--- title: "Icey-Tek vs YETI: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Icey-Tek or YETI? Compare estimated monthly branded-search demand and Share of Search inside the Chilly bin and cooler brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/icey-tek-vs-yeti" publisher: "Brandwave" --- # Icey-Tek vs YETI: Which is more popular by branded search in New Zealand? Which is more popular in search, Icey-Tek or YETI? Compare estimated monthly branded-search demand and Share of Search inside the Chilly bin and cooler brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Icey-Tek and YETI - **Competitive set**: Chilly bin and cooler brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Icey-Tek Share of Search**: 9.6% - **YETI Share of Search**: 83.6% ## Which is more popular in search, Icey-Tek or YETI? - In August 2026, YETI had more branded searches than Icey-Tek among chilly bin and cooler brands in New Zealand. YETI was estimated to have 15.8K branded searches compared to Icey-Tek’s 1.8K, and held an 83.6% Share of Search versus Icey-Tek’s 9.6%. - YETI was ahead of Icey-Tek in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Icey-Tek’s estimated Share of Search among chilly bin and cooler brands in New Zealand moved from 16.8% to 9.6%, and its estimated monthly branded searches moved from 2.8K to 1.8K. - Across the 11 months ending August 2026, YETI’s estimated Share of Search among chilly bin and cooler brands in New Zealand moved from 71.9% to 83.6%, and its estimated monthly branded searches moved from 11.8K to 15.8K. ## How did search popularity change for New Zealand chilly bin and cooler brands in August 2026? - In August 2026, Icey-Tek gained estimated Share of Search among chilly bin and cooler brands in New Zealand, from 8.1% to 9.6%. - In August 2026, YETI lost estimated Share of Search among chilly bin and cooler brands in New Zealand, from 84.6% to 83.6%. ## Month by month | Month | Icey-Tek estimated searches | Icey-Tek Share of Search | Icey-Tek rank | YETI estimated searches | YETI Share of Search | YETI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.8K | 16.8% | 2 | 11.8K | 71.9% | 1 | | Nov 2025 | 5.6K | 18% | 2 | 22.8K | 72.8% | 1 | | Dec 2025 | 7.2K | 16.3% | 2 | 32K | 71.8% | 1 | | Jan 2026 | 4.8K | 18.7% | 2 | 18K | 69.4% | 1 | | Feb 2026 | 3.2K | 17.6% | 2 | 13.1K | 71.9% | 1 | | Mar 2026 | 2.2K | 13.2% | 2 | 13K | 76.4% | 1 | | Apr 2026 | 1.6K | 10.8% | 2 | 12.2K | 80.8% | 1 | | May 2026 | 1.6K | 8.9% | 2 | 15K | 84.4% | 1 | | Jun 2026 | 1.3K | 8.8% | 2 | 12.5K | 84.3% | 1 | | Jul 2026 | 1.3K | 8.1% | 2 | 13.2K | 84.6% | 1 | | Aug 2026 | 1.8K | 9.6% | 2 | 15.8K | 83.6% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Icey-Tek’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Icey-Tek**: Measured on the search terms “70l icey tek”, “90l icey tek”, “icey tek”, “icey tek 25l”, “icey tek 40l”, “icey tek 55l”, “icey tek 56l”, “icey tek 70l”, “icey tek 90l”, “icey tek chilly bin”, “icey tek cool bag”, “icey tek cooler”, “icey tek esky”, “icey tek near me”, “icey tek nz”, “iceytek”, “iceytek cooler”, “iceytek esky” and “iceytek nz”, summed into one figure. - **YETI**: Measured on the search terms “cup holder yeti”, “straw yeti cup”, “travel cup yeti”, “yeti 20 oz rambler tumbler”, “yeti bottle”, “yeti chilly bin”, “yeti coffee cup”, “yeti coffee cup 10 oz”, “yeti coffee cup with handle”, “yeti coffee tumbler”, “yeti cooler”, “yeti cup”, “yeti drink bottle”, “yeti esky”, “yeti icebox”, “yeti keep cup”, “yeti rambler cup”, “yeti rambler tumbler”, “yeti stackable cup”, “yeti tumbler”, “yeti tundra”, “yeti water bottle” and “yeti wine cup”, summed into one figure. - [Icey-Tek profile](/demand/nz/brands/icey-tek) - [YETI profile](/demand/nz/brands/yeti) - [All chilly bin and cooler brands in New Zealand](/demand/nz/categories/nz-chilly-bin-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Icey-Tek or YETI? In August 2026, YETI had more branded searches than Icey-Tek among chilly bin and cooler brands in New Zealand. YETI was estimated to have 15.8K branded searches compared to Icey-Tek’s 1.8K, and held an 83.6% Share of Search versus Icey-Tek’s 9.6%. ## Cite this page Brandwave. "Icey-Tek vs YETI: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/icey-tek-vs-yeti This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/icey-tek-vs-yeti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.