--- title: "Hyper Drive vs Tony's Tyre & Auto Care: Which is searched more in New Zealand?" description: "Is Hyper Drive or Tony's Tyre & Auto Care more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tyre retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hyper-drive-vs-tonys-tyre-and-auto-care" publisher: "Brandwave" --- # Hyper Drive vs Tony's Tyre & Auto Care: Which is searched more in New Zealand? Is Hyper Drive or Tony's Tyre & Auto Care more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tyre retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hyper Drive and Tony's Tyre & Auto Care - **Competitive set**: Tyre retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hyper Drive Share of Search**: 27.5% - **Tony's Tyre & Auto Care Share of Search**: 24.2% ## Is Hyper Drive or Tony's Tyre & Auto Care more popular in search? - In September 2026, Hyper Drive had more branded searches than Tony's Tyre & Auto Care among tyre retailers in New Zealand. Hyper Drive had about 8,100 branded searches, while Tony's Tyre & Auto Care had 7,130. Hyper Drive made up 27.5% of all tyre retailer searches we track, and Tony's Tyre & Auto Care accounted for 24.2%. - The lead changed hands once in the 12 months ending September 2026: Hyper Drive took it in September 2026. - Across the 12 months ending September 2026, Hyper Drive’s share of searches among tyre retailers in New Zealand moved from 25.1% to 27.5%, and its estimated monthly branded searches held steady at 8.1K. - Across the 12 months ending September 2026, Tony's Tyre & Auto Care’s share of searches among tyre retailers in New Zealand moved from 26.2% to 24.2%, and its estimated monthly branded searches moved from 8.4K to 7.1K. ## Top tyre retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hyper Drive appeared in all five answers. Tony's Tyre & Auto Care was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hyper Drive was listed before Tony's Tyre & Auto Care in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hyper Drive | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Advantage Tyre Solutions | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Tony's Tyre & Auto Care | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Bridgestone Tyre Centre | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Tyre Shop Online | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Tyroola | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Tyreland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tyre retailers - Asked ChatGPT "Which tyre retailer should I shop at in New Zealand?": 1. Tony's Tyre & Auto Care, 2. Bridgestone Tyre Centre, 3. Hyper Drive - Asked ChatGPT "What are the best tyre retailers in New Zealand?": 1. Hyper Drive, 2. Advantage Tyre Solutions, 3. Tony's Tyre & Auto Care, 4. Bridgestone Tyre Centre - Asked ChatGPT "What's the best tyre retailer in New Zealand for new tyres fitted?": 1. Hyper Drive, 2. Advantage Tyre Solutions, 3. Bridgestone Tyre Centre, 4. Tony's Tyre & Auto Care - Searched Google, AI Overview "tyre shops nz": 1. Hyper Drive, 2. Tyre Shop Online, 3. Advantage Tyre Solutions, 4. Tyroola, 5. Tony's Tyre & Auto Care, 6. Bridgestone Tyre Centre - Searched Google, AI Overview "buy tyres nz": 1. Hyper Drive, 2. Tyroola, 3. Tyre Shop Online Not named in any answer: Tyreland. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand tyre retailers in September 2026? - In September 2026, Hyper Drive overtook Tony's Tyre & Auto Care to become the leader among tyre retailers in New Zealand, with 27.5% of the searches. - In September 2026, Tony's Tyre & Auto Care lost share of searches among tyre retailers in New Zealand, from 26.6% to 24.2%. ## Month by month | Month | Hyper Drive estimated searches | Hyper Drive Share of Search | Hyper Drive rank | Tony's Tyre & Auto Care estimated searches | Tony's Tyre & Auto Care Share of Search | Tony's Tyre & Auto Care rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 25.1% | 2 | 8.4K | 26.2% | 1 | | Nov 2025 | 8.1K | 24.2% | 2 | 10.2K | 30.4% | 1 | | Dec 2025 | 9.9K | 26.8% | 2 | 10.2K | 27.7% | 1 | | Jan 2026 | 9.9K | 26.7% | 2 | 10.3K | 27.8% | 1 | | Feb 2026 | 8.1K | 26.6% | 2 | 8.5K | 27.9% | 1 | | Mar 2026 | 8.1K | 23.1% | 2 | 10.5K | 29.9% | 1 | | Apr 2026 | 8.1K | 26.5% | 2 | 8.7K | 28.6% | 1 | | May 2026 | 8.1K | 25.9% | 2 | 8.6K | 27.6% | 1 | | Jun 2026 | 8.1K | 26.1% | 2 | 8.6K | 27.8% | 1 | | Jul 2026 | 8.1K | 25.1% | 2 | 8.6K | 26.7% | 1 | | Aug 2026 | 8.1K | 25.2% | 2 | 8.6K | 26.6% | 1 | | Sep 2026 | 8.1K | 27.5% | 1 | 7.1K | 24.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Hyper Drive’s and Tony's Tyre & Auto Care’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hyper Drive**: Measured on the search term “hyper drive”. - **Tony's Tyre & Auto Care**: Measured on the search terms “tonys tyre”, “tonys tyre and auto care”, “tonys tyres botany”, “tonys tyres glenfield”, “tonys tyres lower hutt”, “tonys tyres service” and “tonys tyres upper hutt”, summed into one figure. - [Hyper Drive profile](/demand/nz/brands/hyper-drive) - [Tony's Tyre & Auto Care profile](/demand/nz/brands/tonys-tyre-and-auto-care) - [All tyre retailers in New Zealand](/demand/nz/categories/nz-tyre-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hyper Drive or Tony's Tyre & Auto Care more popular in search? In September 2026, Hyper Drive had more branded searches than Tony's Tyre & Auto Care among tyre retailers in New Zealand. Hyper Drive had about 8,100 branded searches, while Tony's Tyre & Auto Care had 7,130. Hyper Drive made up 27.5% of all tyre retailer searches we track, and Tony's Tyre & Auto Care accounted for 24.2%. ## Cite this page Brandwave. "Hyper Drive vs Tony's Tyre & Auto Care: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hyper-drive-vs-tonys-tyre-and-auto-care This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hyper-drive-vs-tonys-tyre-and-auto-care. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.