--- title: "I Love Ugly vs Rembrandt: Which is searched more in New Zealand?" description: "Is I Love Ugly or Rembrandt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Menswear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/i-love-ugly-vs-rembrandt" publisher: "Brandwave" --- # I Love Ugly vs Rembrandt: Which is searched more in New Zealand? Is I Love Ugly or Rembrandt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Menswear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: I Love Ugly and Rembrandt - **Competitive set**: Menswear retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **I Love Ugly Share of Search**: 12.9% - **Rembrandt Share of Search**: 0.25% ## Is I Love Ugly or Rembrandt more popular in search? - In September 2026, I Love Ugly had more branded searches than Rembrandt among menswear retailers in New Zealand. I Love Ugly had about 22,300 branded searches, while Rembrandt had 430. I Love Ugly made up 12.9% of all menswear retailer searches we track, and Rembrandt accounted for 0.25%. - I Love Ugly was ahead of Rembrandt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, I Love Ugly’s share of searches among menswear retailers in New Zealand moved from 13.5% to 12.9%, and its estimated monthly branded searches held steady at 22.3K. - Across the 12 months ending September 2026, Rembrandt’s share of searches among menswear retailers in New Zealand moved from 0.32% to 0.25%, and its estimated monthly branded searches moved from 520 to 430. ## Top menswear retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rembrandt was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. I Love Ugly was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rembrandt was listed before I Love Ugly in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Barkers | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | 3 Wise Men | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Rodd & Gunn | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | AS Colour | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Working Style | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Rembrandt | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Hallensteins | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | I Love Ugly | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Tarocash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Industrie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about menswear retailers - Asked ChatGPT "Which menswear retailer should I shop at in New Zealand?": 1. Barkers, 2. Rodd & Gunn, 3. Hallensteins, 4. AS Colour, 5. Rembrandt - Asked ChatGPT "What are the best menswear retailers in New Zealand?": 1. Rodd & Gunn, 2. Barkers, 3. Working Style, 4. AS Colour, 5. I Love Ugly, 6. 3 Wise Men, 7. Rembrandt - Asked ChatGPT "What's the best menswear retailer in New Zealand for work clothes?": 1. Barkers, 2. 3 Wise Men, 3. Rembrandt, 4. Working Style - Searched Google, AI Overview "men's clothing nz": named none of the brands we track - Searched Google, AI Overview "workwear for men": 1. 3 Wise Men, 2. AS Colour Not named in any answer: Tarocash and Industrie. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand menswear retailers in September 2026? - In September 2026, Barkers overtook I Love Ugly and Rodd & Gunn to rank 3rd among menswear retailers in New Zealand, with 14.7% of the searches. - In September 2026, I Love Ugly lost share of searches among menswear retailers in New Zealand, from 20.3% to 12.9%. - Estimated monthly branded searches for Rembrandt in New Zealand fell 17.3% over 12 measured months, from 520 to 430 in September 2026. ## Month by month | Month | I Love Ugly estimated searches | I Love Ugly Share of Search | I Love Ugly rank | Rembrandt estimated searches | Rembrandt Share of Search | Rembrandt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.3K | 13.5% | 3 | 520 | 0.32% | 10 | | Nov 2025 | 60.6K | 21.9% | 2 | 460 | 0.17% | 10 | | Dec 2025 | 33.2K | 13.1% | 4 | 390 | 0.15% | 10 | | Jan 2026 | 18.2K | 10.9% | 5 | 530 | 0.32% | 10 | | Feb 2026 | 18.1K | 12.4% | 4 | 350 | 0.24% | 10 | | Mar 2026 | 27.2K | 15% | 3 | 440 | 0.24% | 10 | | Apr 2026 | 22.3K | 11.6% | 4 | 440 | 0.23% | 10 | | May 2026 | 27.2K | 13.3% | 3 | 530 | 0.26% | 10 | | Jun 2026 | 27.1K | 14.2% | 3 | 370 | 0.19% | 10 | | Jul 2026 | 22.3K | 12.9% | 4 | 630 | 0.37% | 10 | | Aug 2026 | 40.6K | 20.3% | 2 | 760 | 0.38% | 10 | | Sep 2026 | 22.3K | 12.9% | 4 | 430 | 0.25% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using I Love Ugly’s and Rembrandt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **I Love Ugly**: Measured on the search terms “i love ugly”, “i love ugly clothing” and “iloveugly”, summed into one figure. - **Rembrandt**: Measured on the search terms “rembrandt menswear” and “rembrandt suits”, summed into one figure. - [I Love Ugly profile](/demand/nz/brands/i-love-ugly) - [Rembrandt profile](/demand/nz/brands/rembrandt) - [All menswear retailers in New Zealand](/demand/nz/categories/menswear-retailers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is I Love Ugly or Rembrandt more popular in search? In September 2026, I Love Ugly had more branded searches than Rembrandt among menswear retailers in New Zealand. I Love Ugly had about 22,300 branded searches, while Rembrandt had 430. I Love Ugly made up 12.9% of all menswear retailer searches we track, and Rembrandt accounted for 0.25%. ## Cite this page Brandwave. "I Love Ugly vs Rembrandt: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/i-love-ugly-vs-rembrandt This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/i-love-ugly-vs-rembrandt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.