---
title: "I Love Ugly vs Industrie: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, I Love Ugly or Industrie? Compare estimated monthly branded-search demand and Share of Search inside the Menswear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/i-love-ugly-vs-industrie"
publisher: "Brandwave"
---

# I Love Ugly vs Industrie: Which is more popular by branded search in New Zealand?

Which is more popular in search, I Love Ugly or Industrie? Compare estimated monthly branded-search demand and Share of Search inside the Menswear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: I Love Ugly and Industrie
- **Competitive set**: Menswear retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **I Love Ugly Share of Search**: 19.4%
- **Industrie Share of Search**: 1.2%

## Which is more popular in search, I Love Ugly or Industrie?

- In August 2026, I Love Ugly had more branded searches than Industrie among menswear retailers in New Zealand. I Love Ugly was estimated to have 40.6K branded searches compared to Industrie’s 2.4K, and held a 19.4% Share of Search versus Industrie’s 1.2%.
- I Love Ugly was ahead of Industrie in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, I Love Ugly’s estimated Share of Search among menswear retailers in New Zealand moved from 12.9% to 19.4%, and its estimated monthly branded searches moved from 22.3K to 40.6K.
- Across the 11 months ending August 2026, Industrie’s estimated Share of Search among menswear retailers in New Zealand moved from 1.4% to 1.2%, and its estimated monthly branded searches held steady at 2.4K.

## How did search popularity change for New Zealand menswear retailers in August 2026?

- In August 2026, I Love Ugly overtook Rodd & Gunn to rank 3rd among menswear retailers in New Zealand, at 19.4%.

## Month by month

| Month | I Love Ugly estimated searches | I Love Ugly Share of Search | I Love Ugly rank | Industrie estimated searches | Industrie Share of Search | Industrie rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.3K | 12.9% | 3 | 2.4K | 1.4% | 8 |
| Nov 2025 | 60.6K | 20.8% | 3 | 2.8K | 0.97% | 8 |
| Dec 2025 | 33.2K | 12.6% | 4 | 2.5K | 0.93% | 8 |
| Jan 2026 | 18.2K | 10.6% | 5 | 2.3K | 1.3% | 8 |
| Feb 2026 | 18.1K | 11.9% | 4 | 2K | 1.3% | 8 |
| Mar 2026 | 27.2K | 14.3% | 3 | 2.1K | 1.1% | 8 |
| Apr 2026 | 22.3K | 11.1% | 4 | 2.2K | 1.1% | 8 |
| May 2026 | 27.2K | 12.8% | 3 | 2.2K | 1% | 8 |
| Jun 2026 | 27.1K | 13.5% | 4 | 2.6K | 1.3% | 8 |
| Jul 2026 | 22.3K | 12.3% | 4 | 2.4K | 1.3% | 8 |
| Aug 2026 | 40.6K | 19.4% | 3 | 2.4K | 1.2% | 8 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using I Love Ugly’s and Industrie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **I Love Ugly**: Measured on the search terms “i love ugly”, “i love ugly clothing” and “iloveugly”, summed into one figure.
- **Industrie**: Measured on the search terms “industrie”, “industrie clothing” and “industrie nz”, summed into one figure.

- [I Love Ugly profile](/demand/nz/brands/i-love-ugly)
- [Industrie profile](/demand/nz/brands/industrie)
- [All menswear retailers in New Zealand](/demand/nz/categories/menswear-retailers): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, I Love Ugly or Industrie?

In August 2026, I Love Ugly had more branded searches than Industrie among menswear retailers in New Zealand. I Love Ugly was estimated to have 40.6K branded searches compared to Industrie’s 2.4K, and held a 19.4% Share of Search versus Industrie’s 1.2%.

## Cite this page

Brandwave. "I Love Ugly vs Industrie: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/i-love-ugly-vs-industrie

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/i-love-ugly-vs-industrie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.