--- title: "I Love Ugly vs Jay Jays: Which is searched more in New Zealand?" description: "Is I Love Ugly or Jay Jays more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streetwear and surf retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/i-love-ugly-vs-jay-jays" publisher: "Brandwave" --- # I Love Ugly vs Jay Jays: Which is searched more in New Zealand? Is I Love Ugly or Jay Jays more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streetwear and surf retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: I Love Ugly and Jay Jays - **Competitive set**: Streetwear and surf retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **I Love Ugly Share of Search**: 12.1% - **Jay Jays Share of Search**: 15% ## Is I Love Ugly or Jay Jays more popular in search? - In September 2026, Jay Jays had more branded searches than I Love Ugly among streetwear and surf retailers in New Zealand. Jay Jays had about 27,700 branded searches, while I Love Ugly had 22,300. Jay Jays made up 15% of all streetwear and surf retailer searches we track, and I Love Ugly accounted for 12.1%. - The lead changed hands 6 times in the 12 months ending September 2026: I Love Ugly took it in November 2025, Jay Jays took it in December 2025, I Love Ugly took it in June 2026, Jay Jays took it in July 2026, I Love Ugly took it in August 2026, Jay Jays took it in September 2026. - Across the 12 months ending September 2026, I Love Ugly’s share of searches among streetwear and surf retailers in New Zealand moved from 11.5% to 12.1%, and its estimated monthly branded searches held steady at 22.3K. - Across the 12 months ending September 2026, Jay Jays’ share of searches among streetwear and surf retailers in New Zealand moved from 14.1% to 15%, and its estimated monthly branded searches moved from 27.5K to 27.7K. ## Top streetwear and surf retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, I Love Ugly was mentioned in two out of three: in two of the three ChatGPT answers. Jay Jays did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | North Beach | 1st | 3 of 3 | 3 of 3 | | Backdoor | 2nd | 3 of 3 | 3 of 3 | | FallenFront | 3rd | 2 of 3 | 2 of 3 | | I Love Ugly | 4th | 2 of 3 | 2 of 3 | | Huffer | 5th | 2 of 3 | 2 of 3 | | Culture Kings | Not ranked | 0 of 3 | 0 of 3 | | Jay Jays | Not ranked | 0 of 3 | 0 of 3 | | General Pants Co | Not ranked | 0 of 3 | 0 of 3 | | Hype DC | Not ranked | 0 of 3 | 0 of 3 | | Area 51 | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about streetwear and surf retailers - Asked ChatGPT "Which streetwear or surf retailer should I shop at in New Zealand?": 1. North Beach, 2. Backdoor - Asked ChatGPT "What are the best streetwear and surf retailers in New Zealand?": 1. North Beach, 2. FallenFront, 3. Backdoor, 4. I Love Ugly, 5. Huffer - Asked ChatGPT "What's the best streetwear or surf retailer in New Zealand for streetwear clothes?": 1. FallenFront, 2. Backdoor, 3. I Love Ugly, 4. Huffer, 5. North Beach Not named in any answer: Culture Kings, Jay Jays, General Pants Co, Hype DC and Area 51. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand streetwear and surf retailers in September 2026? - In September 2026, Culture Kings overtook I Love Ugly to rank 2nd among streetwear and surf retailers in New Zealand, with 18.1% of the searches. - In September 2026, Jay Jays overtook I Love Ugly and Huffer to rank 3rd among streetwear and surf retailers in New Zealand, with 15% of the searches. - In September 2026, I Love Ugly lost share of searches among streetwear and surf retailers in New Zealand, from 20.9% to 12.1%. ## Month by month | Month | I Love Ugly estimated searches | I Love Ugly Share of Search | I Love Ugly rank | Jay Jays estimated searches | Jay Jays Share of Search | Jay Jays rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.3K | 11.5% | 4 | 27.5K | 14.1% | 3 | | Nov 2025 | 60.6K | 18.8% | 3 | 37K | 11.5% | 4 | | Dec 2025 | 33.2K | 10.8% | 4 | 45.9K | 14.9% | 3 | | Jan 2026 | 18.2K | 9.9% | 4 | 24.8K | 13.5% | 3 | | Feb 2026 | 18.1K | 11.7% | 4 | 20.3K | 13.1% | 3 | | Mar 2026 | 27.2K | 14.4% | 4 | 27.6K | 14.6% | 3 | | Apr 2026 | 22.3K | 11.2% | 5 | 27.7K | 13.9% | 3 | | May 2026 | 27.2K | 13.4% | 5 | 27.7K | 13.7% | 4 | | Jun 2026 | 27.1K | 14% | 4 | 22.7K | 11.7% | 5 | | Jul 2026 | 22.3K | 12.1% | 5 | 22.7K | 12.3% | 4 | | Aug 2026 | 40.6K | 20.9% | 2 | 22.8K | 11.7% | 5 | | Sep 2026 | 22.3K | 12.1% | 4 | 27.7K | 15% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using I Love Ugly’s and Jay Jays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **I Love Ugly**: Measured on the search terms “i love ugly”, “i love ugly clothing” and “iloveugly”, summed into one figure. - **Jay Jays**: Measured on the search terms “jay jays”, “jay jays botany”, “jay jays jeans”, “jay jays northland”, “jay jays outfits”, “jay jays queensgate”, “jayjays”, “jayjays albany”, “jayjays christmas shirts” and “jayjays richmond”, summed into one figure. - [I Love Ugly profile](/demand/nz/brands/i-love-ugly) - [Jay Jays profile](/demand/nz/brands/jay-jays) - [All streetwear and surf retailers in New Zealand](/demand/nz/categories/nz-streetwear-and-surf-retailers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is I Love Ugly or Jay Jays more popular in search? In September 2026, Jay Jays had more branded searches than I Love Ugly among streetwear and surf retailers in New Zealand. Jay Jays had about 27,700 branded searches, while I Love Ugly had 22,300. Jay Jays made up 15% of all streetwear and surf retailer searches we track, and I Love Ugly accounted for 12.1%. ## Cite this page Brandwave. "I Love Ugly vs Jay Jays: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/i-love-ugly-vs-jay-jays This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/i-love-ugly-vs-jay-jays. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.