--- title: "I Love Ugly vs Levi's: Which is searched more in New Zealand?" description: "Is I Love Ugly or Levi's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cargo pants brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/i-love-ugly-vs-levis" publisher: "Brandwave" --- # I Love Ugly vs Levi's: Which is searched more in New Zealand? Is I Love Ugly or Levi's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cargo pants brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: I Love Ugly and Levi's - **Competitive set**: Cargo pants brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **I Love Ugly Share of Search**: 8% - **Levi's Share of Search**: 1.1% ## Is I Love Ugly or Levi's more popular in search? - In September 2026, I Love Ugly had more branded searches than Levi's among cargo pants brands in New Zealand. I Love Ugly had about 22,300 branded searches, while Levi's had 2,990. I Love Ugly made up 8% of all cargo pants brand searches we track, and Levi's accounted for 1.1%. - I Love Ugly was ahead of Levi's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, I Love Ugly’s share of searches among cargo pants brands in New Zealand held steady at 8%, and its estimated monthly branded searches held steady at 22.3K. - Across the 12 months ending September 2026, Levi's’ share of searches among cargo pants brands in New Zealand held steady at 1.1%, and its estimated monthly branded searches held steady at 3K. ## Top cargo pants brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, I Love Ugly was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Levi's did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dickies | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Kathmandu | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | I Love Ugly | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Cotton On | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Hard Yakka | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Levi's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cargo pants brands - Asked ChatGPT "Which cargo pants brand should I buy in New Zealand?": 1. Dickies, 2. Kathmandu, 3. Cotton On, 4. Hard Yakka - Asked ChatGPT "What are the best cargo pants brands in New Zealand?": 1. Dickies, 2. Hard Yakka, 3. Cotton On, 4. I Love Ugly - Asked ChatGPT "What's the best cargo pants brand in New Zealand for everyday wear?": 1. Dickies, 2. Kathmandu, 3. Cotton On - Searched Google, AI Overview "cargo pants nz": 1. I Love Ugly, 2. Kathmandu - Searched Google, AI Overview "men's cargo pants": 1. I Love Ugly, 2. Kathmandu Not named in any answer: Levi's and Lee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand cargo pants brands in September 2026? - In September 2026, I Love Ugly lost share of searches among cargo pants brands in New Zealand, from 13.1% to 8%. ## Month by month | Month | I Love Ugly estimated searches | I Love Ugly Share of Search | I Love Ugly rank | Levi's estimated searches | Levi's Share of Search | Levi's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.3K | 8% | 3 | 3K | 1.1% | 4 | | Nov 2025 | 60.6K | 14% | 3 | 2.9K | 0.67% | 4 | | Dec 2025 | 33.2K | 8.2% | 3 | 2.3K | 0.56% | 4 | | Jan 2026 | 18.2K | 6.3% | 3 | 2.3K | 0.78% | 4 | | Feb 2026 | 18.1K | 6.7% | 3 | 2.3K | 0.84% | 4 | | Mar 2026 | 27.2K | 8.2% | 3 | 3K | 0.89% | 4 | | Apr 2026 | 22.3K | 6.5% | 3 | 2.6K | 0.76% | 4 | | May 2026 | 27.2K | 8.1% | 3 | 3.1K | 0.94% | 4 | | Jun 2026 | 27.1K | 8.8% | 3 | 3K | 0.97% | 4 | | Jul 2026 | 22.3K | 7.3% | 3 | 2.6K | 0.86% | 4 | | Aug 2026 | 40.6K | 13.1% | 3 | 3.2K | 1% | 4 | | Sep 2026 | 22.3K | 8% | 3 | 3K | 1.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using I Love Ugly’s and Levi's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **I Love Ugly**: Measured on the search terms “i love ugly”, “i love ugly clothing” and “iloveugly”, summed into one figure. - **Levi's**: Measured on the search terms “512 levis”, “levi's”, “levis”, “levis outlets” and “levis ribcage”, summed into one figure. - [I Love Ugly profile](/demand/nz/brands/i-love-ugly) - [Levi's profile](/demand/nz/brands/levis) - [All cargo pants brands in New Zealand](/demand/nz/categories/nz-cargo-pants-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is I Love Ugly or Levi's more popular in search? In September 2026, I Love Ugly had more branded searches than Levi's among cargo pants brands in New Zealand. I Love Ugly had about 22,300 branded searches, while Levi's had 2,990. I Love Ugly made up 8% of all cargo pants brand searches we track, and Levi's accounted for 1.1%. ## Cite this page Brandwave. "I Love Ugly vs Levi's: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/i-love-ugly-vs-levis This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/i-love-ugly-vs-levis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.