--- title: "I Love Ugly vs Kathmandu: Which is searched more in New Zealand?" description: "Is I Love Ugly or Kathmandu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cargo pants brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/i-love-ugly-vs-kathmandu" publisher: "Brandwave" --- # I Love Ugly vs Kathmandu: Which is searched more in New Zealand? Is I Love Ugly or Kathmandu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cargo pants brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: I Love Ugly and Kathmandu - **Competitive set**: Cargo pants brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **I Love Ugly Share of Search**: 8% - **Kathmandu Share of Search**: 20.7% ## Is I Love Ugly or Kathmandu more popular in search? - In September 2026, Kathmandu had more branded searches than I Love Ugly among cargo pants brands in New Zealand. Kathmandu had about 57,600 branded searches, while I Love Ugly had 22,300. Kathmandu made up 20.7% of all cargo pants brand searches we track, and I Love Ugly accounted for 8%. - Kathmandu was ahead of I Love Ugly in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, I Love Ugly’s share of searches among cargo pants brands in New Zealand held steady at 8%, and its estimated monthly branded searches held steady at 22.3K. - Across the 12 months ending September 2026, Kathmandu’s share of searches among cargo pants brands in New Zealand held steady at 20.7%, and its estimated monthly branded searches moved from 57.4K to 57.6K. ## Top cargo pants brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kathmandu was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. I Love Ugly was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. I Love Ugly was listed before Kathmandu in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dickies | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Kathmandu | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | I Love Ugly | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Cotton On | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Hard Yakka | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Levi's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cargo pants brands - Asked ChatGPT "Which cargo pants brand should I buy in New Zealand?": 1. Dickies, 2. Kathmandu, 3. Cotton On, 4. Hard Yakka - Asked ChatGPT "What are the best cargo pants brands in New Zealand?": 1. Dickies, 2. Hard Yakka, 3. Cotton On, 4. I Love Ugly - Asked ChatGPT "What's the best cargo pants brand in New Zealand for everyday wear?": 1. Dickies, 2. Kathmandu, 3. Cotton On - Searched Google, AI Overview "cargo pants nz": 1. I Love Ugly, 2. Kathmandu - Searched Google, AI Overview "men's cargo pants": 1. I Love Ugly, 2. Kathmandu Not named in any answer: Levi's and Lee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand cargo pants brands in September 2026? - In September 2026, I Love Ugly lost share of searches among cargo pants brands in New Zealand, from 13.1% to 8%. - In September 2026, Kathmandu lost share of searches among cargo pants brands in New Zealand, from 22.6% to 20.7%. ## Month by month | Month | I Love Ugly estimated searches | I Love Ugly Share of Search | I Love Ugly rank | Kathmandu estimated searches | Kathmandu Share of Search | Kathmandu rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.3K | 8% | 3 | 57.4K | 20.7% | 2 | | Nov 2025 | 60.6K | 14% | 3 | 84.7K | 19.5% | 2 | | Dec 2025 | 33.2K | 8.2% | 3 | 89.6K | 22% | 2 | | Jan 2026 | 18.2K | 6.3% | 3 | 74.2K | 25.6% | 2 | | Feb 2026 | 18.1K | 6.7% | 3 | 59K | 21.7% | 2 | | Mar 2026 | 27.2K | 8.2% | 3 | 70.3K | 21.1% | 2 | | Apr 2026 | 22.3K | 6.5% | 3 | 84.9K | 24.9% | 2 | | May 2026 | 27.2K | 8.1% | 3 | 72.2K | 21.6% | 2 | | Jun 2026 | 27.1K | 8.8% | 3 | 86.5K | 28.1% | 2 | | Jul 2026 | 22.3K | 7.3% | 3 | 87.7K | 28.9% | 2 | | Aug 2026 | 40.6K | 13.1% | 3 | 69.9K | 22.6% | 2 | | Sep 2026 | 22.3K | 8% | 3 | 57.6K | 20.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using I Love Ugly’s and Kathmandu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **I Love Ugly**: Measured on the search terms “i love ugly”, “i love ugly clothing” and “iloveugly”, summed into one figure. - **Kathmandu**: Measured on the search terms “Kathmandu”, “kathmandu bayfair”, “kathmandu beach shelter”, “kathmandu beach trolley”, “kathmandu botany”, “kathmandu gloves”, “kathmandu lyall bay”, “kathmandu northland”, “kathmandu outlet”, “kathmandu retreat 280”, “kathmandu retreat 80”, “kathmandu socks”, “kathmandu st lukes”, “kathmandu sylvia park”, “kathmandu tower junction”, “kathmandu trolley”, “kathmandu vest”, “kathmandu waitakere” and “kathmandu westgate”, summed into one figure. - [I Love Ugly profile](/demand/nz/brands/i-love-ugly) - [Kathmandu profile](/demand/nz/brands/kathmandu) - [All cargo pants brands in New Zealand](/demand/nz/categories/nz-cargo-pants-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is I Love Ugly or Kathmandu more popular in search? In September 2026, Kathmandu had more branded searches than I Love Ugly among cargo pants brands in New Zealand. Kathmandu had about 57,600 branded searches, while I Love Ugly had 22,300. Kathmandu made up 20.7% of all cargo pants brand searches we track, and I Love Ugly accounted for 8%. ## Cite this page Brandwave. "I Love Ugly vs Kathmandu: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/i-love-ugly-vs-kathmandu This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/i-love-ugly-vs-kathmandu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.