--- title: "Ibanez vs Washburn: Which is searched more in New Zealand?" description: "Is Ibanez or Washburn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mandolin brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ibanez-vs-washburn" publisher: "Brandwave" --- # Ibanez vs Washburn: Which is searched more in New Zealand? Is Ibanez or Washburn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mandolin brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ibanez and Washburn - **Competitive set**: Mandolin brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ibanez Share of Search**: 18.9% - **Washburn Share of Search**: 2.4% ## Is Ibanez or Washburn more popular in search? - In September 2026, Ibanez had more branded searches than Washburn among mandolin brands in New Zealand. Ibanez had about 1,340 branded searches, while Washburn had 170. Ibanez made up 18.9% of all mandolin brand searches we track, and Washburn accounted for 2.4%. - Ibanez was ahead of Washburn in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ibanez’s share of searches among mandolin brands in New Zealand moved from 19.5% to 18.9%, and its estimated monthly branded searches moved from 1.4K to 1.3K. - Across the 12 months ending September 2026, Washburn’s share of searches among mandolin brands in New Zealand moved from 3% to 2.4%, and its estimated monthly branded searches moved from 220 to 170. ## Top mandolin brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ibanez and Washburn were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ibanez and Washburn were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Eastman | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Kentucky | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | The Loar | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Gibson | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Collings | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Ibanez | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Washburn | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Epiphone | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Northfield | 9th | 0 of 3 | 2 of 2 | 2 of 5 | | Fender | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mandolin brands - Asked ChatGPT "Which mandolin brand should I buy in New Zealand?": named none of the brands we track - Asked ChatGPT "What are the best mandolin brands in New Zealand?": 1. Eastman, 2. Kentucky, 3. Washburn, 4. Ibanez, 5. The Loar - Asked ChatGPT "What's the best mandolin brand in New Zealand for bluegrass playing?": 1. Eastman, 2. Kentucky, 3. The Loar, 4. Collings, 5. Gibson - Searched Google, AI Overview "mandolin brands": 1. Epiphone, 2. The Loar, 3. Ibanez, 4. Kentucky, 5. Eastman, 6. Washburn, 7. Gibson, 8. Collings, 9. Northfield - Searched Google, AI Overview "bluegrass mandolin brand": 1. Gibson, 2. Collings, 3. Northfield, 4. Eastman, 5. Kentucky, 6. The Loar Not named in any answer: Fender. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand mandolin brands in September 2026? - In September 2026, Washburn lost share of searches among mandolin brands in New Zealand, from 3.1% to 2.4%. ## Month by month | Month | Ibanez estimated searches | Ibanez Share of Search | Ibanez rank | Washburn estimated searches | Washburn Share of Search | Washburn rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4K | 19.5% | 3 | 220 | 3% | 5 | | Nov 2025 | 1.3K | 18.2% | 3 | 220 | 3.1% | 5 | | Dec 2025 | 1.3K | 18.1% | 3 | 270 | 3.7% | 5 | | Jan 2026 | 1.7K | 22.4% | 2 | 250 | 3.4% | 5 | | Feb 2026 | 1.2K | 17.5% | 3 | 240 | 3.6% | 5 | | Mar 2026 | 1.3K | 17.8% | 3 | 260 | 3.4% | 5 | | Apr 2026 | 1.5K | 20.3% | 2 | 240 | 3.2% | 5 | | May 2026 | 1.3K | 17.1% | 3 | 220 | 2.8% | 5 | | Jun 2026 | 1.4K | 18.8% | 2 | 190 | 2.5% | 5 | | Jul 2026 | 1.3K | 17.7% | 3 | 200 | 2.8% | 5 | | Aug 2026 | 1.4K | 19% | 2 | 230 | 3.1% | 5 | | Sep 2026 | 1.3K | 18.9% | 2 | 170 | 2.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Ibanez’s and Washburn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ibanez**: Measured on the search terms “ibanez”, “ibanez az”, “ibanez gio”, “ibanez jem”, “ibanez rg” and “ibanez ts”, summed into one figure. - **Washburn**: Measured on the search terms “washburn”, “washburn guitar” and “washburn mandolin”, summed into one figure. - [Ibanez profile](/demand/nz/brands/ibanez) - [Washburn profile](/demand/nz/brands/washburn) - [All mandolin brands in New Zealand](/demand/nz/categories/nz-mandolin-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ibanez or Washburn more popular in search? In September 2026, Ibanez had more branded searches than Washburn among mandolin brands in New Zealand. Ibanez had about 1,340 branded searches, while Washburn had 170. Ibanez made up 18.9% of all mandolin brand searches we track, and Washburn accounted for 2.4%. ## Cite this page Brandwave. "Ibanez vs Washburn: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ibanez-vs-washburn This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ibanez-vs-washburn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.