--- title: "HyperX vs Razer: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, HyperX or Razer? Compare estimated monthly branded-search demand and Share of Search inside the Gaming peripheral brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hyperx-vs-razer" publisher: "Brandwave" --- # HyperX vs Razer: Which is more popular by branded search in New Zealand? Which is more popular in search, HyperX or Razer? Compare estimated monthly branded-search demand and Share of Search inside the Gaming peripheral brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HyperX and Razer - **Competitive set**: Gaming peripheral brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **HyperX Share of Search**: 10% - **Razer Share of Search**: 19.8% ## Which is more popular in search, HyperX or Razer? - In August 2026, Razer had more branded searches than HyperX among gaming peripheral brands in New Zealand. Razer was estimated to have 8K branded searches compared to HyperX’s 4K, and held a 19.8% Share of Search versus HyperX’s 10%. - Razer was ahead of HyperX in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, HyperX’s estimated Share of Search among gaming peripheral brands in New Zealand moved from 8.8% to 10%, and its estimated monthly branded searches moved from 3.6K to 4K. - Across the 11 months ending August 2026, Razer’s estimated Share of Search among gaming peripheral brands in New Zealand moved from 18.3% to 19.8%, and its estimated monthly branded searches moved from 7.5K to 8K. ## How did search popularity change for New Zealand gaming peripheral brands in August 2026? - In August 2026, Razer gained estimated Share of Search among gaming peripheral brands in New Zealand, from 17.8% to 19.8%. - In August 2026, HyperX lost estimated Share of Search among gaming peripheral brands in New Zealand, from 10.5% to 10%. ## Month by month | Month | HyperX estimated searches | HyperX Share of Search | HyperX rank | Razer estimated searches | Razer Share of Search | Razer rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 8.8% | 4 | 7.5K | 18.3% | 2 | | Nov 2025 | 4.7K | 10.4% | 4 | 8.3K | 18.7% | 2 | | Dec 2025 | 5.6K | 11.3% | 3 | 8.9K | 18% | 2 | | Jan 2026 | 4.8K | 10.2% | 4 | 8.6K | 18.3% | 2 | | Feb 2026 | 3.2K | 9.2% | 4 | 6.6K | 18.9% | 2 | | Mar 2026 | 3.3K | 9% | 4 | 7K | 19% | 2 | | Apr 2026 | 3.5K | 8.9% | 4 | 7.3K | 18.8% | 2 | | May 2026 | 3.7K | 9.1% | 4 | 7.2K | 17.7% | 2 | | Jun 2026 | 4K | 9.4% | 4 | 7.4K | 17.7% | 2 | | Jul 2026 | 4.2K | 10.5% | 4 | 7K | 17.8% | 2 | | Aug 2026 | 4K | 10% | 4 | 8K | 19.8% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using HyperX’s and Razer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HyperX**: Measured on the search terms “hyperx”, “hyperx alpha cloud”, “hyperx cast”, “hyperx cloud”, “hyperx cloud 2”, “hyperx cloud 2 stinger”, “hyperx cloud 3”, “hyperx cloud 3 wireless”, “hyperx cloud alpha wireless”, “hyperx cloud ii”, “hyperx com”, “hyperx fps”, “hyperx gaming”, “hyperx headset”, “hyperx mix”, “hyperx mouse”, “hyperx near me”, “hyperx nz” and “hyperx solo cast”, summed into one figure. - **Razer**: Measured on the search terms “deathadder razer”, “razer”, “razer basilisk”, “razer basilisk v3”, “razer basilisk v3 pro”, “razer blackshark v2”, “razer blackshark v2 x”, “razer blade 14”, “razer com”, “razer deathadder v3”, “razer deathadder v3 pro”, “razer gaming”, “razer gaming chair”, “razer gaming mice”, “razer gold”, “razer headset”, “razer keyboard”, “razer laptop”, “razer mice”, “razer microphone”, “razer naga”, “razer near me”, “razer notebook”, “razer nz”, “razer online”, “razer viper”, “razer viper ultimate” and “razer viper v3”, summed into one figure. - [HyperX profile](/demand/nz/brands/hyperx) - [Razer profile](/demand/nz/brands/razer) - [All gaming peripheral brands in New Zealand](/demand/nz/categories/nz-gaming-peripheral-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, HyperX or Razer? In August 2026, Razer had more branded searches than HyperX among gaming peripheral brands in New Zealand. Razer was estimated to have 8K branded searches compared to HyperX’s 4K, and held a 19.8% Share of Search versus HyperX’s 10%. ## Cite this page Brandwave. "HyperX vs Razer: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hyperx-vs-razer This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hyperx-vs-razer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.