---
title: "Ian Humphrey Motors vs Turners Cars Palmerston North: Which is searched more in New Zealand?"
description: "Is Ian Humphrey Motors or Turners Cars Palmerston North more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North used car dealerships set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ian-humphrey-motors-vs-turners-cars-palmerston-north"
publisher: "Brandwave"
---

# Ian Humphrey Motors vs Turners Cars Palmerston North: Which is searched more in New Zealand?

Is Ian Humphrey Motors or Turners Cars Palmerston North more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North used car dealerships set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ian Humphrey Motors and Turners Cars Palmerston North
- **Competitive set**: Palmerston North used car dealerships
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Ian Humphrey Motors Share of Search**: 9.1%
- **Turners Cars Palmerston North Share of Search**: 25.4%

## Is Ian Humphrey Motors or Turners Cars Palmerston North more popular in search?

- In September 2026, Turners Cars Palmerston North had more branded searches than Ian Humphrey Motors among Palmerston North used car dealerships in New Zealand. Turners Cars Palmerston North had about 590 branded searches, while Ian Humphrey Motors had 210. Turners Cars Palmerston North made up 25.4% of all Palmerston North used car dealership searches we track, and Ian Humphrey Motors accounted for 9.1%.
- Turners Cars Palmerston North was ahead of Ian Humphrey Motors in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ian Humphrey Motors’ share of searches among Palmerston North used car dealerships in New Zealand moved from 14.3% to 9.1%, and its estimated monthly branded searches moved from 260 to 210.
- Across the 12 months ending September 2026, Turners Cars Palmerston North’s share of searches among Palmerston North used car dealerships in New Zealand moved from 26.4% to 25.4%, and its estimated monthly branded searches moved from 480 to 590.

## Top Palmerston North used car dealerships in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Turners Cars Palmerston North was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Ian Humphrey Motors was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Ian Humphrey Motors and Turners Cars Palmerston North were each listed first in one of the two answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Greenland Auto Group | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| McVerry Crawford Motor Group | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Terans Auto Traders | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| ORIX Vehicle Sales | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Mainly Cars | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| Turners Cars Palmerston North | 6th | 2 of 3 | 1 of 1 | 3 of 4 |
| Ian Humphrey Motors | 7th | 1 of 3 | 0 of 1 | 1 of 4 |
| Imported Carz | 8th | 1 of 3 | 1 of 1 | 2 of 4 |
| Yes Cars | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 |
| Japan Cars | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about Palmerston North used car dealerships

- Asked ChatGPT "Which used car dealership should I shop at in Palmerston North, New Zealand?": 1. McVerry Crawford Motor Group, 2. Greenland Auto Group, 3. ORIX Vehicle Sales, 4. Imported Carz
- Asked ChatGPT "What are the best used car dealerships in Palmerston North, New Zealand?": 1. Mainly Cars, 2. Terans Auto Traders, 3. ORIX Vehicle Sales, 4. Greenland Auto Group, 5. Ian Humphrey Motors, 6. Turners Cars Palmerston North, 7. McVerry Crawford Motor Group
- Asked ChatGPT "What's the best used car dealership in Palmerston North, New Zealand for a used car?": 1. Greenland Auto Group, 2. Terans Auto Traders, 3. McVerry Crawford Motor Group, 4. Turners Cars Palmerston North
- Searched Google, AI Overview "used car dealers palmerston north": 1. Greenland Auto Group, 2. Turners Cars Palmerston North, 3. Imported Carz, 4. Yes Cars

Not named in any answer: Japan Cars.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand Palmerston North used car dealerships in September 2026?

- In September 2026, Ian Humphrey Motors overtook ORIX Vehicle Sales and 3 others to rank 4th among Palmerston North used car dealerships in New Zealand, with 9.1% of the searches.
- Estimated monthly branded searches for Turners Cars Palmerston North in New Zealand rose 22.9% over 12 measured months, from 480 to 590 in September 2026.

## Month by month

| Month | Ian Humphrey Motors estimated searches | Ian Humphrey Motors Share of Search | Ian Humphrey Motors rank | Turners Cars Palmerston North estimated searches | Turners Cars Palmerston North Share of Search | Turners Cars Palmerston North rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 260 | 14.3% | 3 | 480 | 26.4% | 1 |
| Nov 2025 | 260 | 12.7% | 3 | 480 | 23.4% | 2 |
| Dec 2025 | 170 | 9.1% | 6 | 480 | 25.8% | 1 |
| Jan 2026 | 210 | 8.8% | 5 | 720 | 30.1% | 1 |
| Feb 2026 | 210 | 8.9% | 5 | 590 | 24.9% | 2 |
| Mar 2026 | 170 | 7.2% | 6 | 720 | 30.4% | 1 |
| Apr 2026 | 140 | 6.8% | 6 | 590 | 28.8% | 1 |
| May 2026 | 140 | 6.9% | 7 | 590 | 29.2% | 1 |
| Jun 2026 | 170 | 7.4% | 5 | 590 | 25.5% | 1 |
| Jul 2026 | 140 | 6.6% | 8 | 590 | 27.8% | 1 |
| Aug 2026 | 170 | 7.5% | 8 | 590 | 25.9% | 1 |
| Sep 2026 | 210 | 9.1% | 4 | 590 | 25.4% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Ian Humphrey Motors’ and Turners Cars Palmerston North’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ian Humphrey Motors**: Measured on the search term “ian humphrey motors”.
- **Turners Cars Palmerston North**: Measured on the search term “turners cars palmerston north”.

- [Ian Humphrey Motors profile](/demand/nz/brands/ian-humphrey-motors)
- [Turners Cars Palmerston North profile](/demand/nz/brands/turners-cars-palmerston-north)
- [All Palmerston North used car dealerships in New Zealand](/demand/nz/locations/palmerston-north/used-car-dealerships): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Ian Humphrey Motors or Turners Cars Palmerston North more popular in search?

In September 2026, Turners Cars Palmerston North had more branded searches than Ian Humphrey Motors among Palmerston North used car dealerships in New Zealand. Turners Cars Palmerston North had about 590 branded searches, while Ian Humphrey Motors had 210. Turners Cars Palmerston North made up 25.4% of all Palmerston North used car dealership searches we track, and Ian Humphrey Motors accounted for 9.1%.

## Cite this page

Brandwave. "Ian Humphrey Motors vs Turners Cars Palmerston North: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ian-humphrey-motors-vs-turners-cars-palmerston-north

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ian-humphrey-motors-vs-turners-cars-palmerston-north. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.