--- title: "ICIB BROKERWEB vs Resure: Which is more popular in New Zealand?" description: "Is ICIB BROKERWEB or Resure more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/icib-brokerweb-vs-resure" publisher: "Brandwave" --- # ICIB BROKERWEB vs Resure: Which is more popular in New Zealand? Is ICIB BROKERWEB or Resure more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ICIB BROKERWEB and Resure - **Competitive set**: Christchurch insurance brokers - **Market**: New Zealand - **Month measured**: Oct 2026 - **ICIB BROKERWEB Share of Search**: 10.1% - **Resure Share of Search**: 17.2% ## Is ICIB BROKERWEB or Resure more popular in search? - In October 2026, Resure had more branded searches than ICIB BROKERWEB among Christchurch insurance brokers in New Zealand. Resure had about 170 branded searches, while ICIB BROKERWEB had 100. Resure made up 17.2% of all Christchurch insurance broker searches we track, and ICIB BROKERWEB accounted for 10.1%. - Resure was ahead of ICIB BROKERWEB in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, ICIB BROKERWEB’s share of searches among Christchurch insurance brokers in New Zealand moved from 7.5% to 10.1%, and its estimated monthly branded searches moved from 80 to 100. - Across the 12 months ending October 2026, Resure’s share of searches among Christchurch insurance brokers in New Zealand moved from 13.2% to 17.2%, and its estimated monthly branded searches moved from 140 to 170. ## Top Christchurch insurance brokers in ChatGPT and Google AI Overviews In three ChatGPT questions, Resure appeared in all three answers. ICIB BROKERWEB did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Gerrards Insurance Brokers | 1st | 3 of 3 | 3 of 3 | | Rothbury Insurance Brokers | 2nd | 3 of 3 | 3 of 3 | | Resure | 3rd | 3 of 3 | 3 of 3 | | Runacres Insurance | 4th | 2 of 3 | 2 of 3 | | Gallagher Insurance | 5th | 2 of 3 | 2 of 3 | | ICIB BROKERWEB | Not ranked | 0 of 3 | 0 of 3 | | PSC Insurance Brokers | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Christchurch insurance brokers - Asked ChatGPT "Which insurance broker should I hire in Christchurch, New Zealand?": 1. Gerrards Insurance Brokers, 2. Rothbury Insurance Brokers, 3. Gallagher Insurance, 4. Runacres Insurance, 5. Resure - Asked ChatGPT "What are the best insurance brokers in Christchurch, New Zealand?": 1. Gerrards Insurance Brokers, 2. Rothbury Insurance Brokers, 3. Runacres Insurance, 4. Resure - Asked ChatGPT "What's the best insurance broker in Christchurch, New Zealand for the right cover?": 1. Gerrards Insurance Brokers, 2. Rothbury Insurance Brokers, 3. Resure, 4. Gallagher Insurance Not named in any answer: ICIB BROKERWEB and PSC Insurance Brokers. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Christchurch insurance brokers in October 2026? - In October 2026, Resure gained share of searches among Christchurch insurance brokers in New Zealand, from 14.1% to 17.2%. - In October 2026, ICIB BROKERWEB rose from 5th to 4th among Christchurch insurance brokers in New Zealand. ## How has branded search for ICIB BROKERWEB and Resure changed in New Zealand over the last 12 months? | Month | ICIB BROKERWEB estimated searches | ICIB BROKERWEB Share of Search | ICIB BROKERWEB rank | Resure estimated searches | Resure Share of Search | Resure rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 80 | 7.5% | 5 | 140 | 13.2% | 3 | | Dec 2025 | 70 | 8.5% | 5 | 70 | 8.5% | 6 | | Jan 2026 | 90 | 9.1% | 5 | 130 | 13.1% | 4 | | Feb 2026 | 80 | 7.6% | 5 | 120 | 11.4% | 4 | | Mar 2026 | 90 | 7.2% | 6 | 160 | 12.8% | 5 | | Apr 2026 | 90 | 9% | 5 | 130 | 13% | 4 | | May 2026 | 100 | 9.3% | 6 | 150 | 14% | 3 | | Jun 2026 | 80 | 7.3% | 6 | 180 | 16.5% | 3 | | Jul 2026 | 80 | 7.6% | 6 | 220 | 21% | 2 | | Aug 2026 | 80 | 8% | 6 | 170 | 17% | 3 | | Sep 2026 | 100 | 10.1% | 5 | 140 | 14.1% | 3 | | Oct 2026 | 100 | 10.1% | 4 | 170 | 17.2% | 3 | ## How are ICIB BROKERWEB’s and Resure’s branded searches counted? Brandwave collects information about searches that people make online using ICIB BROKERWEB’s and Resure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ICIB BROKERWEB**: Measured on the search terms “icib”, “icib brokerweb” and “icib insurance”, summed into one figure. - **Resure**: Measured on the search terms “resure” and “resure insurance”, summed into one figure. - [ICIB BROKERWEB profile](/demand/nz/brands/icib-brokerweb) - [Resure profile](/demand/nz/brands/resure) - [All Christchurch insurance brokers in New Zealand](/demand/nz/locations/christchurch/insurance-brokers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ICIB BROKERWEB or Resure more popular in search? In October 2026, Resure had more branded searches than ICIB BROKERWEB among Christchurch insurance brokers in New Zealand. Resure had about 170 branded searches, while ICIB BROKERWEB had 100. Resure made up 17.2% of all Christchurch insurance broker searches we track, and ICIB BROKERWEB accounted for 10.1%. ## Cite this page Brandwave. "ICIB BROKERWEB vs Resure: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/icib-brokerweb-vs-resure This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/icib-brokerweb-vs-resure. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.