--- title: "Ian Humphrey Motors vs Imported Carz: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Ian Humphrey Motors or Imported Carz? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North used car dealerships set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ian-humphrey-motors-vs-imported-carz" publisher: "Brandwave" --- # Ian Humphrey Motors vs Imported Carz: Which is more popular by branded search in New Zealand? Which is more popular in search, Ian Humphrey Motors or Imported Carz? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North used car dealerships set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ian Humphrey Motors and Imported Carz - **Competitive set**: Palmerston North used car dealerships - **Market**: New Zealand - **Month measured**: Aug 2026 - **Ian Humphrey Motors Share of Search**: 66.2% - **Imported Carz Share of Search**: 3.4% ## Which is more popular in search, Ian Humphrey Motors or Imported Carz? - In August 2026, Ian Humphrey Motors had more branded searches than Imported Carz among palmerston north used car dealerships in New Zealand. Ian Humphrey Motors was estimated to have 2.3K branded searches compared to Imported Carz’s 120, and held a 66.2% Share of Search versus Imported Carz’s 3.4%. - Ian Humphrey Motors was ahead of Imported Carz in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Ian Humphrey Motors’ estimated Share of Search among palmerston north used car dealerships in New Zealand moved from 69.1% to 66.2%, and its estimated monthly branded searches moved from 2.8K to 2.3K. - Across the 11 months ending August 2026, Imported Carz’s estimated Share of Search among palmerston north used car dealerships in New Zealand moved from 3.7% to 3.4%, and its estimated monthly branded searches moved from 150 to 120. ## How did search popularity change for New Zealand palmerston north used car dealerships in August 2026? - In August 2026, Japan Cars overtook Imported Carz to rank 4th among palmerston north used car dealerships in New Zealand, at 6%. - In August 2026, Ian Humphrey Motors gained estimated Share of Search among palmerston north used car dealerships in New Zealand, from 60.1% to 66.2%. - In August 2026, Imported Carz lost estimated Share of Search among palmerston north used car dealerships in New Zealand, from 6.2% to 3.4%. ## Month by month | Month | Ian Humphrey Motors estimated searches | Ian Humphrey Motors Share of Search | Ian Humphrey Motors rank | Imported Carz estimated searches | Imported Carz Share of Search | Imported Carz rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.8K | 69.1% | 1 | 150 | 3.7% | 5 | | Nov 2025 | 1.9K | 56.3% | 1 | 220 | 6.5% | 4 | | Dec 2025 | 1.6K | 56.9% | 1 | 120 | 4.1% | 5 | | Jan 2026 | 1.9K | 52.5% | 1 | 180 | 5.1% | 5 | | Feb 2026 | 1.5K | 50.3% | 1 | 180 | 6.1% | 4 | | Mar 2026 | 1.7K | 50.6% | 1 | 180 | 5.5% | 4 | | Apr 2026 | 1.4K | 45.9% | 1 | 220 | 7.5% | 4 | | May 2026 | 1.9K | 59.6% | 1 | 220 | 6.8% | 4 | | Jun 2026 | 2.1K | 63.6% | 1 | 220 | 6.6% | 4 | | Jul 2026 | 2.1K | 60.1% | 1 | 220 | 6.2% | 4 | | Aug 2026 | 2.3K | 66.2% | 1 | 120 | 3.4% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Ian Humphrey Motors’ and Imported Carz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ian Humphrey Motors**: Measured on the search terms “ian humphrey motors”, “ian humphrey motors nz”, “ian humphrey motors palmerston north” and “ian humphrey motors used cars”, summed into one figure. - **Imported Carz**: Measured on the search terms “imported carz” and “imported carz palmerston north”, summed into one figure. - [Ian Humphrey Motors profile](/demand/nz/brands/ian-humphrey-motors) - [Imported Carz profile](/demand/nz/brands/imported-carz) - [All palmerston north used car dealerships in New Zealand](/demand/nz/categories/nz-palmerston-north-used-car-dealerships): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Ian Humphrey Motors or Imported Carz? In August 2026, Ian Humphrey Motors had more branded searches than Imported Carz among palmerston north used car dealerships in New Zealand. Ian Humphrey Motors was estimated to have 2.3K branded searches compared to Imported Carz’s 120, and held a 66.2% Share of Search versus Imported Carz’s 3.4%. ## Cite this page Brandwave. "Ian Humphrey Motors vs Imported Carz: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ian-humphrey-motors-vs-imported-carz This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ian-humphrey-motors-vs-imported-carz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.