--- title: "ICIB BROKERWEB vs PIC Insurance Brokers: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, ICIB BROKERWEB or PIC Insurance Brokers? Compare estimated monthly branded-search demand and Share of Search inside the Auckland insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/icib-brokerweb-vs-pic-insurance-brokers" publisher: "Brandwave" --- # ICIB BROKERWEB vs PIC Insurance Brokers: Which is more popular by branded search in New Zealand? Which is more popular in search, ICIB BROKERWEB or PIC Insurance Brokers? Compare estimated monthly branded-search demand and Share of Search inside the Auckland insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ICIB BROKERWEB and PIC Insurance Brokers - **Competitive set**: Auckland insurance brokers - **Market**: New Zealand - **Month measured**: Aug 2026 - **ICIB BROKERWEB Share of Search**: 4% - **PIC Insurance Brokers Share of Search**: 4.9% ## Which is more popular in search, ICIB BROKERWEB or PIC Insurance Brokers? - In August 2026, PIC Insurance Brokers had more branded searches than ICIB BROKERWEB among auckland insurance brokers in New Zealand. PIC Insurance Brokers was estimated to have 790 branded searches compared to ICIB BROKERWEB’s 640, and held a 4.9% Share of Search versus ICIB BROKERWEB’s 4%. - The lead changed hands 3 times in the 11 months ending August 2026: PIC Insurance Brokers took it in November 2025, ICIB BROKERWEB took it in July 2026, PIC Insurance Brokers took it in August 2026. - Across the 11 months ending August 2026, ICIB BROKERWEB’s estimated Share of Search among auckland insurance brokers in New Zealand moved from 3.9% to 4%, and its estimated monthly branded searches moved from 710 to 640. - Across the 11 months ending August 2026, PIC Insurance Brokers’ estimated Share of Search among auckland insurance brokers in New Zealand moved from 3.3% to 4.9%, and its estimated monthly branded searches moved from 600 to 790. ## How did search popularity change for New Zealand auckland insurance brokers in August 2026? - In August 2026, PIC Insurance Brokers overtook ICIB BROKERWEB to rank 2nd among auckland insurance brokers in New Zealand, at 4.9%. - In August 2026, ICIB BROKERWEB lost estimated Share of Search among auckland insurance brokers in New Zealand, from 4.6% to 4%. ## Month by month | Month | ICIB BROKERWEB estimated searches | ICIB BROKERWEB Share of Search | ICIB BROKERWEB rank | PIC Insurance Brokers estimated searches | PIC Insurance Brokers Share of Search | PIC Insurance Brokers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 710 | 3.9% | 2 | 600 | 3.3% | 3 | | Nov 2025 | 650 | 4.1% | 3 | 700 | 4.4% | 2 | | Dec 2025 | 460 | 3.7% | 2 | 460 | 3.7% | 3 | | Jan 2026 | 550 | 3.6% | 3 | 570 | 3.7% | 2 | | Feb 2026 | 620 | 3.9% | 3 | 780 | 4.9% | 2 | | Mar 2026 | 810 | 4.9% | 2 | 810 | 4.9% | 3 | | Apr 2026 | 680 | 5.1% | 3 | 790 | 5.9% | 2 | | May 2026 | 670 | 4.2% | 3 | 830 | 5.2% | 2 | | Jun 2026 | 670 | 4.2% | 3 | 690 | 4.3% | 2 | | Jul 2026 | 730 | 4.6% | 2 | 660 | 4.2% | 3 | | Aug 2026 | 640 | 4% | 3 | 790 | 4.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using ICIB BROKERWEB’s and PIC Insurance Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ICIB BROKERWEB**: Measured on the search terms “icib”, “icib brokerweb”, “icib brokerweb christchurch”, “icib brokerweb hamilton” and “icib insurance”, summed into one figure. - **PIC Insurance Brokers**: Measured on the search terms “pic insurance brokers”, “pic insurance brokers auckland”, “pic insurance brokers new zealand”, “pic insurance brokers nz” and “pic.co.nz”, summed into one figure. - [ICIB BROKERWEB profile](/demand/nz/brands/icib-brokerweb) - [PIC Insurance Brokers profile](/demand/nz/brands/pic-insurance-brokers) - [All auckland insurance brokers in New Zealand](/demand/nz/categories/nz-auckland-insurance-brokers): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, ICIB BROKERWEB or PIC Insurance Brokers? In August 2026, PIC Insurance Brokers had more branded searches than ICIB BROKERWEB among auckland insurance brokers in New Zealand. PIC Insurance Brokers was estimated to have 790 branded searches compared to ICIB BROKERWEB’s 640, and held a 4.9% Share of Search versus ICIB BROKERWEB’s 4%. ## Cite this page Brandwave. "ICIB BROKERWEB vs PIC Insurance Brokers: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/icib-brokerweb-vs-pic-insurance-brokers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/icib-brokerweb-vs-pic-insurance-brokers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.