--- title: "I Love Ugly vs Rodd & Gunn: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, I Love Ugly or Rodd & Gunn? Compare estimated monthly branded-search demand and Share of Search inside the Menswear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/i-love-ugly-vs-rodd-and-gunn" publisher: "Brandwave" --- # I Love Ugly vs Rodd & Gunn: Which is more popular by branded search in New Zealand? Which is more popular in search, I Love Ugly or Rodd & Gunn? Compare estimated monthly branded-search demand and Share of Search inside the Menswear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: I Love Ugly and Rodd & Gunn - **Competitive set**: Menswear retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **I Love Ugly Share of Search**: 19.4% - **Rodd & Gunn Share of Search**: 11% ## Which is more popular in search, I Love Ugly or Rodd & Gunn? - In August 2026, I Love Ugly had more branded searches than Rodd & Gunn among menswear retailers in New Zealand. I Love Ugly was estimated to have 40.6K branded searches compared to Rodd & Gunn’s 22.9K, and held a 19.4% Share of Search versus Rodd & Gunn’s 11%. - The lead changed hands 6 times in the 11 months ending August 2026: Rodd & Gunn took it in December 2025, I Love Ugly took it in March 2026, Rodd & Gunn took it in April 2026, I Love Ugly took it in May 2026, Rodd & Gunn took it in July 2026, I Love Ugly took it in August 2026. - Across the 11 months ending August 2026, I Love Ugly’s estimated Share of Search among menswear retailers in New Zealand moved from 12.9% to 19.4%, and its estimated monthly branded searches moved from 22.3K to 40.6K. - Across the 11 months ending August 2026, Rodd & Gunn’s estimated Share of Search among menswear retailers in New Zealand moved from 10.8% to 11%, and its estimated monthly branded searches moved from 18.6K to 22.9K. ## How did search popularity change for New Zealand menswear retailers in August 2026? - In August 2026, I Love Ugly overtook Rodd & Gunn to rank 3rd among menswear retailers in New Zealand, at 19.4%. - In August 2026, Rodd & Gunn lost estimated Share of Search among menswear retailers in New Zealand, from 12.6% to 11%. ## Month by month | Month | I Love Ugly estimated searches | I Love Ugly Share of Search | I Love Ugly rank | Rodd & Gunn estimated searches | Rodd & Gunn Share of Search | Rodd & Gunn rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.3K | 12.9% | 3 | 18.6K | 10.8% | 5 | | Nov 2025 | 60.6K | 20.8% | 3 | 34K | 11.7% | 4 | | Dec 2025 | 33.2K | 12.6% | 4 | 33.8K | 12.8% | 3 | | Jan 2026 | 18.2K | 10.6% | 5 | 18.6K | 10.9% | 4 | | Feb 2026 | 18.1K | 11.9% | 4 | 18.5K | 12.1% | 3 | | Mar 2026 | 27.2K | 14.3% | 3 | 18.6K | 9.8% | 5 | | Apr 2026 | 22.3K | 11.1% | 4 | 22.8K | 11.3% | 3 | | May 2026 | 27.2K | 12.8% | 3 | 22.9K | 10.8% | 5 | | Jun 2026 | 27.1K | 13.5% | 4 | 22.8K | 11.4% | 5 | | Jul 2026 | 22.3K | 12.3% | 4 | 22.8K | 12.6% | 3 | | Aug 2026 | 40.6K | 19.4% | 3 | 22.9K | 11% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using I Love Ugly’s and Rodd & Gunn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **I Love Ugly**: Measured on the search terms “i love ugly”, “i love ugly clothing” and “iloveugly”, summed into one figure. - **Rodd & Gunn**: Measured on the search terms “rodd & gunn”, “rodd and gunn”, “rodd gunn”, “roddandgunn” and “roddgunn”, summed into one figure. - [I Love Ugly profile](/demand/nz/brands/i-love-ugly) - [Rodd & Gunn profile](/demand/nz/brands/rodd-and-gunn) - [All menswear retailers in New Zealand](/demand/nz/categories/menswear-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, I Love Ugly or Rodd & Gunn? In August 2026, I Love Ugly had more branded searches than Rodd & Gunn among menswear retailers in New Zealand. I Love Ugly was estimated to have 40.6K branded searches compared to Rodd & Gunn’s 22.9K, and held a 19.4% Share of Search versus Rodd & Gunn’s 11%. ## Cite this page Brandwave. "I Love Ugly vs Rodd & Gunn: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/i-love-ugly-vs-rodd-and-gunn This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/i-love-ugly-vs-rodd-and-gunn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.