--- title: "Ian Humphrey Motors vs Mainly Cars: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Ian Humphrey Motors or Mainly Cars? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North used car dealerships set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ian-humphrey-motors-vs-mainly-cars" publisher: "Brandwave" --- # Ian Humphrey Motors vs Mainly Cars: Which is more popular by branded search in New Zealand? Which is more popular in search, Ian Humphrey Motors or Mainly Cars? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North used car dealerships set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ian Humphrey Motors and Mainly Cars - **Competitive set**: Palmerston North used car dealerships - **Market**: New Zealand - **Month measured**: Aug 2026 - **Ian Humphrey Motors Share of Search**: 66.2% - **Mainly Cars Share of Search**: 14.9% ## Which is more popular in search, Ian Humphrey Motors or Mainly Cars? - In August 2026, Ian Humphrey Motors had more branded searches than Mainly Cars among palmerston north used car dealerships in New Zealand. Ian Humphrey Motors was estimated to have 2.3K branded searches compared to Mainly Cars’ 520, and held a 66.2% Share of Search versus Mainly Cars’ 14.9%. - Ian Humphrey Motors was ahead of Mainly Cars in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Ian Humphrey Motors’ estimated Share of Search among palmerston north used car dealerships in New Zealand moved from 69.1% to 66.2%, and its estimated monthly branded searches moved from 2.8K to 2.3K. - Across the 11 months ending August 2026, Mainly Cars’ estimated Share of Search among palmerston north used car dealerships in New Zealand moved from 11% to 14.9%, and its estimated monthly branded searches moved from 450 to 520. ## How did search popularity change for New Zealand palmerston north used car dealerships in August 2026? - In August 2026, Ian Humphrey Motors gained estimated Share of Search among palmerston north used car dealerships in New Zealand, from 60.1% to 66.2%. - Estimated monthly branded searches for Mainly Cars in New Zealand rose 15.6% over 11 measured months, from 450 to 520 in August 2026. ## Month by month | Month | Ian Humphrey Motors estimated searches | Ian Humphrey Motors Share of Search | Ian Humphrey Motors rank | Mainly Cars estimated searches | Mainly Cars Share of Search | Mainly Cars rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.8K | 69.1% | 1 | 450 | 11% | 3 | | Nov 2025 | 1.9K | 56.3% | 1 | 510 | 15.2% | 3 | | Dec 2025 | 1.6K | 56.9% | 1 | 520 | 17.9% | 2 | | Jan 2026 | 1.9K | 52.5% | 1 | 630 | 17.8% | 2 | | Feb 2026 | 1.5K | 50.3% | 1 | 530 | 18% | 3 | | Mar 2026 | 1.7K | 50.6% | 1 | 670 | 20.4% | 2 | | Apr 2026 | 1.4K | 45.9% | 1 | 560 | 19% | 3 | | May 2026 | 1.9K | 59.6% | 1 | 510 | 15.8% | 2 | | Jun 2026 | 2.1K | 63.6% | 1 | 450 | 13.6% | 2 | | Jul 2026 | 2.1K | 60.1% | 1 | 530 | 15% | 2 | | Aug 2026 | 2.3K | 66.2% | 1 | 520 | 14.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Ian Humphrey Motors’ and Mainly Cars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ian Humphrey Motors**: Measured on the search terms “ian humphrey motors”, “ian humphrey motors nz”, “ian humphrey motors palmerston north” and “ian humphrey motors used cars”, summed into one figure. - **Mainly Cars**: Measured on the search terms “mainly cars”, “mainly cars nz”, “mainly cars palmerston north” and “mainly cars used cars”, summed into one figure. - [Ian Humphrey Motors profile](/demand/nz/brands/ian-humphrey-motors) - [Mainly Cars profile](/demand/nz/brands/mainly-cars) - [All palmerston north used car dealerships in New Zealand](/demand/nz/categories/nz-palmerston-north-used-car-dealerships): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Ian Humphrey Motors or Mainly Cars? In August 2026, Ian Humphrey Motors had more branded searches than Mainly Cars among palmerston north used car dealerships in New Zealand. Ian Humphrey Motors was estimated to have 2.3K branded searches compared to Mainly Cars’ 520, and held a 66.2% Share of Search versus Mainly Cars’ 14.9%. ## Cite this page Brandwave. "Ian Humphrey Motors vs Mainly Cars: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ian-humphrey-motors-vs-mainly-cars This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ian-humphrey-motors-vs-mainly-cars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.