services) - [Laura Fergusson Trust profile](/demand/nz/brands/laura-fergusson-trust) - [All disability support providers in New Zealand](/demand/nz/categories/nz-disability-support-providers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is IDEA Services or Laura Fergusson Trust more popular in search? In September 2026, IDEA Services had more branded searches than Laura Fergusson Trust among disability support providers in New Zealand. IDEA Services had about 1,900 branded searches, while Laura Fergusson Trust had 1,140. IDEA Services made up 13.7% of all disability support provider searches we track, and Laura Fergusson Trust accounted for 8.2%. ## Cite this page Brandwave. "IDEA Services vs Laura Fergusson Trust: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/idea-services-vs-laura-fergusson-trust This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/idea-services-vs-laura-fergusson-trust. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.