--- title: "ICIB BROKERWEB vs Rothbury: Which is more popular in New Zealand?" description: "Is ICIB BROKERWEB or Rothbury more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/icib-brokerweb-vs-rothbury" publisher: "Brandwave" --- # ICIB BROKERWEB vs Rothbury: Which is more popular in New Zealand? Is ICIB BROKERWEB or Rothbury more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ICIB BROKERWEB and Rothbury - **Competitive set**: Auckland insurance brokers - **Market**: New Zealand - **Month measured**: Oct 2026 - **ICIB BROKERWEB Share of Search**: 7.3% - **Rothbury Share of Search**: 18% ## Is ICIB BROKERWEB or Rothbury more popular in search? - In October 2026, Rothbury had more branded searches than ICIB BROKERWEB among Auckland insurance brokers in New Zealand. Rothbury had about 590 branded searches, while ICIB BROKERWEB had 240. Rothbury made up 18% of all Auckland insurance broker searches we track, and ICIB BROKERWEB accounted for 7.3%. - Rothbury was ahead of ICIB BROKERWEB in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, ICIB BROKERWEB’s share of searches among Auckland insurance brokers in New Zealand moved from 9.1% to 7.3%, and its estimated monthly branded searches moved from 280 to 240. - Across the 12 months ending October 2026, Rothbury’s share of searches among Auckland insurance brokers in New Zealand moved from 19.2% to 18%, and its estimated monthly branded searches held steady at 590. ## Top Auckland insurance brokers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Rothbury was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. ICIB BROKERWEB did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Marble Insurance | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Rothbury | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Blanket Insurance | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Elan Insurance Brokers | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | PIC Insurance Brokers | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Gallagher Insurance | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | ICIB BROKERWEB | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | PSC Insurance Brokers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Primesure Insurance Brokers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Frank Risk Management | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Auckland insurance brokers - Asked ChatGPT "Which insurance broker should I hire in Auckland, New Zealand?": 1. Marble Insurance, 2. Rothbury, 3. Blanket Insurance, 4. Elan Insurance Brokers, 5. PIC Insurance Brokers - Asked ChatGPT "What are the best insurance brokers in Auckland, New Zealand?": 1. Rothbury, 2. Marble Insurance, 3. Blanket Insurance, 4. PIC Insurance Brokers, 5. Elan Insurance Brokers - Asked ChatGPT "What's the best insurance broker in Auckland, New Zealand for insurance cover?": 1. Marble Insurance, 2. Rothbury, 3. Blanket Insurance, 4. Elan Insurance Brokers - Searched Google, AI Overview "business insurance auckland": named none of the brands we track Not named in any answer: Gallagher Insurance, ICIB BROKERWEB, PSC Insurance Brokers, Primesure Insurance Brokers and Frank Risk Management. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland insurance brokers in October 2026? - In October 2026, Blanket Insurance overtook ICIB BROKERWEB to rank 4th among Auckland insurance brokers in New Zealand, with 9.8% of the searches. - In October 2026, Marble Insurance overtook ICIB BROKERWEB to rank 5th among Auckland insurance brokers in New Zealand, with 9.8% of the searches. - In October 2026, PIC Insurance Brokers overtook Rothbury to rank 2nd among Auckland insurance brokers in New Zealand, with 18% of the searches. - In October 2026, ICIB BROKERWEB lost share of searches among Auckland insurance brokers in New Zealand, from 9.5% to 7.3%. - In October 2026, Rothbury lost share of searches among Auckland insurance brokers in New Zealand, from 20.1% to 18%. ## How has branded search for ICIB BROKERWEB and Rothbury changed in New Zealand over the last 12 months? | Month | ICIB BROKERWEB estimated searches | ICIB BROKERWEB Share of Search | ICIB BROKERWEB rank | Rothbury estimated searches | Rothbury Share of Search | Rothbury rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 280 | 9.1% | 5 | 590 | 19.2% | 2 | | Dec 2025 | 200 | 8.8% | 5 | 480 | 21.1% | 2 | | Jan 2026 | 240 | 9.1% | 5 | 590 | 22.4% | 2 | | Feb 2026 | 280 | 8.8% | 5 | 590 | 18.6% | 2 | | Mar 2026 | 410 | 11.6% | 4 | 720 | 20.4% | 2 | | Apr 2026 | 270 | 8.6% | 6 | 590 | 18.8% | 2 | | May 2026 | 340 | 10.3% | 5 | 590 | 17.8% | 2 | | Jun 2026 | 310 | 9.7% | 6 | 720 | 22.6% | 2 | | Jul 2026 | 330 | 10.3% | 4 | 720 | 22.6% | 2 | | Aug 2026 | 240 | 7.8% | 6 | 590 | 19.2% | 2 | | Sep 2026 | 280 | 9.5% | 4 | 590 | 20.1% | 2 | | Oct 2026 | 240 | 7.3% | 6 | 590 | 18% | 3 | ## How are ICIB BROKERWEB’s and Rothbury’s branded searches counted? Brandwave collects information about searches that people make online using ICIB BROKERWEB’s and Rothbury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ICIB BROKERWEB**: Measured on the search terms “icib”, “icib brokerweb” and “icib insurance”, summed into one figure. - **Rothbury**: Measured on the search term “rothbury insurance”. - [ICIB BROKERWEB profile](/demand/nz/brands/icib-brokerweb) - [Rothbury profile](/demand/nz/brands/rothbury) - [All Auckland insurance brokers in New Zealand](/demand/nz/locations/auckland/insurance-brokers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ICIB BROKERWEB or Rothbury more popular in search? In October 2026, Rothbury had more branded searches than ICIB BROKERWEB among Auckland insurance brokers in New Zealand. Rothbury had about 590 branded searches, while ICIB BROKERWEB had 240. Rothbury made up 18% of all Auckland insurance broker searches we track, and ICIB BROKERWEB accounted for 7.3%. ## Cite this page Brandwave. "ICIB BROKERWEB vs Rothbury: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/icib-brokerweb-vs-rothbury This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/icib-brokerweb-vs-rothbury. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.