---
title: "Ichor Leadership Search vs Robert Walters: Which is more popular in New Zealand?"
description: "Is Ichor Leadership Search or Robert Walters more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Executive search firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ichor-leadership-search-vs-robert-walters"
publisher: "Brandwave"
---

# Ichor Leadership Search vs Robert Walters: Which is more popular in New Zealand?

Is Ichor Leadership Search or Robert Walters more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Executive search firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ichor Leadership Search and Robert Walters
- **Competitive set**: Executive search firms
- **Market**: New Zealand
- **Month measured**: Oct 2026
- **Ichor Leadership Search Share of Search**: 0.99%
- **Robert Walters Share of Search**: 25.8%

## Is Ichor Leadership Search or Robert Walters more popular in search?

- In October 2026, Robert Walters had more branded searches than Ichor Leadership Search among executive search firms in New Zealand. Robert Walters had about 1,300 branded searches, while Ichor Leadership Search had 50. Robert Walters made up 25.8% of all executive search firm searches we track, and Ichor Leadership Search accounted for 0.99%.
- Robert Walters was ahead of Ichor Leadership Search in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Ichor Leadership Search’s share of searches among executive search firms in New Zealand moved from 1% to 0.99%, and its estimated monthly branded searches held steady at 50.
- Across the 12 months ending October 2026, Robert Walters’ share of searches among executive search firms in New Zealand moved from 26.6% to 25.8%, and its estimated monthly branded searches held steady at 1.3K.

## Top executive search firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Robert Walters was mentioned in two out of three: in two of the three ChatGPT answers. Ichor Leadership Search was mentioned in one out of three: in one of the three ChatGPT answers. Robert Walters was listed before Ichor Leadership Search in every answer that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Kerridge & Partners | 1st | 2 of 3 | 2 of 3 |
| Johnson Partners | 2nd | 2 of 3 | 2 of 3 |
| Sheffield | 3rd | 2 of 3 | 2 of 3 |
| Korn Ferry | 4th | 2 of 3 | 2 of 3 |
| Robert Walters | 5th | 2 of 3 | 2 of 3 |
| JacksonStone & Partners | 6th | 3 of 3 | 3 of 3 |
| Farrow Jamieson | 7th | 1 of 3 | 1 of 3 |
| Ichor Leadership Search | 8th | 1 of 3 | 1 of 3 |
| Hobson Leavy | Not ranked | 0 of 3 | 0 of 3 |
| Inside Recruitment | Not ranked | 0 of 3 | 0 of 3 |
| Alexander James | Not ranked | 0 of 3 | 0 of 3 |
| Sprout People | Not ranked | 0 of 3 | 0 of 3 |
| Decipher Group | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about executive search firms

- Asked ChatGPT "Which executive search firm should I hire in New Zealand?": 1. Sheffield, 2. Farrow Jamieson, 3. JacksonStone & Partners, 4. Korn Ferry
- Asked ChatGPT "What are the best executive search firms in New Zealand?": 1. Kerridge & Partners, 2. Johnson Partners, 3. Korn Ferry, 4. Sheffield, 5. Robert Walters, 6. Ichor Leadership Search, 7. JacksonStone & Partners
- Asked ChatGPT "What's the best executive search firm in New Zealand for senior leaders?": 1. Kerridge & Partners, 2. Johnson Partners, 3. Robert Walters, 4. JacksonStone & Partners

Not named in any answer: Hobson Leavy, Inside Recruitment, Alexander James, Sprout People and Decipher Group.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How did search popularity change for New Zealand executive search firms in October 2026?

- In October 2026, Robert Walters gained share of searches among executive search firms in New Zealand, from 23.1% to 25.8%.
- In October 2026, Ichor Leadership Search gained share of searches among executive search firms in New Zealand, from 0.18% to 0.99%.

## How has branded search for Ichor Leadership Search and Robert Walters changed in New Zealand over the last 12 months?

| Month | Ichor Leadership Search estimated searches | Ichor Leadership Search Share of Search | Ichor Leadership Search rank | Robert Walters estimated searches | Robert Walters Share of Search | Robert Walters rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 50 | 1% | 13 | 1.3K | 26.6% | 1 |
| Dec 2025 | 20 | 0.57% | 13 | 1K | 28.5% | 1 |
| Jan 2026 | 70 | 1.3% | 13 | 1.3K | 24.7% | 1 |
| Feb 2026 | 30 | 0.55% | 13 | 1.6K | 29.4% | 1 |
| Mar 2026 | 20 | 0.3% | 13 | 1.6K | 24.2% | 1 |
| Apr 2026 | 20 | 0.35% | 13 | 1.6K | 28.2% | 1 |
| May 2026 | 20 | 0.34% | 13 | 1.6K | 27.4% | 1 |
| Jun 2026 | 20 | 0.34% | 13 | 1.6K | 27.2% | 1 |
| Jul 2026 | 50 | 0.85% | 13 | 1.6K | 27.4% | 1 |
| Aug 2026 | 40 | 0.7% | 13 | 1.3K | 22.7% | 1 |
| Sep 2026 | 10 | 0.18% | 13 | 1.3K | 23.1% | 1 |
| Oct 2026 | 50 | 0.99% | 13 | 1.3K | 25.8% | 1 |

## How are Ichor Leadership Search’s and Robert Walters’ branded searches counted?

Brandwave collects information about searches that people make online using Ichor Leadership Search’s and Robert Walters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ichor Leadership Search**: Measured on the search term “ichor leadership search”.
- **Robert Walters**: Measured on the search term “Robert Walters”.

- [Ichor Leadership Search profile](/demand/nz/brands/ichor-leadership-search)
- [Robert Walters profile](/demand/nz/brands/robert-walters)
- [All executive search firms in New Zealand](/demand/nz/categories/executive-search-firms): The set both shares are measured inside, 13 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Ichor Leadership Search or Robert Walters more popular in search?

In October 2026, Robert Walters had more branded searches than Ichor Leadership Search among executive search firms in New Zealand. Robert Walters had about 1,300 branded searches, while Ichor Leadership Search had 50. Robert Walters made up 25.8% of all executive search firm searches we track, and Ichor Leadership Search accounted for 0.99%.

## Cite this page

Brandwave. "Ichor Leadership Search vs Robert Walters: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/ichor-leadership-search-vs-robert-walters

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ichor-leadership-search-vs-robert-walters. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
